What video experts are doing to leverage AI to make videos
The way my AI chatbot trained on Bob Dylan lyrics says, "The times are a-changing'."
And while AI-Bob might not be exclusively speaking about how artificial Intelligence is fundamentally changing the ways of how professional filmmakers and video editors think or shoot and edit videos these days, I can't guarantee the conversation wasn't merely a piece of his machine-learning brain.
The concepts of artificial intelligence existed since the very beginning of sci-fi literature. We've known this future has been in the making for quite a while.
However, despite some prior knowledge, nobody expected AI to hit the industry at such speed. Innovative AI tools are continuously altering the way videos are created as well as new AI tools have made workflows quicker and more efficient.
If you'd like to learn how you can leverage AI for your videos, and, you know you need to be up-to-date with the ever-changing times, we have you covered by providing the tricks and tips listed below.
The history of AI in video and film production
From the initial on-screen representation of artificial intelligence in the film "Metropolis" (1927) to the famous HAL 9000 AI character from "2001: A Space Odyssey," AI has a long history in film itself. But, as a instrument for film production AI is fairly new to the game.
Adobe introduced its machine-learning and artificial intelligence tech Sensei in the year 2017 as well as a host of other film and video technology companies have been exploring techniques that artificial intelligence can be utilized to improve editing and production processes over the last 10 years.
For the most part, AI was not a significant component of many production workflows up until the last couple of years. Even then, the majority of uses were limited to pre-production, transcriptions, and the planning process -- which is still one of the primary ways you can streamline your production processes using AI.
AI to help with the pre-production
If we're talking about AI and its use in the present (as contrast to the opportunities it has for the near future), most of its new breakthroughs in recent times have focused on the writing and text. With ChatGPT making waves with its large feature chatbots that use language models and features, we've witnessed the power of AI at understanding and generating text as well as speech.
Because of this, most of the ways in which AI is incorporated into a variety of creative endeavors -- and in particular with video -- is via automation of diverse tasks involving text such as transcriptions and subtitles.
From Rev AI from Rev AI to Otter, there have been plenty of tools springing up that are capable of capturing long pieces of audio or video, and employing AI to swiftly and accurately translate them into text that an editor to edit.
In addition, thanks to new text-based editing features coming to video editing apps such as Premiere Pro and DaVinci Resolve Video editors can now take the transcriptions, and then make adjustments by text, which will then be changed into the video.
These are all great devices for preparing productions as well as you could make use of AI chatbots like ChatGPT to help with all manner of script writing, shot listing production schedules, and even coming up with interesting titles and descriptions of your videos as well.
These are our three favorite prior to production AI software tools:
AI for production
Then, we can move into the thrilling things. Even though AI was mostly limited to post-production as well as pre-production, so far, there are many ways which AI -particularly AI that is generative AI is employed to assist in film production.
When we look at an generative AI particularly, AI apps like Runway and Pika have begun breaking into video creation based upon images, text or video commands. While these of course might appear a bit dated and cartoonish today, if you use the right prompts and stylings they have the potential to create photo-realistic video -in a shorter time than you'd think.
However, with the tools that are available today, your best bets for using AI in your existing projects could be with the ability to use AI as a tool to add depth and dynamics to your film in addition to helping streamlining your production processes while on set.
Also, with AI and the number of potential generative options that are at your disposal in editing later on, you can shoot a lot quicker and more loosely knowing that it is always possible to use AI to edit out unnecessary background effects crew members, other cameras or equipment.
These are some AI-powered production tools to check out:
The effect from AI on stock photos as well as B-roll video
Before we get into post-production it is important to note that out of all the video industry, AI is going to possibly revolutionize stock images and B-roll in the biggest way. By incorporating AI, video editors should eventually be able to prompt and create all kinds of specific and niche needs in stock photos or videos.
As we're learning about AI and its use and legal rights, there are many questions that need to be asked about where AI apps get their photos, videos and data from for their needs in machine learning.
