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You know, the kind where customers are able to choose to settle for "1 installment of $100" or choose the "4 installments of $30" option. Offering your customers the option can have a huge impact on your business.
Well in today's post, it's time to step on the gas. I'll introduce to you the "One Page Funnel" checkout templates.
In July of 2016 the team introduced "The One Page Funnel". It's an awesome training with an easy premise...
Condense an enormous launch into a couple emails as well as a single checkout page.
Not just any checkout page. Since if you're going to lean heavily on your checkout page in order to close sales, you need a checkout page that is up to the task. And most checkout pages would crumple under the weight.
You will be left with lots of wasted effort.
But not this checkout page. This checkout page was different.
Conversion of Choice Breeds
If you want to capture more sales, introduce choice. Your customers will be able to decide how they will make payments to you.
This strategy is known as "Multiple Payments".
The database of the company tells us that checkout pages with different payment options generate +17.8% more sales.
It's quite a pleasant bump! Now, we're able to go one move further.
Let's take a look at The One Page Funnel template.
The One Page Funnel Take a look
The "One Page Funnel" is a strategy which has proven to be very successful for us. Effective enough to warrant an entire class (which we naturally titled, "The One-Page Funnel") teaching others how to duplicate the method.
But the short version is condensing an entire product launch into a few emails and a single checkout page. So you get all the advantages that make product launches so effective, but actually...ya are able to ....finish the task once.
The problem is that the checkout page on our site is unique. Every time we use"One Page Funnel" strategy, we offer three payment options. "One Page Funnel" approach, we present three different payment options when you check out.
It's like it does...
There are three payment options available for clients to pick among. It is possible to go in the "How?" and "Why?" of it all in the future.
For now, take a note that offering three choices basically means that customers are choosing from a "Basic", "Advanced", or "Expert" option.
They are referred to as "Pricing Tiers".
Intro to Pricing the Tiers
Ever been through a car wash?
You drive up thinking about giving your vehicle to be cleaned up at $5.00. But then, the "Super-Hydro-Shine-Perfect-Wax-Seal-Clean-Buffer System" is right there for $7.00.
And of course you think, "What is an extra $2.00?". And boom, you upgraded the car wash.
However, think about the fact .....that the gas station has raised their customer average value by +40%!
It's an enormous issue, with an even bigger impact on the PROFITS. This is what makes Pricing Tiers so effective.
Structure your offer into tiers, and thank me later. Your customers who are ready to invest more money could upgrade. Customers who don't have the cash to pay for it can choose the lower plan. And you come out way ahead. This is an effective strategy along with you can use the One Page Funnel template is in the template, ready to be used by you.
This is one of the most innovative aspects of that design template...
While you change from tier to tier you will see what extra stuff is included within each package!
Your customers will immediately see the benefit of upgrade to the next tier up. Pretty cool, huh?
More than looking cool, it's also highly effective and will do two things in your next campaign...
- Increase the conversion rate of your shopping cart.
- Boost your average customer value.
Let's get started on a new account to show you precisely what you need to do to achieve this.
1 . Create Your Product
First things first, make a brand new product for each Tier.
In our case, we would have three different products that were made...
- The Basic Package costs $100.
- Advanced Packages for $200
- Expert Package at $300
Making products in is extremely effortless. You'll be done in less than 60 minutes.
2: Easily Customize Your Checkout Page
Next, select Next, select the one-page funnel Checkout template in the Template Library.
Then, add in your bullet points for each item. Your bullet points will form the basis of your checkout page.
In our example in our example, we have added three bullet points for Basic. These bullets give customers an idea of what comes to the Basic bundle.
The Advanced product comes with a couple of additional bullet points. These are where you can explain the extra benefits or bonuses your customers receive after they upgrade.
The Expert product got a few MORE bullet points. To let customers know what additional features are included with the top level.
Pro Tip: Utilize the Duplicate button to speed up the process! Duplicate your Basic product to make Advanced & Expert even faster.
3: Add Tiers To Your Checkout Page
The time has gone by, we're over by now.
Go back to your Basic product and "add" your Advanced & Expert products under "Optional Products".
What you're doing is telling , "Show these other products on the check-out page".
So after your save the changes you made and then preview the checkout page, this what you'll see...
The perfect checkout page, with 3 payment options available. As customers scroll through your tiers, the bullets will shift to reflect what extra worth they gain by moving to the next tier up.
This strategy has been very effective for us and other customers who have used the identical "One Page Funnel" method.
The template is quickly becoming an instant hit, and it's easy to understand why.
If you're interested in seeing an actual example of this layout, look over the "One Page Funnel" course's live checkout page right here.
Bonus: Personalize your Bullet Points
If you're one of those people that want to take their game an extra step This is a great small trick that we love to employ...
You'll notice that we like making some bullet points "grey out". Therefore, when you select Basic selected, the advanced bullet points and the expert ones can be "greyed out".
Helps customers understand that these particular options won't be offered unless they upgrade to the next tier.
In addition Our bullet points come with the "title line" and the "description line". The title line is bigger and bolded. The description text is smaller , and is in regular font.
Customizing your bullet points is easy.
The only thing you have to do is copy the HTML code below and copy it into your personal account. When editing any product it is possible to insert this code to write your own message Your checkout page will have each of Title Bullets and Greyed Bullets which means you can duplicate what you've been seeing on the checkout pages.
This is the code snippets you can copy & paste for the Title Bullet point.
Your Bullet Point Title Here:
Your bullet point description goes right here.
Here is the code you can copy and copy to create the Greyed Bullet, like we demonstrate in the photo above.
Your Bullet Point Title Here:
Your bullet point description goes right here
Bonus: Auto-Select Your Tier
If you would like your users to go to a specific payment option simply add the word?option= at the end of your checkout page's URL.
Here's an illustration. If you have 3 payment options when you add?option=2 to the end of your checkout URL, anyone who clicks will land on the page that has the third payment option selected.
A handy trick if you want to give your customers a hint towards selecting an choice.
That's not enough for The One Page Funnel template. Include 3 different payment options to one page, and see the difference when you add options to your chances of converting!
Begin by registering
Make sure you have your own "One Page Funnel" campaign up and up and running now! Get a no-cost trial to test it out, and experience the difference that a easy, efficient tool can bring to your company.
Check out .com, and grab your free trial today! Click the link below and start your free trial right now.
