What can Webinars be used for? Marketing

Webinars have been a popular tool for creators to connect with their audiences show their knowledge, demonstrate expertise as well as drive business outcomes. In this guide, we'll look at the different ways you can use webinars effectively for marketing and how to organize and develop your plan for a webinar to meet your objectives as a digital creator.

Skip ahead:

•         The best five methods of using webinars to advertising your digital product
•         How do you create a webinar marketing strategy
• It's webinar day What do we do now?

The best five methods to utilize webinars in marketing your digital product

There are five methods to incorporate webinar marketing in your digital product sales and marketing strategy.

Presell your digital product

Preselling can be a fantastic way to validate your idea for a digital product, to ensure that there is enough enthusiasm and interest before launching it. Also, it's a great opportunity to gather real-time feedback from your potential customers and refine your product offer prior to launching it.

The most important thing to do when preselling with the webinar is to pick an area that is related to the content of the digital product. That way, you can stimulate your audience's interest and draw their attention and make them more likely to buy your item. For example, let's say that you're selling a program on how to become an influential social media person. If that's the case, your webinar topic can include: how to identify an audience as a social media influencer.

The webinar should be concise, straightforward and informative. But end it with a conclusion that stimulates attendees' interest for your product. As an example, you might say:

      Selecting a topic is just the first step to becoming an effective social media influencer. Also, you must know how to negotiate brand agreements and produce content regularly. My upcoming digital product will help you with all of that.  

Make a funnel for a webinar to help with webinars.

Speaking on why webinar funnels can be effective, Kyshira noted that webinars automate the sales process while delivering personalized trust. In their words, "Using the eWebinar app resulted in nearly $15,000 in revenue within one week. It didn't require any sales calls to achieve that. all I required was to watch the webinar, apply to be enrolled. ."

For a highly effective webinar funnel, you require a compelling landing page, an automated sales process, and enticing webinar content.

• Landing page: The webinar landing page captures your unique marketing point, and also sets the expectations of content, length, and what happens during and after the webinar. It should also have an easy-to-follow button that encourages participants to sign-up.
• Automated sales sequence: The sales sequence engages people who attended the webinar, prompting them to purchase your digital product. Most creators set up an email drip program to keep track of those who have signed up for the webinar, sharing valuable, persuasive content that convinces them to buy the product.
• Engaging webinar content: Design material that addresses the viewers' needs and provides the value. Ensure you use a reliable webinar platform such as to design and organize your webcast.

Upsell clients

Utilize a webinar for an upsell product for your clients. The tripwire item is provided at a giveaway price in order to encourage customers to buy the item for their first purchase.

Once this happens it's possible to encourage your customers to purchase a greater-priced digital product in the future. This is because it's much easier to persuade existing customers to purchase a costly purchase than it is to find new customers from scratch since they already recognize and trust your brand.

As an example, suppose you're looking to market high-end coaching services. You can host a webinar with a coaching theme with a discount cost. Send an email to those who took part in the webinar few days later to pitch your premium coaching offering.

Make your bundles more attractive

Include webinars in addition to other products included in bundles of your products to provide more value to clients and encourage purchases. Three ways you can achieve this feat:

• Develop a unique webinar series: Instead of presenting a single webinar, consider creating the series of unique webinars that explore the subjects covered by the bundled products. It provides value for your the customers as well as entices customers to stay connected with your brand over an extended period.
• Limit-time access: Give limited-time access to certain webinars as part of your bundle to create a sense of urgency and exclusiveness. This can incentivize your target viewers to take a buying decision faster, in the knowledge that they'll gain access to a wealth of live content in a short time.
• Collaborate with experts: Partner with experts from the industry or influential people to host special webinars that can only be accessed as part of the bundled offering. Gaining insights and expertise of respected personalities can greatly enhance the appeal for the offer.

Build niche authority and build brand awareness

Successful creators start building an audience way before they actually need it. They offer value, provide educational content and much more to create a strong relationship and confidence with their followers. That way, whenever they release a digital-only product, they already have a loyal customer base willing and ready to buy from them instead of struggling to establish an audience the ground up.

