What is the reason to think About the Course Name
The name you give your course is important. In the end, not only does your course name indicate the subject matter but like any good book, titles entice users to read more.
As you know, online audiences have short attention spans. They frequently make quick decisions on the basis of a brief first impression. A majority of users stay on the page for 15 seconds at most and if the title of your course doesn't grab their attention, they may click elsewhere for content which is more worthy of the time.
In order to help you consider more carefully what is the best name for your class we've gathered six reasons why we believe it's crucial to have this conversation about your course name.
The course looks more professional when branded
If you've named courses before make sure to bring the course's name in you: how does your name reflect on your brand? Do the words, phrasing as well as the images and banners convey to the student what your company is about? Everybody should consider what their course says about the brand they represent. If you use the language that you employ to define your corporate style, you'll be ensuring that your course extends the offerings you provide as a whole.
A good course name allows for specific design elements
The more specific and focused your course name is, the more you can utilize it as a branding basis. In this case, instead of providing an "introduction to photography" course, you can say they took part in an "photography bootcamp" as well as "photography academy." This kind of branding unlocks tons of opportunities.
When you run a bootcamp for example, you could describe lesson parts as "stations" where learners can stop to practice a new ability. Learners can run "drills" (quizzes) for them to test their knowledge. When you have a targeted, specific title, it unlocks more possibilities for a more creative, cohesive, and specific course design.
SEO Best practices are able to draw more users
It is also possible to test potential name ideas through Google Trends. This free service will help you determine trends in search volume in addition to related search topics and queries. As an example, if you search "how to make a vlog" within Google Trends, you'll see the related topics include "YouTube" as well as "TikTok." Also, if you tailored the course to "how to create a vlog using TikTok," you may find a niche in which many people will be attracted to your class!
It sets you apart from your competitors
It's one of the primary reasons why it's important to consider the title of your course. Students must be able to tell clearly in your title what you offer differs from the competition.
Think back to the photography bootcamp example. If your school fully embraces this concept of a "bootcamp" and over time, your course may be viewed by others as a comprehensive instruction on this subject. Others interested in the subject will begin to realize that your has a distinct design from other basic course model and they will be drawn to your program as it has a perceived advantage over competitors. Everything starts with the name!
The name of a course must "mean" something
A major mistake made when it comes to the process of naming courses is falling into the trap of being too cute or clever. Acronyms, puns, as well as other idioms are fun and exciting to brainstorm however, at the end of the day they're often just cliches that aren't very meaningful. Failing to be too reliant on puns can confuse potential students or even turn them off. It is important to be clear and not be a fool every time.
It establishes expectations for learners
Similar to the SEO specificity goals, having a specificity to your name needs to also reflect the issues your course is likely to address. One way to think about this is to consider the question "What do I get from my class?" Most often, it is related to the learning outcomes that will be the outcomes you would like students to gain from the course.
Think back to the example of vlogging. "How to vlog," doesn't quite mean anything. "How to do vlogging using TikTok" is better however, what exactly are students actually learning? "From beginner to pro How to Vlog on TikTok" will explain a bit more the value of your class.
What folks are buying is a change. A great course name should establish the expectations of what is expected of them while also hinting on the potential benefits. What will you do to make their lives better?