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Maurice "Runway Billionaire" Bowman's life has been made into a film. As a kid he was always fashionable, which is why he was his nickname "Runway". The "Billionaire" aspect is easy to understand. He used to call himself "Runway Millionaire" However, he was concerned that he wasn't thinking big enough. He figured it was the right time to create goals for himself. He has exceeded the $700 mark and has even had multiple times with six figures.
Go From Passion to Paycheck
Maurice was always into tattoos and drawing. He began tattooing at the house of his mother at a young age. He was not thrilled over this. Eventually, he had his own studio. A couple of years later he became the youngest black owner of a tattoo shop to be born at 22 and would go on to win awards for the body artwork he created.
He would go on to create more brick-and-mortar businesses. In addition to his tattoo salon, Maurice had a hair and nail salon, an eyelash studio, barber shop and an venue for events.
He worked all the time and was making a great income, but He realized there was only so much that he could accomplish in a single day. He wanted to make great income, but also have the ability to be a great husband and father.
Checkout Automation Modifies the Game
The pandemic in 2020 forced him to realise he required an online business he could scale easily. He needed a system that could make life easier.
Maurice was a marketer genius who was knowledgeable about credit. He knew this knowledge was the information his customers required. It would form the basis for the business that would buy his time back.
He released a DIY credit repair eBook. It made $500K within five months.
He knew this was a system that could easily be replicated. Having an automated checkout process allows Maurice to make more money, and work less, or free himself up to do other things that he was not able to accomplish before.
Maurice wears a tattoo of a spider to symbolize putting the process in place (spider web or online business) that performs the task for him when he's not around and provides the reward (food/recurring revenue) after he comes back.
Now, he offers more than a dozen digital products and services. Though he's used other tools to sell online, is the most preferred solution.
"This platform has so many of the features that I had to go to various places take advantage of."
The success of his online business has allowed his to develop additional revenue streams, including real property, trucking and Airbnb rental.
"I could put money into those items through my digital products business that I built online... Scaling with has allowed me to go to invest more money, which then generate me some other great opportunities."
Explore Maurice's digital product along with his service stack. Checkout automation allows his online business to run itself.
Start Small Scale Big
One of Maurice's top products is a $7 credit improvement tool. This is actually part of a larger course which he provides.
We looked at his sales on this product for the second week in September. If he just sold the product at $7 by itself the product, he'd have made $952. That's great.
If he'd added Order Bumps to that $7 product, it would have boosted his sales to $2,557. But, he almost quadrupled the sales of his company by combining, Order Bumps as well as One-Click Upsells.
That's just one week of sales starting by selling a single item.
The website for the product was just five minutes long to put up. It was easy to present his product and quickly described its advantages, making it easy for customers to find what they required, and then move on.
"I didn't really overcomplicate the process. There were some changes from time to time. Like when I got some other testimonials, I put them into the box afterward, but for the majority of it this was straight-lined."
This $7-per-product with Order Bumps and One-Click Upsells created a flood of sales for Maurice. He found massive success by using several Order Bumps. In the initial day with Order Bumps in place, someone bought a 15-minute Accelerator call. That person soon became a $5,000 client for Maurice's services for high-ticket customers.
Here's a look at some of Maurice's Order Bumps.
That one Order Bump for the Consultation Call resulted in an incredible amount of sales.
"Just by adding the consultation call, being able to get paid for a consultation call is certain be there for, that thing literally allowed me to make $60,000 from my high ticket sales."
That took less than a month.
"That one-on-one meeting, which is a paid session, turned into 60K sales in like four days."
That one-on-one call is something that he doesn't even recommend. But, the personal nature is a huge worth. It's possible that he'll promote it.
The Its Secret is You
Businesses want to be conducted with those they enjoy.
Let's make an animated film. The main character in the film is a young boy aged four from uptown Philadelphia. He is in a homeless shelter. The boy's father is nowhere to be located.
One evening the boy tells his mom she's hungry. She requests cereal she brought to the shelter. The shelter will store the food items that people brought in. The food, however, could only be accessed during certain timeframes. This was in the afternoon after hours of dining which meant that the boy's mom couldn't get any cereal even when she took it into the shelter...but she was determined.
Mom convinced the staff of the shelter to bend the rules. He got some cereal that evening.
Watching his mother not take "no" for an answer was a pivotal moment for the boy. In the following decades, that experience was the fuel that drives him to succeed in life.
Kinda hard not to root for him, don't you think?
That kid was Maurice. He fought through all the obstacles. That fear of scarcity was an enormous motivational factor. This would cause a lot of people operate out of a state of despair and anger and understandably so.
Yet, with all that He always has the largest smile on his face and is a firm believer in helping other people. In addition, he has developed businesses for people within his community, but he even helped his wife write her own eBook during her pregnancy. It cost $47. The book made $807 the very first day of sales. One of his kids even has their own book for auction thanks to Dad.
(We're hopeful that he will change his name again).
What will you do with your story to engage your audience?
Take a look at some of Maurice's digital items and services. You can also check out this fantastic video interview featuring Maurice on the well-known David Never Sleeps YouTube channel. Tell them we sent you!
Make Your Business Take Off
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