What Happened When Amy Lang Made $113,000 Helping parents teach sexual Health
Amy Lang assumed that as mother she'd be able to know precisely how to discuss the discussion she did in her relationship with son.
In her job as a freelance instructor of sexuality and parenting for 17 years she had a habit of talking about sexuality each day. She didn't know how stupid and uncomfortable she'd be when it came time to talk about sex with her son. "I was embarrassed to have "the conversation" with my son, and I'm a sexual educator," she says.
Wanting to know how to become a reliable resource for your child's needs, she set out to do more study. She turned to her education in applied behavior sciences and dove into learning more about the best ways to speak to children about sexual problems -- a conversation, she thinks, that's crucial, but often neglected. "We recognize that children must have physical, mental, as well as social health. But, we don't speak about sexual health as it is considered taboo" she declares. "We don't have enough information on healthy sexuality and the sexual growth of young children."
Based on her research findings, she was able expand her toolkit. She was also encouraged to keep helping parents and children in this field -- this time through online classes. The year 2017 was the time she launched the first of her courses, Birds and Bees Solution Center for Parents. After that, she launched a second course, Preschoolers: Private Parts and Playmates. "My belief is that knowledge can empower," explains Lang. "The more data you've accumulated and the greater your knowledge, the better in a position to be there for your children ."
The online courses she offers make up 50% of her revenue; since launching her first online course in the year 2017 the course has generated $113,000 in income. The best thing about it? It's that she relies on her email database and word-of-mouth for promoting these classes. "I don't need to think extremely hard," she laughs.
"I'm making money as I clean the kitchen."
While her success increased naturally, she became conscious about the actions she took. These are just a few examplesof her actions:
Skip ahead:
- She makes use of
- She constructs an email-list
- She utilizes social media for marketing tool , and not as a way to sell
- She develops a membership course
- She creates an extra course
- She creates content using trial and the
- She decides on her target audience's needs and wants.
She makes use of
Lang had been within her company for more than 10 years prior to the launch of the very first online class. Lang is passionate about teaching classes in person and performs live shows, online courses felt as an natural evolution in her career.
Alongside the opportunity to get to know the parents of children and those involved with children. she wanted everyone to have an opportunity to study at home. Discussing sexuality may be uncomfortable for some people, but the online courses provide students with the privacy they need to work.
The platform she chose for her course was a better choice than other learning platforms online. "It was the friendliest it was easy, appeared to be the most simple to operate, and was also one of the least expensive" she says.
She develops an electronic database
In the year that Lang was launching her online classes, Lang had built up an extensive email database. It is now averaging over 17,000 people.
Her method for the creation of the bulk of her email newsletters was easy. If she was teaching live she would provide the students an QR code that took them to the sign-up for newsletter page. She would also move an iPad across the room so that students were able to enter their email addresses in a manual manner. Her method was to ask for people's email addresses during the middle of her class, and when her students were captivated and eager to learn more.
While she's at it she's collecting email addresses through live events, and also through her website. The navigation bar on her website it has a button that says 'free tips. If users hit it the button, they'll be taken to a page that permits customers to input their email in exchange for the freebie Seven Tips to Have Amazing Birds and Bees Talks. The freebie is sent to users via mail. It is also an invitation to action to the school she oversees.
Although she has an extensive mailing list and regularly communicates with online classes, she reminds instructors of online courses that this wasn't an overnight event. "I've been doing this since 1997" she says. "That's 1,000 people per year. It's not something I'm used to. It's a lengthy process of creating a course that is successful even without having an immense base."
She makes use of social media to market and not for selling
Even though she's got a YouTube channel with close to 800 followers as well as an Instagram account with more than 4000 followers, a Facebook community with 10,000 membersand a Q&A-style podcast, she says that her email list is at the best level of conversion. In fact, she doesn't use social media for advertising her classes. She simply uses her email lists. "It's far more private receiving an email. It just is," explains Lang. "Social media is just to promote marketing, not sales within my personal universe ."
While Lang isn't dependent on social media for selling her courses, she does find that these channels can be useful for marketing. For ease of use for sharing the same information across multiple platforms. She posts the same content throughout the week on every site. The posts are also scheduled in advance. Each post includes an appeal to action. the author invites readers to sign up to her newsletter or have a one-on-one call with her with what she humorously names"a "Quickie Consult"to purchase an online course , or employ her as a teacher in the flesh.
