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Google Analytics is a free online tool that gives you the path to success for online sales. For people who are unfamiliar with the marketplace, Google Analytics can seem like the most intimidating part to begin with. It is, however, incredibly easy to use provided you are given the correct guidance. Here is a closer take a look at the five tips to be aware of Google Analytics tracking for eCommerce websites.
1: It's Simpler Than It Looks
One of the first things you need to be aware of when entering the world of Google Analytics is that it seems complicated and complex. Truthfully, it is much more simple than what it appears.
Google Analytics launched in November of 2005. Since its inception, the platform has changed many times. The last 16 updates to the version are scheduled to be released by 2021. Every time an update is released, Google Analytics becomes a smaller amount smarter, and more friendly for users. It takes just 3 simple steps to configure your eCommerce tracker with Google Analytics.
2: What do I need to do to set up Google Analytics eCommerce Tracking?
Naturally, the method of the integration of Google Analytics into your selling platform will depend on the level of sensitivity your site has to the tool. For sites, it takes just 3 steps:
- Enable Enhanced eCommerce Tracking within Google Analytics
- Integrate Google's Global Site Tag Into Your Products
- Set up Google Analytics eCommerce Tracking In Your Marketplace Settings
We have a complete guide (with pictures) to set up your Google Analytics tracking here.
3: Why Do I need Google Analytics for my eCommerce?
The more data you have to help you increase sales, the better. If you don't have the correct information, your online business can be selling without a clear direction. This tool aids sellers in understanding how customers interact across their apps and websites. Google Analytics will tell you:
- What number of views specific products have had, which will help you decide where you can increase production.
- What is the source of your traffic from--do users visit from an external link to your social media websites? Do they search online? Understanding how customers find your business can allow you to expand and enhance your sales strategies.
4: How Accurate is Google Analytics eCommerce Tracking?
Request that the app do not track? It is tracking that fuels Google Analytics' fire. When users block cookies or opt-out of tracking, Google Analytics will go blind on their data. Consequently, there is always a chance that your website has witnessed higher number of visits from customers than Google Analytics reports.
However, the data that Google Analytics can track is extremely accurate. The platform has an automatic filter that blocks bots and spiders (web crawlers operated by the search engines) from data.
5: What Do I get Help from Google Analytics?
is also a paid service that you are able to access Google Analytics support:
- Grow The Grow membership levels include one-on-one support from professionals, and includes help with questions related to Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels You will have a designated professional who is assigned to your account. They will guide the process of setting up your Google Analytics setup or help you resolve any problems which you face regarding the service.
What About Google Analytics 4.
As we mentioned above, Google Analytics is constantly evolving--and Google is in the process of a major platform transition. Google Analytics 4 is the latest version of the platform. Google Analytics 4 offers updated privacy options, brand improved integrations, more efficient trackingand better insights fueled by Google's machine learning technology. 's eCommerce platform can be used with Universal Analytics and the new Google Analytics 4. Be on the lookout for our guide to GA4--coming shortly.