What can you do to increase your Customer Lifetime Value Using Jetpack CRM?

According to the saying, you make a sale to make a sale to buyers, rather than gaining an existing customer in order to complete the sale. The value of one purchase isn't that great when you consider the overall value of things. What is important is your customer's life-time value (CLV). Utilizing Jetpack CRM you can utilize a variety of tools to boost the CLV average for your customers.

Remember, it's also much simpler to market to your existing customers rather than seeking out new ones. Customers you already have are familiar with you. If they're satisfied with their latest experience, they'll be more open to new offers and inclined to purchase againin the event that you're engaging with them with a way that benefits and appreciates them.

A CRM that is effective and seamlessly integrates into the operations you already use can make this happen.

Discover: What is a CRM?

Jetpack CRM is an ideal choice as it was specifically designed specifically for WordPress and is designed to keep stores in mind. It's run by the same firm that runs .

This article can assist you to make a plan to increase the life of your customer benefits by with the help of Jetpack CRM.

What is the value of a lifetime of customers? And why should it matter?

Which one would you like to see your business achieve:

A $150 sale, but you never hear from the client again, or create a sale for $30, and then 10 sales for the same person within the next two years that adds up almost to $300?

It's evident that you're taking the $300.

And yet, so many firms that are in the eCommerce industry spend the bulk of their marketing efforts trying to get new customers, but they don't pay any attention to their existing customers. They fail to gather or keep track of information regarding new customers, as well as miss out on opportunities to create repeat business from them.

Understanding and identifying your customers' lifetime value can provide the opportunity to increase stability and profit to your business. It also helps you quantify the amount you need to allocate to marketing.

If, for instance, your lifetime value for a customer is $600, you can justify spending $100 on marketing to acquire a new client.

If you're not certain of the CLV, it's hard to judge if you're using your budget to market effectively.

What is the value of the customer's life? Jetpack CRM helps you to do this through making it possible to keep track of every customer's spending throughout the course of their time through your online store as well as displaying all of details about your customers at one place.

Understand and respond to customer behavior

Through Jetpack CRM, you can track all customers' transactions.

The activity log feature keeps the track of important information regarding each contact, such as invoices, quotes, changes to their status , and other things. And now, with its free integration with, you can monitor every aspect of your account through your dashboard.

If you are aware of the activities of your clients and how they're doing it, you can design smarter and more customized successful marketing campaigns. You can also engage them to increase participation levels.

Perhaps your service team might be able to find unique ways to get a customer who is unhappy that has a good trust relationship with you. Even though it will take more time and effort than normal, maintaining the trust you've established to be valuable can be worth the effort.

There are no limits to the things you can do! But the most important aspect is that Jetpack CRM makes this type of data available and puts it at your fingertips to help you make better decisions based on the behavior of your customers. It will lead to the growth of revenue as well as customer lifetime value.

Make customer segments that you can focus on your advertising

There are many different customer segments that you can create with Jetpack CRM. For instance, you can segment customers that have one or more of these attributes:

• Purchased during the last three months
• Haven't purchased anything within the last six months.
• I bought a certain item
• Convert to email
• lives within the zip code or state
• More than $150 was spent on at least one purchase
• Make use of coupon codes

There's no limit to this. What do you need to accomplish to improve your customer lifetime value with one section of all customers that utilized more than one coupon code? It's possible to offer clients a discount based on coupons, as well as send a distinct advertising message to all other customers who aren't as enticed by the discount. It allows you to reach out in a way that's motivating only them, rather than offering discounts to everyone.

How do you think you can use a section of clients who didn't purchase during the last one year? You can create an incentive for returning customers and provide customers additional incentives to make them come back. Based on the outcomes of your campaign you'll be aware of the best way to draw back customers that have abandoned and to increase their lifetime worth.

The sporting goods company may be able to keep their email engagement in the high range and keep unsubscribes to a minimum through more targeted emails. For this scenario instead of making announcements about their new equipment to everyone, it's possible to mail an announcement to those who have bought baseball equipment previously. But that doesn't mean all others aren't affected -it is possible to design an email which is just based on the prior purchases as well!

All of this and much more can be accomplished with a robust CRM program such as Jetpack that is integrated into .

A higher return on investment through automation and email marketing

A second way to improve the value of a customer's life span is to use the use of email. This has been discussed to some extent, but take a look at some of the revenue generated by emails and ROI statistics:

• Customers spend 138% more when emails marketing is incorporated into the contact points that companies employ to communicate with customers.
• The ROI of email was discovered to be 4 times greater than direct mail.
• Open rates for cart abandonment emails are over 40%.
• Personalization of emails generates 6 times as much money as generic email.

There's a lot more -and yet, it will give you an idea of just how efficient and efficient marketing emails and automated email are.

Make use of these techniques along with the data regarding your clients that you've collected through Jetpack CRM to improve the lifetime value of customers. Engage more effectively with new and existing customers through:

• Cart emails that have been deleted
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email communications
• Post-purchase automatic email similar to reviews requests
• Automation of nurturing campaigns

There is no doubt that the vast majority of email messages can be automatized. This can be a double benefit for you as you'll be increasing your customer lifetime value without the need to constantly work.

However, not everything requires automation. Segmented marketing is a great illustration. They are based on information you have about your customers. They could also depend on the current events in all over the world, or in one particular region, country or state like a new product launch and holidays, in addition to various other elements.

When you use Jetpack CRM you'll have all of the data about customers you need to be able to utilize emails to its fullest as well as your customer's average time value will grow.

Reduce friction and increase collaboration between marketing and sales

If you didn't know about it -- Jetpack CRM has now been integrated straight into your dashboard at free of cost. You can use it for cost-free!

This means that your marketing and sales staff are now able to access identical data. Therefore, whether you're making advertising campaigns, or your sales people are communicating to specific customers, everybody is able to see the past of sales, contacts with customers, previous communications along with other details.

You'll be able send out estimates and invoices, check each customer's social media profiles and tag accounts according to sales calls, and so on. Explore more functions of Jetpack CRM.

It helps marketing and sales teams to collaborate better. If your sales team is responsible for communicating with a certain segment such as, say, the marketing team that has the right information to create effective marketing as well as materials for your sales staff to make use of.

This ensures everyone is on the same team. Your internal systems will perform more efficiently, and your customers will be provided with appropriate, targeted and personalized communication and marketing.

This results in happier customers, who remain than loyal, and they spend more.

Set up and install Jetpack CRM at no cost today Get started using data and collecting it to increase your customers' life-time value.

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