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Google Analytics is a free online service that offers an opportunity to succeed in within the realm of online sales. If you've not heard of sales online, Google Analytics can seem as the most difficult part beginning. But, it's extremely user-friendly and provides the proper guidance. This is a more detailed review of five important things to be aware of about Google Analytics tracking for eCommerce websites.
1: It's Easier Than It Appears
The first thing you should know before journeying into the world of Google Analytics is that it appears complicated and difficult. Actually, it's far simpler than what it appears.
Google Analytics launched in November of 2005. When it first came out this application has been updated numerous times. 16 updates to the version came out only in 2021. Every time the update becomes available, Google Analytics becomes a bit more sophisticated and easier to use for users. It is true that you require three steps to connect your eCommerce tracking system to Google Analytics.
2. What do I need to do to set up Google Analytics eCommerce Tracking?
Naturally, the method of the integration of Google Analytics into your selling platform is dependent on how well-integrated your platform is Google Analytics. It takes for websites just three steps to do so:
- You can enable enhanced eCommerce tracking by enabling it in Google Analytics
- Use Global Site Tag of Google's Global Site Tag Into Your Products
- Allow Google Analytics eCommerce Tracking In Your Marketplace Settings
Learn our full guideline (with photos) on setting up Google Analytics tracker. Click here.
3. Why should I choose Google Analytics for my eCommerce?
The more information you can collect to boost sales, the more. If you're not able to gather accurate information the website will not function properly. It can assist sellers understand how their customers use their website and other applications. Google Analytics will tell you:
- The number of views that certain products have received allows you to know where you can improve production.
- What is the source of your traffic via? Are users able to access your website via a hyperlink on your social media pages? Do they search on the internet? Understanding how your clients find them will assist in expanding and improving the strategies that you employ to market.
4. How is it? Google Analytics eCommerce Tracking?
Inquire that the application not keep track of your data? It is tracking that fuels Google Analytics' fire. If people decide to disable cookies or opt-out from the tracking process, Google Analytics will go without their information. So, there's a great chance that your website has been more active with users than Google Analytics reports.
The data Google Analytics can track is extremely precise. Google Analytics has an automated filter which excludes spiders and bots (web crawlers that are managed by search engines) from data.
5: What Do I Get Help with Google Analytics?
Also, Google Analytics offers paid services that are also available to Google Analytics help:
- The Grow membership level: Grow membership levels include the possibility of receiving professional individual assistance, as well as queries about Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels you'll receive a dedicated person who will be that is associated with your account. They'll assist with the setup of your Google Analytics setup or help with any problems you face when using the software.
What's up regarding Google Analytics 4.
Like we said, Google Analytics is constantly evolving--and Google is working right now on major improvements to its platform. Google Analytics 4 is the most recent version. Google Analytics 4 offers updated security features, improved connections, improved tracking and greater analytics that are powered by machine learning technology developed by Google. Google's eCommerce platform is able to be used in conjunction with Universal Analytics and the updated Google Analytics 4. Look out for the GA4 guide to arrive in the coming few days.
: Google Analytics Support
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