What is it that Nick Huber of The Sweaty Startup has ripped back the curtain on what it takes to be an entrepreneur who is successful

Discover how the creator Nick Huber uses his experience in establishing a profitable small business to support other entrepreneurs by providing content and training.

Small-scale business proprietor and investor in real estate Nick Huber started his Real Estate Masterclass by creating a Google doc.

A week later, he'd written 10,000 words.

Three and a quarter months after, the course was ready to launch.

"I wasn't a frenzied thinker. I didn't spend too much time in the vegetation. I was able to get it cleared," Nick explains.

The course took off. Nick was able to make $350K through course sales in the very first month.

Yet, such sales don't just come out of nowhere.

Find out how Nick increased his followers through building in public, his course launch strategy as well as advice to fellow creators.

Let's talk about "unsexy small businesses"

Nick doesn't believe in keeping secrets.

The founder the creator of the Sweet Startup  He gives a glimpse behind the scenes of what it means to run a successful small business through his newsletter, blog and Twitter account, as well as his YouTube channel, podcasts, online courses as well as an the online community.

However, Nick was never the creator.

Before launching The Sweaty Startup, Nick was already a successful small business proprietor. He started a student storage business with a friend during his senior year of college. Storage Squad expanded to 25 college towns; in the tenth year, the duo sold it for seven million dollars.

Along the way, Nick realized that there was a lack of information about building what he calls an "unsexy small-scale business". Then he decided to begin filling that gap by building in the public domain: sharing his experiences from growing a successful small business and navigating the world of real estate investment.

In the year 2018, Nick was on a meeting with his young brother who owns his own company, and the idea came to him for The Sweaty Startup podcast .

Nick was sharing what he learned firsthand from building his own company. If Nick's brother was receiving lessons about Nick's experience I'm sure other small-business owners were hungry for that kind of content.

"I'm extremely obsessed with entrepreneurship and small businesses. Therefore, I began creating articles around the theme of "unsexy business"."

"A majority of the content on entrepreneurship involves startups, technology, Shark Tank, and the latest innovations and ideas," Nick explains. "And I'm sort of within the view that the way that a lot of people get rich in small towns or in our neighborhood, is through boring old small-scale businesses."

He launched The Sweaty Startup Podcast to discuss "the concepts of strategies, tactics, and strategies used to grow successful companies."

Then, Nick started writing articles about small-scale businesses, entrepreneurship as well as the real estate market in his personal blog . In the following years Nick added a newsletter that included exclusive content as well as advertise his courses to subscribers.

Now, the podcast has more than 300 episodes, and 1.5 million downloads. In addition, the newsletter is averaging 22K subscribers.

Most of them found Nick via Twitter, where he grew his followers to 245K, tweeting insight in the form of a "self storage owner/operator by way of a modest, unsexy business".

Turning Twitter into the"top of the funnel by ensuring Transparency

As Nick created his content, he saw that he was required to establish an audience with others who are entrepreneurs.

"The most challenging thing about being an entrepreneur is it's an extremely lonely journey."

A greater amount of time spent spending more time on Twitter strengthened Nick's conviction that the lack of entrepreneurs sharing honest insights into what it takes to grow a company.

"I think there's a stigma in entrepreneurship that, you have to remain secret about your business," Nick says. "You don't want to share the things you're doing because people might steal it."

Then Nick began tweeting about his experiences with small business and real estate. He shared what he calls "an unsettling amount" of information on how the business he was working with and his partners, Dan, ran their business.

Dan was naturally a little cautious at first.

"When I started writing about and sharing information about our business, Dan called me and asked, "Nick. You must explain to me. What are you going to gain by telling people how we conduct business?'" Nick keeps in mind.

"I was like, 'Dan You don't know. I'm meeting other people who are doing big tasks. And they're starting to trust me. I'm starting to build trust with the people. This will surely help us in what we're trying to achieve. I listened to him."

Nick's risk was rewarded The result is 245K followers as well as 20 million impressions per month on Twitter. It is"the "top of funnel for Nick Huber's brand. Huber company".

With his popularity growing, increasing numbers of people contacted Nick for investment advice -- to the tune of thirty direct messages per week. There was no doubt that many wanted to learn even more about Nick.

And Nick was ready to teach the students.

Ship and iterate > make an item that is perfect

Being aware the audience was ready to learn from him, Nick focused on getting the course to them -- without obsessing over making the course perfect.

Nick earned $350K from course sales in the initial month.

"It's not for everyone," Nick acknowledges. "It's only for those who really want to consider purchasing a home. For people who are committed to making an investment in real estate a piece of their life."

Now, Nick relaunches his masterclass every two years. The content is kept current and up-to-date which makes it an unending source for people who invest in the course. "I've probably invested twice as long working on it, making improvements by adding sections, and making changes to areas," he says.

He can track students' development and observe how they interact with the materials, which can help him ensure they get the right information to succeed.

"I can't think of any thing I dislike in the present", it's awesome," says Nick. "The value prop is phenomenal The price is incredible."

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Nick's advice for fellow creators

Nick has two recommendations for his fellow entrepreneurs:

Build an audience

Write online in a course

There's no need to complete all of them at the same time: "When it comes to making a course to write, even if you don't have a target audience, it's worth it to clear your ideas."

Nick declares the importance of writing content for courses to help him organize his ideas around an issue and help identify gaps in his knowledge.

For a company to grow, but creating content alone isn't enough. There must be an audience you can share it with.

"If you're hoping to make money, you need followers," Nick advises. "I believed that those who had large followings on social media and YouTube created content just for entertainment purposes. But I wasn't aware of the extent to which it can amplify your profession."

"I realized that how much I shared with others, the more my network expanded and I discovered incredible people who would invest in me, work with me to teach me or just become friends with me."

"Opportunities come from people, sharing, knowledge, and collaboration, and the internet is the place where this can be achieved."