What was the result when Amy Lang Made $113,000 Helping Parents Teach Sexual Health
Amy Lang assumed that as a parent and had children, she'd be able to know how to have 'the dialogue' with her son that she had.
Being a self-employed, teacher of parenting and sexuality for the past 17 years she had a habit of talking about sexuality every day. She was unaware of how much discomfortor how naive the experience would make her feel once she was forced to discuss sexuality with her child. "I was embarrassed to have "the conversation" with my son. I'm a teacher of sex," she says.
Wanting to know how to become a reliable source for her child and the family members, she began researching. She relied on her experience with applied behavioral sciences when she learned how to speak to children about sexual concerns -an interaction which, according to her, is vital, yet neglected. "We recognize that children must be in good physical, emotional and social well-being, yet we do not speak about sexual health because it's taboo," she says. "We do not have enough information about the healthful sexuality of children as well as the sexual growth of children."
After conducting studies and research and gaining experience, she could extend her toolkit, and felt encouraged to keep helping parents with this issue however this time, via online courses. She developed her first course: Birds & Bees Solution Centre for Parents. The following year, she has launched the second program, Preschoolers, Private Parts and Playmates. "My belief is that knowledge empowers," explains Lang. "The greater your knowledge of hand, the better in a position to help the children of your ."
Now, her online courses comprise 50% of her overall revenue. Since she launched her first course in 2017, she's generated 11,000 dollars in revenue. The best aspect? The whole thing is built on her email lists and word-of-mouth to sell these products. "I do not have to be very hard," she laughs.
"I'm making money as I wash dishes."
Although her success increased in the natural course of things, she made sure she thought about the actions she took. There are many examplesof her actions:
Skip ahead:
- She uses HTML0.
- She creates an email database
- She uses social media as a marketing tool, but not to sell anything.
- She creates a member course
- She creates her bonus courses
- She develops content using trial and the
- She considers the viewers desires and requirements
She utilizes
Lang had been in business for more than a decade prior to when she launched her first online class. Although she's passionate about teaching classes in person and attends many live events and workshops however, the idea of online classes was an natural evolution in her career.
In addition to access for children's parents and other people involved with children. She would like students to learn at their own pace. talking about sexuality is uncomfortable for many people, and this is especially true because online classes give students the privacy they need to learn.
The platform she chose to host her class on over other e-learning platforms. "It was the friendliest platform, and it was the most simple to use, and it was also the least expensive" she shares.
She creates an email-list
When Lang began her online course Lang had built up an extensive mailing list, which is now averaging over 17,000 members.
The process of creating the majority of her newsletters was easy. When giving live lessons she would hand her learners a QR-code that sends them to the sign-up form for her newsletter. She would also pass an iPad in the room to allow them to input their email addresses. It was smart to solicit emails throughout her lectures, and the students became captivated and keen to know more.
The email list is still being collected via live shows and also through her website. In her navigation bar, she has a button which reads 'free tips. Users click on the button and go to a website that allows users to enter their email in exchange for a freebie: Seven tips to have great Birds & Bees Talks. This freebie comes by email. It is also directing users to the school.
Although she has an extensive list of mailing addresses, she reminds online courses instructors who create online courses that this wasn't something that happened overnight. "I've been at it for 17 years," she says. "That's 11,000 people per year. This isn't something I'm new to. It's a lengthy process to build a successful course in the absence of an expansive base."
She leverages social media for marketing but not to sell anything.
While she does have an YouTube channel that is home to about 850 people, an Instagram page that has more than 4,000 followers, a Facebook group that has 10,000 people in it, and an audio podcast that is Q&A-style, she claims that her email lists have the greatest number of conversions. She doesn't utilize her social networks for promoting her coursesonly her email list. "It's far more personal to receive an email. It's true," explains Lang. "Social media are primarily meant to be used for marketing, not selling . My personal world ."
While Lang does not rely on social media to sell her classes, she finds that the channels can be useful to market her classes. In order to make her job easier, she shares identical posts across all social media platforms each week. Additionally, she schedules her posts in advance. Each article includes a call for action. She encourages readers to sign-up for the monthly newsletter and have private conversations with her what she wittily names"Quickie Consults," buy an online course or to offer her an online class.