While she does not have an existing community for her students to join but she has an underlying sense of community on her social media profiles, especially through a program she hosts which she refers to as "Help Another Parent. In this program, Lang will ask parents for help and asks for the community to give helpful advice. "I am a regular player and generally, folks do a great job with their advice," she says.
Lang suggests course creators tailor their content to social media in accordance with the preferences of their customers. Also, approaching marketing with the right mindset is essential.
"Believe that the data you're sharing will prove useful." MOELBOLumiZNEhVRSeTD
In addition to social media, along with her email lists her following has grown organically via word-of-mouth many people who attended to her sessions in person or taken online courses spread the news to other parents and teachers.
She develops a membership course
She serves two primary audience two primary audiences: parents of children that range from 5 to 12 years old as well as professionals that are mostly early childhood educators.
Her program designed for parents Birds & Bees Solution Center for Parents is available as an annual membership for $89 USD per year. It was uncertain until she finally settled on this price; she wanted it to be as straightforward as she could. "I would rather not think too much about it," she says. "I prefer to have simple and easy"yes" ."
Lang describes the class as the course to a "library" of materials, which includes video, handouts as well as audio recordings, specific webinars, and other sources along with weekly session dubbed 'Hump day half hours.' They include an hour of instruction and then individual coaching. "These sessions are my top activities since they're live, and I get to interact with my students," Lang says. Lang.
The course was designed in a format that resembles a library, because often, parents are faced with only one query. Instead of having endless amounts of information students must wade through in order to get that one inquiry answered, the library lets users choose and select what they need. "With the library, there is no need to worry about whether the material that is suitable for kids or research-based at all," adds Lang. "People say to me each day, "Thank youfor making the all-encompassing process much more simple' .'"
The content is regularly updated and added to the curriculum on a periodic basis. "I am able to support hundreds of parents, and they don't have to attend as such," she says. "It's only one of the advantages of having a site that offers membership ."
She develops an additional course
In addition to working with parents she also works with professionals mostly early childhood educators -to help in the prevention of sexual assault.
The other one, Preschoolers, private Parts as well as Playmates is specifically targeted at kids in this age bracket. The instructor will teach about sexual behavior that children engage in and what's acceptable and not, as well as ways to identify if children need help.
In addition, it provides companies with an economical option to employ her. "Some companies aren't able to bring me in," she says.
After students have completed her courses She doesn't offer the students anything. Her goal for 2023 is to make more effort in selling the 'Quickie Consult as well as a copy of her book, Sex Talks With Tweens and Teens How to talk and how to say it.
She develops content through trial and trial as well as
It took Lang a few months to perfect the materials she needed to develop her online course. This involved a lot of trial and error. When Lang recalls her experience in creating an online course , it's clear that the toughest element was coming up with the perfect length of the video, what documents to incorporate (and whether or not they really helped) in addition to what kind of information will resonate with her intended students.
As Lang considers her creation process her wish is that she'd conducted an audit in the beginning year of the creation process to see what was being watched and made adjustments in response to feedback. Though she's altered her contents in the past, she believes that the user feedback is crucial for helping you improve as an artist.
At first she would make videos that would run throughout her classes before she realized that that was excessively lengthy. She now makes her videos less lengthy and easier to comprehend since her viewers are working parents that do not have much spare time. "I would like to make something accessible and simple," she says.
The family she lives with doesn't help in the creation of new material. Instead, she is an avid reader who is always up to date with her studies and let parents' concerns inspire her to develop new material. She also has colleagues who she speaks with who help with the creation of ideas and offer support.
She's able to identify her audience's desires and desires
In the event of deciding to begin an online learning business , it is suggested that creators determine the reasons why they want to develop the course. The reason will allow the creators to define an exact goal that they can begin to achieve by taking small stages.
Lang insists on how important it is to understand the wants and needs of the audience. requires. "What you imagine they would like and want is not the thing they actually want or require," she explains.
To figure out the wants and needs of your potential client, Lang advises that creators ask their customers to take surveys and then utilize the responses to help guide the process of creating online courses. "Be determined and always keep your eyes on the prize. It's not about the creator of the course. It's all about you and your family," she says.
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