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What can you sell as benefits instead of Features and Boost Sales

Sep 8, 2022

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Features vs. benefits - that's an everyday term in business and especially in relation to sales. But what does this really mean? How do you plan to differentiate the difference between benefits and features?

For example, scalability. If your product has the potential to stay relevant and useful when your company expands does that make it a profit or a feature?

The line between benefits and features is frequently unclear, however coming to understand the differences between the benefits and the features is crucial for selling.

If you are able to describe all of these points for your potential clients then you'll have an more success in proving your company's worth.

In this blog article We'll look at how you can promote benefits rather than the features. We'll also define each of these terms, and talk about the best way to describe the advantages and benefits of your service to prospective customers. So, let's get rollin'.

Benefits and Features, Definitions

It's difficult to get into the ins and outs of it without some basic definitions. So to start off, let's define what is the benefits and what features.

What's the definition of a feature?

Let's break out of the traditional alphabetical order and start off with features. In terms of business it is what it sounds like. Features are fundamental functions of a product or service, which help define what it is, what it is, and what its function.

Let's say, for instance, we want to take . The main characteristic of is that it gives entrepreneurs and small companies with the tools they need to make money from their WordPress sites.

What is a benefit?

A advantageis how a product's or service's features actually make a difference to the life of a user in some way.

So, What Does it Mean to Sell Benefits Not Features?

Consider the product or service that you've used. Better yet, think about your own business online.

You could probably explain your company's features quite easily. What do you offer and how does it accomplish it?

Benefits are a bit harder to define. Before you are able to describe advantages to your clients, there are two things that you should first know:

  1. The product itself
  2. The buyer's goals and challenges

Obviously, understanding your business is vital to being capable of explaining it. In addition, you have be aware of what your customer is searching for as well as the issues they are facing.

This is in part because each buyer is different What one individual could find to be beneficial may not necessarily beneficial to another potential buyer. Some things you'd consider benefits could be completely irrelevant to someone else.

The main difference between benefits and features: The benefits are applicable to all potential buyers. The benefits, however, may differ from one person to the next.

In particular, it can be utilized in a myriad of ways. The creators of our software do things such as:

  • High-quality Paywall content
  • Create varied membership levels
  • Create "buffet" style membership sites
  • Give their customers coupons with customizable options
  • So on and so forth.

And all these use cases offer different benefits. As an example...

  • Paywalling gives creators confidence knowing that their work is safe from the unintentional eyes of others.
  • Having a built-in LMS allows for a remarkably simple process for building out courses.
  • Different membership levels permit the creator to attract new members by offering some content at no cost.
  • Content dripping keeps customers coming back for more and ensures that content is always fresh.

As you can see, to sell features, you need to know the service or product. For selling benefits, you need to be aware of the buyer who is buying it.

Selling Benefits instead of Features

So, the bottom line is that benefits are more dependent on the customer rather than the item or service itself. It's all about what the user's experience will improve after making the purchase and not the specific things that the product can do.

Do these things? For sure! The trick lies involved in the spinning of the information.

If you focus your talking points on the benefits relevant to an individual, you'll find they're much more likely to become interested.

Here are some tips you can follow when trying to sell a product based on its benefits.

Understand Your Customers

I can't overstate the importance of this one. In order to make a successful sales pitch, you have know what aspects your customer is interested in.

If you're not able to understand your customers (and many people don't believe they're understood by businesses they buy from) If you don't, you're in trouble.

Do Your Research

Find out data that will help you understand what drives your customers to click. That "gathering" could take on all kinds of forms - everything from surveys to interviews and listeners to social.

It is important to start your sights on figuring out what it is the customers would like. Learn their hopes, dreams as well as their thoughts and plans.

When you've figured out your customer and the things they're searching for, you're in good shape to pitch your products or services to your customers. Personalize it. Otherwise, it might come off as generic in nature, boring, or unrelated for their situation.

Focus on Pain Places

In describing the benefits of your company, you'll find it's simpler when you think of your customers problems. This way, you'll be able to present the advantages of your business that addresses and eliminates those issues.

Don't Overdo It!

Say you want to create an Facebook ad to promote your online class. There's about 1,200 x 1,200 pixels of advertising space that can catch your customer. It's not much real estate to work with, so you need to make sure you are strategic.

Take note of which benefits are the most important to the person you wish to attract. You can then narrow down these two or more areas.

If you provide more than you need in a single pitch, it can come off as inauthentic and even confusing.

If you take ten minutes discussing two advantages, you can go into pretty great detail. However, if you're spending the same time explaining the two ways your business can tackle two key issues...

Like I said, quality over quantity. Make sure you are precise, focused and specific. Your clients are more likely to thank you for it through a purchase.

Case Study: TheGuitarLesson.com

Imagine you're Tom Fontana, the owner, proprietor, and guitarist-extraordinaire of TheGuitarLesson.com, a -based online business.

Tom's site has over 300 videos, which are available at a variety of membership levels from the free level to the paid. It makes great use of the paywall to protect tons of high-quality video and educational content.

In other words, if you were Tom What would it mean to sell the advantages of TheGuitarLesson.com instead of the services it offers? What are the benefits his company offer which are worthy of marketing?

Well, the site's main characteristic is quite clear. The site offers videos online for guitar lessons for those who sign up.

For some students, the advantageof online guitar classes could include accessibility. For example, this benefit might appeal to people living in remote areas or handicapped.

Accessibility would also be a benefit to a customer who does not have time to travel and take private lessons. It is possible to get guitar lessons at any time and from any location could be an enormous advantage for customers having difficulty focusing their schedules.

Another advantageof the online lessons for music may be the privacy. For those who aren't keen on sharing their off-key attempts at chords with the other students in the class, the privacy of online lessons would present an important gain.

Use a cheat sheet

Finding the best benefits of features can be a little complicated until you're able to get hang of it. However, if you're trying to clear up any kind confusion regarding marketing There's an old-fashioned answer - the classic fashioned cheat sheet.

I wrote mine out for looks, but you can draw a cheat sheet equally well. Simply create an "feature" column and then an "benefits of the feature" column, and take off your thinking cap.

You'll be amazed at how quickly you'll be able to come up with the benefits of your site's functions are explained in this manner.

Use Artificial Intelligence

If you're looking to take the easy route (and why wouldn't you? ), you can leave the hard work to the machines.

The first template is literally called Feature to Benefit.

For Jasper's Feature to Benefit tool, simply enter a short description of the product you are selling and select a tone of voice.

Select "Generate AI Content", and then Jasper gives you the benefits that are that are related to your service. It's almost like too good to be true, right?

In the image below, I've included a quick description of this very blog post. And, well, see for yourself:

When it comes to long-form media, the jury's still out regarding Jasper. However, its output will require editing.

But for short form this is an amazing (and quite inexpensive) source, especially the Benefits for Feature tool. Click the button below for pricing info.

Conclusion

Beginning an online company can be an exciting and thrilling endeavor. But it can be tough to set yourself apart from other businesses.

But you've got this! Make sure to focus your marketing message to the ways your company will improve the lives of people instead of the things your company does.

If you do this, you'll get ahead of the crowd in no time.

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