What to do to make connections with Gift-Givers This Christmas Season

During the holidays it is possible that your customers won't always be the typical year-round shoppers, but rather people who love shopping.

For example, if you sell hiking products the typical customer could usually be avid outdoor lovers. But during the holidays, it may be your spouse, parent, child, or friend of an avid outdoor person who may even hate being outdoors for themselves.

So how do you help these gift-givers find the perfect suitable gift for their loved ones particularly if they don't know much about the products you offer? Let's take a glance.

Make gift guides for your creations

If your store contains video game-related merchandise including t-shirts and strategy books, and posters. People who are familiar with your store may know all about each character, game, or the inside joke. But what about the father seeking to delight his daughter by gifting her something special to commemorate the Christmas season?

Then, they can make gift guides that are based on price (Top Video Game Gifts Under $35) or on age (The Most Popular gifts for gamers under 12).

Find items that match the guide's theme as well as a few paragraphs about the reasons they are a great gift. You probably want to include the items you own as well as the products of other retailers, so that you don't seem too biased.

Sell bundles and packages

Bundles simplify things! Instead of having to browse through hundreds of items in search of an item that is perfect for just one of 15 people you're buying for, a person can just buy a thoughtful gift bundle.

Two ways are able to approach bundles.

Sell pre-packaged sets. Add a package of goods that are all together. If you sell beauty products such as a spa set. If you offer snacks, it could be a movie night box.

Suzi Wong Creations, a British-based company that sells fightwear, has a luxurious bling for kids' boxing kit. The gift-giver can pick the size of a jacket, socks, and shorts and also add customization in a variety of categories. It's an convenient way to find a gift for their loved one who enjoys boxing.

Answer all their questions

While you always want to make it easy for customers to find answers to their questions You may wish to focus even more in this area during the Christmas season. Add questions and answers to the FAQ section and create blogs that address directly to your newest shoppers.

Here are some examples:

• What is the longest your items will are expected to last?
• What is the minimum number my dear family member require?
• What equipment is required?
• Is anything that needs to be re-designed?
• Are your products compatible with products my friend or family member already has?

Also you'll want to respond to questions about shipping and turnaround timeframes (especially when they're not the same in the time of the holidays), return policies, or anything else that may impact a customer's purchasing decision.

Include gift cards in your store

If a brand new buyer is having trouble picking the right present? Perhaps they'd like to give their friend or family member the freedom to pick out the exact item they'd like.

Brown Brothers, for example, sells gift cards alongside their bottles of wine. There are a lot of factors to think about when purchasing wine -- whether red or white, sweet or dry sparkling or flat- and it can be the result of a decision made by a person. Therefore, some shoppers might like to buy their wine-loving friends the gift card they want instead of making a guess about what they'd appreciate.

Write detailed product descriptions

Product descriptions are another excellent way to provide your new shoppers with all the information they require to make an decision. Also, be sure to provide plenty of information. Share how your products are used, describe flavor and scents as well as include additional information including size charts and allergies. The goal is to make people feel comfortable about the product they're buying.

Change your marketing language

In the event that you're running holiday advertising campaigns that are targeted towards new customers consider switching your language around. For example, if you're selling paint and paint, for instance, you may currently have an advertisement that states:

"The best single-pigment watercolors that are that are so well-ground, they are suitable for 0.15 millimeter airbrushing."

This ad can be extremely efficient if you're advertising to experienced painters. But, it won't have much impact on someone looking to purchase a wonderful present for their friend who is an artist. So, instead, you might say something like:

"High-quality, long-lasting watercolors that even the pickiest painter will love."

Recommend additional items

Holiday buyers might be looking for multiple presents, particularly if they're shopping for parents, spouses, or a child. In the event that they're less comfortable with the items you provide and are looking somewhere else for other items.

Instead, make it easier for customers to complete everything they need to do via your site, by offering product recommendations. Add related items to specific product pages by using the the default function.

Create a collection of images

• Different angles. Show the product from the side and back, the top and bottom, and the sides.
• Case studies. Show how the product is actually used through the photos. And if it has multiple applications, such as a high chair that transforms into a toddler chair, show all of them.
• Size. If the size of your item, show your item's context. It could be as simple as holding someone's hand.
• Color. Make sure your photos are well-lit and accurately communicate the hue of your product.
• Your target audience. Make sure to include people in your pictures which represent those who use your product. Are your items for parents? Are they for college students? Dogs? Make sure they are engaged with these products. This can help prospective buyers imagine their loved one really enjoying the products.

Reviews of feature articles

If someone isn't likely to know much about the industry or your business, reviews can make all the difference. It's possible that they don't know the quality of your product, but if they read genuine reviews and testimonials from people who actually use your products, they'll be more likely to be able to trust your brand.

Remember your audience

Whatever time of the year, it's important to consider your audience with each decision you make. But during the holiday season, your audience may be shifted to people who buy gifts. While that doesn't mean you need to change everything about your online store or marketing strategies However, there are certain things you should consider.

Utilize the above tips to ease the burden of holiday shoppers and encourage more sales. Have you made any changes to this season? Tell us in the comments.