Though she doesn't have any community which her students can participate in, she feels a sense the community she has on social media -in particular through her series that she calls 'Help Another Parent. In this series, Lang asks parents questions, and then invites the community to offer kind and helpful advice. "I have regular players, and the majority of them can be very helpful in giving advice for other parents," she says.
Lang suggests that course designers tailor their content for social media according to their customers' requirements. Additionally, approaching marketing the proper way is vital.
"Believe that the data you're sharing is useful."
In addition to social media as well as her email lists, her followers have developed organically through word-of-mouth Many who come to her in-person sessions or taken her online courses have spread the word to other parents and educators.
She develops a membership course
Her main audience are: parents of children who are between 5 and 12 years old and professionals , who are mostly experts in early education.
Her program is targeted at parents. Birds & Bees Solution Center for Parents provides an annual membership program at $89 USD per year. The price was a bit uncertain before they settled on this cost; she wanted it to be the most affordable she could. "I don't want there to have any discussion over the price," she says. "I would like that it be just a straightforward"yes" ."
Lang refers to the class as the concept of "library," which refers to an assortment of data such as handouts, documentation, and even videos as well as videos, webinars that are topical along with additional sources as well as weekly classes dubbed "Hump Days Half Hours.' These are sessions that include a lecture part for 10 minutes, and then one-on-one coaching. "These sessions are among my most favorite events because they're live and I can interact with my students," shares Lang.
Her program was designed with a library-like format since most parents only have one issue. Instead of having hours and hours of information to read through in order to get the one question answered The library allows users to pick and choose what they require. "With this library , you do not have to worry about you're getting the right material for your age or research since it is already," adds Lang. "People frequently tell me, "Thank you, this just made things so much simpler' .'"
The course is designed and then added to the curriculum on a regular schedule. "I have this opportunity to support hundreds of parents, and they aren't required to participate by having to show up," she says. "It's just one advantage of having a website which allows members ."
She develops an additional course
As well as helping parents, she collaborates with experts mostly early childhood educators -for the purpose of helping in the fight against sexual assault.
Her next course Preschoolers, Private Parts and Playmates is targeted at the children in this age group. In this course, she will teach about the sexual conduct of children and teaches about what is typical in addition to some of the unusual as well as the best method of determining if a child needs assistance.
It also provides businesses with an open option to employ her. "Some companies aren't able to take me on," she says.
When students complete her courses, she doesn't upsell them with anything. In 2023, her goal is to place more effort into promoting an 'I'm an Instant Consult' or the book, Sex Talks With Tweens: What To say and How To say it.
She makes content with trial and error as well as
It took her a while to grasp the steps involved in developing the information she needed for her online course -which required several trials, trials, and. If Lang reflects on her journey in creating an online course, it's clear that the most difficult part was figuring out the ideal duration for her video, what handouts she should include (and whether they would be useful) and which type of material resonated with her audience.
As a way to look back on the development of Lang She would prefer that to conduct an audit following her first year to see what content was being watched and make adjustments in response to comments. While she's altered her contents over time, she feels that the feedback of users can aid in improving her skills as a creator.
She was initially making videos that ran for hours in her lessons but she soon realized that that was far too lengthy. She now makes her videos less lengthy and more accessible because her target audience is composed of busy parents with a limited amount of spare time. "I want to create things that are simple and easy to understand," she says.
Family members aren't in a position to assist to create content. Rather, she says she's a reader is always researching, and allows children's concerns to motivate her to come up with new ideas. She also has colleagues whom are in contact with, who help her flesh out concepts and offer help.
She decides on her audience' needs and desires
If you are thinking about starting an online course business She suggests that the creators determine why they want to create the course. This can help in setting a specific goal in which they can begin by tackling smaller steps.
Lang emphasizes the importance of figuring out the audience's wants and wants and. "What you imagine they want and want isn't always what they actually desire and require," she explains.
To determine the needs and wants of your prospective client Lang recommends that the creators distribute to their users a questionnaire using the results to direct the creation of online classes. "Be perseverant and keep in mind that this isn't about you. You are your family members who matter," she says.
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