What does TCommerce can help Tongue-Tied school raise money to help charitable causes
Within Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS assists dentists in recognizing and treat lip and tongue relationship.
The journey, initiated by the birth of twins in 2014, led to the creation of Tongue-Tied Academy to be a place of learning dedicated to solving an issue that's widespread, but isn't popular.
In 2020, it has more than 1500 students registered and has also donated all the earnings to local and international charities.
It's how he came to with his online business for classes, as well as the ways TCommerce has helped him boost his growth.
Skip ahead:
- He found his niche
- He signed up using
- He has streamlined the checkout process using TCommerce.
- It was he who pushed cash through charities
- He came up with different versions of his class
- He created a simple user experience
- The definition of success for himself
He found his niche
His daughters were infants and he realized they were hooked to their tongues that were affecting the ability of nursing. After finding a dentist, it was possible to carry out an laser treatment on the tongue tie and allowed nurses to feed more effectively. "The dentist recommended that I be on the lookout for problems with tongue tie in children as it's more prevalent than people imagine; approximately one-fourth of children have at a minimum an issue" Baxter tells .
While he was at it, lots of individuals were contacting him to inquire about what his views were on the relation between lips and tongues. In search of more information dentists poured their time in every course and book on the topic, but found that there was not enough information. Once the procedure had been complete, he was able to perform this procedure with lasers. After providing assistance to patients, he was capable of answering mom's queries, Baxter decided to create blog posts about it. Many individuals contacted Baxter to ask for his opinion, which ultimately caused him to write and write his book, Tongue Tied, in 2018. "People have been reading the book however, they were curious to know more about the topic," Baxter says. Baxter.
The next stage was to develop an online academy on his own . In the year 2020, when the clinic was shut down due to an outbreak He had already written the over 200 pages of the course's script. Then, he hired the film crew for his flagship course, which ran for a total of 25 hours, even though the dental clinic was shut.
He signed up
Central to Tongue-Tied Academy's success is its connection with offering a seamless platform for the delivery of courses.
"What's positive about it is the ability to organize lessons into modular units." Baxter says.
With this application, he was able to impart his knowledge in bite-sized chunks and added quizzes to the final part of every module. Additionally, he adds chapters of his book to the application. "I find it beneficial to integrate different forms of material in the lesson instead of just video," he reveals.
He's an avid user of the feature that allows him to automatically generate certificates to his students. "I don't have to complete any work for my course in a day besides responding to the discussion questions since all of it is automated," The instructor says.
He simplified the checkout process through TCommerce
The switch to TCommerce following the switch from Stripe was instrumental in optimizing checkout experiences for students at Tongue-Tied Academy. Baxter believes that TCommerce's use is causing a decrease in revenues. But, after the move away from Stripe integration, the process of checkout has become more effective, according to Baxter.
The company supports a range of payment options, including Apple Pay and Google Pay, Baxter says that TCommerce makes transactions smooth manner that provides access as well as convenience to all customers.
"You have the option of selecting a button, and then utilize your ID's facial to make a payment for the course" says Baxter. "It's an a lot simpler alternative to putting all of information into a form of an ."
"I have no idea about this process since it's that simple," he says. " Payments handles everything and the money just will be deposited in the account of the bank ."
Baxter is planning to launch an updated version of his most popular course later this year. Baxter is planning to make use of order bump features that allows users to buy additional courses for a lower price, without slowing down the checkout procedure.
He drove impact through the support of charitable causes.
After the money is deposited into the account at the bank and the banker who deposited it will contribute 100 percent of his income to charities.
By assisting clean-water projects in Africa and Asia in support of rehabilitation initiatives, as well as to end the exploitation of human beings. Baxter's commitment to the welfare of communities is a great illustration of the Academy's main objective of providing aid to the social. "I don't need anything additional," he says. "We have a home. We own a car and are a good family ."
"If I'm able to help a child that is unable to take a feed or who suffers from colic and experiencing difficulties this is an amazing thing," he continues.
He has launched various variations of his class
Recognizing diverse needs within the community, Baxter launched a condensed version of his course that is designed specifically for professionals such as speech therapists and lactation specialists. The LITE Version course, priced at $495, provides an extensive, yet comprehensive examination of the subject that meets the requirements of a wider number of students.
Every class will be updated regularly so students can join at any time they wish. "Teaching the class on the internet makes it easy as it is accessible," he says.
Plus, the courses offer American Dental Association-approved continuing education credits. "We have been approved as a CE provider. That means you are able use the credits toward your dental license," Baxter explains.
The most expensive course is $2600, the course's content coupled with CE certification enables students to understand the value.
He has created a straightforward customer experience
In spite of his successes, Baxter says that he isn't a professional marketer.
The usual customer experience starts after reading the book. When they are ready to know further, the book guides users on to Tongue-Tied Academy.
If he is speaking at an event or conference, the majority of people attending are more likely to join his mailing list. When people join his mailing list, they receive an email from MailChimp which directs them to his website.
He defined success as the of the individual.
Baxter defines success as the ability to grow his expertise. "It's not me alone that is doing the exact process," Baxter says.
"We are home to 1500 people who have taken our training. If every one of them visits more than one person per day, that's far more than I can ever manage by myself. ."
Furthermore what defines success for him is educating health professionals, assisting parents and making sure many patients are treated, at the same time using the money to support charities across the globe.
If you are developing an online course it is suggested that creators search for their areas of interest. "It can be anything," he says. "And whatever you want to accomplish it is possible to create a course with it ."
"Just Do it!" Baxter encourages. "I'm not an online class person. I'm a dentist. The product is something that I've put on the market and, previously we've enjoyed the privilege of being among the top 10 programs in ."
Before establishing Tongue-Tied Academy, he created two of his own courses that cost $99 each and containing around 10 students. "I learned a lot from this lessons learned," he says. I was able access higher quality videos and also create an exemplary program via Tongue-Tied Academy ."
"You might fail on several occasions," he adds, "but this is one aspect of the process of learning. You can't become a fool if you do not learn from the lessons you learned through the experiences. ."
The HTML0 Tongue-Tied Academy continues to grow, driven by an unwavering dedication to the education of students as well as helping other students. Their history of selfless dedication and empowering provides a uplifting source for future teachers as well as innovators.
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