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What You Can Do to Enhance Your WordPress Website Speed (5 Simple Strategies)

Sep 10, 2023

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The slow loading of websites could harm your company. The constant stream of information has reduced the attention span of humans, meaning users have less interest than before.

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If your website is slow to load, users may move on to another site.

There are many great strategies you can use to boost the speed of your WordPress site's speed. Using plugins and following guidelines can make your site load faster and also keep your customers on your page.

In this article, we'll look at five strategies to improve the speed of your WordPress speed. We'll also explore the factors which slow your site and the reason why fast loading speeds are vital. Let's begin!

What slows down your WordPress website's speed? (And why speed is important.)

The time it takes to load a site refers to the time that the website needs to show all of its content in full. It can be made up of text, images, or other components.

The elements that can slow your site include:

  • Pictures
  • Videos
  • The slow-moving plugins
  • Caching is not working.
  • External scripts

The algorithm penalizes websites which are slow, and places them in the middle of the list of search results, making the process more difficult for users to find your site.

You may make use of a free software for example, the IsItWP Speed test to assess the quality of your WordPress website's performance:

Once you've established a base line of operation, it's time to make adjustments to improve the loading speed. You can also use this tool to run tests throughout the process of updating to find out which methods work the best for your site.

What are you able to do to increase the speed of the speed of your WordPress website's speed? (5 Easy Ways)

If you're aware of the significance of how fast your WordPress website's loading speed, we'll take a look for ways to speed up the time it takes to load your website.

1. Pick your theme and plugins carefully

Themes and plugins comprise the principal components of WordPress websites. Themes that are poorly designed and plugins may render your site unresponsive.

If you're deciding on a theme or plugin for your website, it's crucial to consider:

  • Reviewer reviews and comments. This can give an understanding of how the theme and plugin can perform for the customers.
  • Check whether the plugin or theme was recently upgraded. Tools that receive regular updates from their developers will last longer and likely to become more optimized.
  • The staging site's performance before and after the introduction of the tool to determine whether there have been any notable changes.

2. Improve Your Images

In order to reduce the impact of the effect of your media files You can think about making use of an image optimization tool like ShortPixel. ShortPixel plugin:

This plugin integrates into the WordPress website. It allows you to improve images taken from any type of file formats, which include PNG as well as JPEG. It's extremely user-friendly and it can be used to compress images uploaded on your site with a single button.

You may use this ShortPixel plugin to make images more efficient. To do this, click the media tab then Bulk ShortPixel > Start optimizing:

This bulk optimization tool can create all the images of your WordPress library all at once.

There is another option to use "lazy loading". This will stop your site showing images till the user scrolls down and gets to the images they want. It speeds up the loading process.

It is possible to allow lazy loading by using an application like Smush:

After installing the plugin, all you need to do is to go through the following: Smush, lazy Load > Active:

If you choose to enable lazy loading, it is possible to alter the settings to suit your needs, such as the types of media available, their exclusions and even the position of the script. Smush is also an excellent choice to shrink and compress images even if you do not use ShortPixel.

3. Use a Caching Plugin (or one with built-in Caching)

Caching is an important procedure that allows your site to speed up loading. The process creates and saves backups of your website within the cache. It's so that your whole website doesn't need to be loaded each time there is a new visitor visits. The server can save the site's information when it is first accessed and will therefore take significantly less time to load.

One of the simplest methods to caching your site's content is using an application like The WP Super Cache. It employs a variety of methods, including simple static files that are suitable for everyday users and "super-cached" static files that are specifically designed for professionals:

It's possible to utilize the WP Super Cache to save your site's details by navigating to the settings tab, and then clicking on the WP Super Cache > Caching on:

On this dashboard, you can change your cache settings by navigating into the Advancedtab. You are able to choose which users have access to cached content, and also how long your caches last as well as if you want to allow expert delivery of caches.

This host's internal caching feature is one of the most efficient features offered and makes it in fact the most efficient WordPress website host out there.

4. Use an Content Delivery Network (CDN)

An Content Delivery Network (CDN) is the name of a group of servers that are scattered all over the world. Each one stores a cache of data that is stored on your website, and when a user visits your page, they will receive the data from the CDN closest to their. Your site is able to run faster due to the fact that there is a smaller distance in geography.

There are a variety of CDN alternatives to choose from, such as Cloudflare. You can sign up for the premium subscription, and use this premium CDN to make your website available faster to visitors.

5. Utilize Excerpts

If your site has blogs, you'll most likely wish to showcase your content. It is a problem that showing the blog's entire content will reduce the speed of your website. Instead, you can consider displaying small portions of content on your website's landing pages.

For example, you can see on the blog homepage that the landing page doesn't display the full blog post. The page only displays a couple of sentences from each one as well as letting the reader just click on the post's title to go through the remainder:

Based on your theme, it is possible to alter the settings to ensure that only excerpts can be displayed using settings > Reading for each post within the field you wish to display a summary:

You can then easily modify the excerpts from new posts by going to post > new posts. There is an option to choose the post > excerpt:

It is also possible to make a custom excerpt which can be displayed instead of the entire piece. In addition, you can include excerpts to your existing posts.

Conclusion

Slow loading websites can cause some damage to your business. If visitors leave your site, they may miss out on potential for conversions. So, optimizing your WordPress site's performance is one of the most important aspects that you can do.

In case you want to recap the basics Here are some suggestions that you can boost the quality and performance WordPress performance:

  1. Reduce your image file sizes through the ShortPixel application. Consider lazy loading.
  2. Utilize an Content Delivery Network (CDN) like Cloudflare to speed up loading speeds.
  3. Use post excerpts in order to speed the loading process.

Are you looking for suggestions on how to increase the performance of the efficiency of your WordPress site's performance? Let us know by commenting in the comments section below!

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