What is a good Landing Page Conversion Rate?
Websites can become powerful sales engines that generate leads all day long all the time, whether you're asleep at home, taking a vacation or handling other non-sales tasks. One of the most important factors to get high outcomes from your site is to design strong landing pages that are high in conversion rates. What is a great conversion rate for a landing page? Read on for a short but detailed breakdown of the factors that impact how potential visitors arrive on your site and how you can encourage visitors to click the next option that can lead them to becoming an actual lead or customer!
Already know what you're looking to learn about? Jump to it here:
- Conversion rate formula
- Factors affecting conversion rates
- Tools for calculating the conversion rate
- Examples of optimal rate of conversion by industries
- How to improve conversions on the landing page
- How to generate more traffic to websites
- Other metrics that are important for your website's landing page
- Conclusion
The formula for conversion rates
Before diving into the specifics of what constitutes a great landing page conversion rate, you must know this formula to calculate this percentage.
(Number of visits / Number of conversions)*100 = Percentage of conversion (%)
The number of visitors might be something similar to:
- What number of views has the page had received
- The number of times specific elements on the web page has got
- What percentage of people came across an ad that was paid for
The real "conversion" can be anything you deem necessary to support your business's growth, like:
- Purchases of a new course
- Template downloads
- Formula fills out for more information
- Requests for a personal session with a coach
Important to note that conversion rates are always described in terms of percents. The goal is always to make this number as high as it is possible!
In the following sections, we'll walk through how you can boost the rate at which you convert visitors to your landing pages.
Main factors affecting conversion rates
Knowing how you can measure and impact conversion rates will assist you in determining a good conversion rate is for your site. Test these aspects to try and generate higher result.
Sources of traffic and referrals
The number of visitors to your website is the amount of people actually came onto the landing page. It's crucial to examine the statistics of unique users, rather than overall traffic as you may have had certain people come to your site multiple times over a certain time period. When you focus on the individual visitors, you'll be able to make a much more accurate calculation of your conversion ratio.
Sources are where you get website traffic from. Examples:
- Platforms for social media that lead to your website's landing page
- Organic keywords from search engine optimization (SEO) effort
- Other websites with your web site's name promoted, or hyperlinked on a page
Calls-to-action
A well-designed call-to-action (CTA) can help users get to your desired action once they've hit your page. CTAs are a way to get people to take action. CTA is usually a short call to action to get people to move on and it appears in the form of a link or button to your landing page. A few examples of effective CTA's are:
- Book a call
- Tell your story
- We'd love to hear from you!
- Join the conversation
- Learn what's next
- Register an account
Follow the link Below to learn about testing which CTA is most effective for your audience.
Website design
- Fonts, colours, as well as other styling decisions
- Use of media like images, audio and video
- Copywriting that entices your audience
- Speed at which pages load (make it as quick as you can! )
- Security of the website
- URL size, and credibility (best to keep short slugs whenever possible)
What is the best way to determine your website conversion rate
If you keep your website builder and marketplace or CRM apart from one another it will be necessary to rely on different tools and then analyze the conversion rate on your own. Google Analytics is a go-to software for a lot of marketers because it is a simple way to integrate into most websites and how precise the information is.
Examples of the ideal conversion rates for industry
Semrush is one example of a marketing tool that allows you to see the conversion rates of competitors. It's good to observe what your competitors are performing and what messaging they're using as it will be the most precise representation of a good website's conversion rates for the niche you're in.
| Industry/Niche | Average Rate | Median Rate |
| Real Estate | 7.8% | 2.4% |
| Software-as-a-Service | 9.5% | 3.0% |
| Family Support | 9.0% | 3.0% |
| Home Improvement | 7.2% | 3.8% |
| Legal | 14.5% | 5.4% |
| Fitness & Nutrition | 13.2% | 5.6% |
| Finance & Insurance | 15.8% | 6.2% |
6 ways to increase your online conversion rates
A/B test
A/B testing is an essential process to continuously optimize your landing page. The way to do this is selecting a small detail, for example, the colour of the CTA button, the headline or the position of the form fill area as well as creating different versions of the landing page with the element being changed. After that, test all the variations of the landing page over a period of 2-4 weeks, and determine which landing page has a better conversion rate. When you have finished the test period, go using the most efficient option.