In this case, for instance, an example, a class-action lawsuit has been filed recently on behalf of Stability AI, DeviantArt, as well as Midjourney due to their use of Stable Diffusion on behalf of numerous artists who contend that this AI technology uses thousands -- or even billions -- of images with copyright rights.
We're entering an interesting age in which stock photos and videos are becoming more flexible however, they will also be more essential to find authentic AI generation, that are licensed and not unverified (and possibly illegal) photos or footage that are using other artists or businesses' works.
AI to post-production
Moving on to post-production We're starting to realize the full potential of AI and just how game-changing it will be for the industry. As we covered earlier the generative AI, in particular will be the killer feature of the decade in video editing.
Long gone will be the time-consuming re-shoots or having to enter and do frame-byframe editing to an image to erase characters or alter the logo. New generative fill tools in Premiere Pro and similar AI-powered tools are planned for all of the most popular tools and video editing applications.
Even text-based editing, where editors have the ability to utilize AI to completely translate their video clips, before making adjustments to the text, as a way to smooth out interviews (no need for "ums" as well as "ahs") as well totally create new footage or future scenes.
With AI tools coming for all types of post-production services like color correcting and editing, 3D modeling as well as using the generative AI to build new camera angles AI has already begun to shape video editing into an entirely new creative craft.
Top 3 AI Production Tools:
Strategies and techniques for utilizing AI in video today
Even here at we're constantly exploring new methods to integrate AI into our own production to streamline the process of creating content and improve workflow efficiency.
"As a video producer I'm constantly thinking about how to keep updating our content in the future. I'm often shooting in rented locations, not in our studio, so if something changes and we want to tweak or add to certain audio clips in the video, it's necessary be able to shoot again. But it's really cool to think about the ways AI might be able to take our existing recordings and create new sound bites that sound exactly the identical acoustically. It could be very helpful to our productions." Elise London, Senior content production manager at
For a final overview we'll go over some tricks, tips, and some additional AI tools that can help you become familiar with an AI-powered video production workflow.
The actual power of using AI with your current initiatives will focus in streamlining and optimizing your processes throughout. These tips are aimed at making your life easier. (Read: not entirely replacing you and your staff by AI robots... yet.)
- Feed your video project requires chatbots (like ChatGPT) to develop the basic plan of production and timetable. Does it match to what you'd like? If yes, great. If it differs, see if your AI plan might help you save effort or time.
- If you're looking for an original script, consider offering AI the chance to revise the script or improve it. It is also possible to give your prompt to AI before you begin, however should you just want to test how AI can help you, allow the program a chance to improve (or even leave feedback) on your script.
- For concepting and storyboarding you can try an creative AI app (like Midjourney or DALL-E) to create concept art. You can feed these AI apps either text or images as prompts, and you can even see how well they could draw your camera configurations as well as camera design layouts.
- When you are ready to setting, consider if AI apps can further streamline the production process. It never hurts to try to see the possibility that AI can save you cash and time by making your productions short and effective.
- When on set, bring the concept artwork and modify it as needed. If you're getting feedback from cast and crew regarding possible changes it's easy to input this data into the AI-powered generative AI tools and tweak your production design and elements as you are still in the scene.
- After wrapping production, make use of the AI software such as Rev AI or Otter to translate your film. It could be extremely helpful with your pre-edit process since it allows you to review transcripts instead of reviewing all of your footage (and transcribing it yourself).
- Make immediate changes and edits to your footage in accordance with the transcripts. Tools like Adobe's text-based editing features will help you to make the necessary changes after you upload your footage onto your NLEs.
- Create small or substantial modifications to your video employing generative AI software. AI apps like Runway and Stable Diffusion can help you add graphics as well as footage that is that is based on images or text instructions.
- Once you've exported your video, you'll be able to use AI text chat software to come up with fresh and unique titles and descriptions for your video before making them available for upload. Explore different options to determine which fresh and imaginative titles and descriptions may be suitable for you.
Keep in mind that these are just a few ideas and suggestions for adding AI into your workflows for video today. New AI tools and features appear almost every single day. So stay on top of any developments or technological breakthroughs that can simplify your video productions further.