When doing A/B testing It is important to only run one test at a given time and to keep a stable control page that isn't altered, and be aware of the results in the future for further understanding.
Calls-to-action that are diverse
Examples of alternatives in place of "creating accounts" include:
- Register here
- Join us today
- Click to sign up
- Login
- Get started
Reducing website load speed
Google has a free tool called PageSpeed Insights that can help you assess your speed of loading pages and pinpoint areas that could be improved.
Cart abandonment emails
A variety of online shopping platforms and software can help you identify when site visitors have loaded the product in their carts but did not finish the purchase. It's a low-hanging fruit to target these customers to convince customers to complete the transaction. The strategies to aid include:
- Promoting a discount on orders
- Informing them about the value of your offering
- Notifying customers that the item in their cart is out of stock or in the item is limited edition.
- Adding information to contact you should they experience technical difficulties
In the event that your prospect hasn't added their email to the cart yet it is possible to target them using website cookies.
Exit intent pop-ups
An effective method to boost conversion rates is to try to keep visitors on your page. Exit intent pop-ups can be a kind of site-wide advertising that is only visible when visitors are about to quit the site. On these advertisements, include exclusive offers including discounts, product tours and free sample versions of your content that you can download. Even if the lead doesn't end up converting into a paying customer, you can make use of their email address in a future nurture campaign.
Reducing the number of fields on forms
Having a contact form on your landing page is necessary for collecting contact information. But, asking your customer to provide too much information could discourage them from filling out the form (and consequently you'll miss any leads). Reducing the number of form fields to 11 from four can boost conversion rates by 120 percent.
How can you increase visitors to your website
As we mentioned earlier, your website traffic impacts your conversion rate. Even if you keep your conversion rate the same, increasing your website traffic will allow you to earn higher outcomes on the desired CTAs.
The best ways to boost your website's traffic are:
- Organic traffic is generated through SEO. Whitepapers, blogs, and glossaries can aid visitors in finding your website using search engines like Google, Bing, and Safari.
- Pay-per-click ads through search engines and social media platforms and redirect all paid traffic to your site. The conversion rate can be optimization to your paid advertisements also.
- Social media is a great way to increase organic traffic. Focus on those platforms where your users are looking for details.
- Make use of QR codes at live events to register sign-ups, create new accounts, or book meetings for possible leads.
Other important metrics for your landing page
| Metric | Description | Goal |
| Rate of bounce | Determines the percentage of people who are actually staying at your site after they click into it. If they aren't staying to visit your website, it's likely the content doesn't line up with the expectations they had from their site's source of referral or it's a page loading issue. | Reduce this as much as you can. |
| Time on the page | It measures how long users spend on your site. If they aren't staying long, it's likely you have content that does not appeal to your audience or is loading slow. | As high as you can. |
| Referral source | Determines the number of people who originate from diverse sources, such as Facebook or other sites. | Utilize this information to decide which channel to put more money to increase website traffic growth. |
| Mobile vs. desktop | Determines the proportion of users who visit your site on a computer, smartphone, or tablet. You can also see which sort of device users are on. | Utilize this for optimizing your site's appearance and load speed, based on popular device types. |
Conclusion
Creating landing pages that are optimized to get the most conversions can result in more ROI. Understanding what competitors are accomplishing in terms of conversion rates, as well as experimenting with the content on your site will help you achieve an effective conversion rate that is relevant and worthwhile for the industry you operate in. When you expand your business, don't forget to review regularly your website statistics, attract new web traffic and perform A/B testing to find which one is most beneficial for your target audience.