It's possible to do this with webinars. It's not only a marketing or sales tool; it's very, very effective for building the brand's reputation too. If you're only beginning your journey you might consider working with industry authorities or bigger producers in your area to get your message out to a wider audience. Repurpose the content from your webinar to blogs, infographics, and social media snippets and post them on different platforms to keep in touch with the people you want to reach.

How to create a webinar marketing strategy

You need a webinar marketing strategy to create and host incredible webinars to promote your digital products. Imagine your plan as a compass, or map, stirring you to follow the correct direction for achieving your objectives.

These are the 5 most crucial steps to developing a successful webinar marketing strategy:

One goal to set

An organized goal will streamline your plan so that nothing goes out of scope. We've already talked about how webinars can be used in a variety of marketing situations, ranging including preselling, upselling and brand building. It's easy to become distracted and drift off course in the absence of one specific goal.

The goal of your webinar should be SMART, specific, tangible, achievable realistic, time-bound. For example, don't say"I'd like to announce my course. Instead, you can say that I would like to hold a webinar with 100 participants and have at minimum 70% of them to join my waitlist. The latter is well-defined and is easier to monitor.

When you have set your goal, the next step is breaking it into objectives. Imagine these as smaller goals that add up to the big picture. In the context of our previous examples, your goals might be:

• We need 400 people to sign up for the webinar
• Have at minimum 200 people attending
• Achieve a 50% email open rate

Research your audience

The research on your audience will help you identify the challenges your market is facing and preferences. You'll use this information to adapt your webinar's contents and layout to suit what the viewers expect from you.

In the case of example, if you discover that people prefer pre-recorded webinars to live streams It will be clear that you need to alter the strategy of your business to include recorded presentation or session.

The most effective way to gain knowledge about your target audience? Have them ask. The truth is your customer base is always eager to let you know what their tastes and needs are in order to help you create helpful digital products to them.

Use simple social postings to collect feedback about your audience's current struggles and the topics they'd like to know about. Here's an example by Kirsti Lang, the host of the The Anonymous Marketer Podcast.

Embed: https://www.linkedin.com/posts/kirsti-lang_b2b-marketers-i-have-2-questions-for-ya-activity-7161692553694593024-Sinu?utm_source=share&utm_medium=member_ios

Do you feel shy? These are less obvious ways to learn more about your target audience:

• Make use of the tools for listening to social media like Mention as well as Syften to track what your targeted audience discusses online
• Check out what other creators in your niche have to say on their social networks. This is a way to be inspired, not copy in a blatant way.
• Join niche communities and groups Join niche communities and groups on Slack, Reddit, and Facebook for interaction with your audience at any time. If, for instance, you're a creator for your family, you can sign up to The Modern Parenting Hub on Facebook.

Create your own website's content

At this point you'll know in a broad sense what your webinar will be all about. It's now time to make this plan into a well-organized topic that provides relevant content to your people while meeting your objectives.

In the beginning, you require a outline of your content. This basically is a listing of what your webinar will include in the proper order. For example, if your topic is how to identify a niche for an aspiring creator, the outline may appear as follows:

• What is a niche?
• Why is niching down important for creators?
• Step 1 to select a niche
• Step 2 for choosing an area of interest
• Creator examples
• Promotion of the product
• Wrapping up

Next, write out the details for each item on your outline. Be aware of these tips while you work:

• Small bite-sized content is the best Make sure your content is concise, easy to read, clear and concise. Make sure that your webinar doesn't go on for too long in order for people to become bored.
• Keep things interactive: A webinar can be a one-way street, but it doesn't have to be. Utilize polls, quizzes as well as live chat and Q&A sessions to involve your audience, and help make your presentation more dynamic.
• Set expectations early: Don't beat around the topic. Make clear what attendees are going to learn from your webinar, and ensure that your presentation delivers as promised.

Select your preferred hosting platform

Your host platform is where the content of your webinar is stored. It's a big decision because this is the only method your target audience can connect to and take part during your webinar. If the platform is buggy or difficult to navigate, it will ruin the viewers' experience and make a dent in the marketing effort.

The best webinar software boils down to three things that are: features, pricing and usability.

• Pricing: Be sure the webcasting platform provides the most value for your budget. Certain platforms have price tiers based on characteristics and the number of participants, while others may charge a flat rate.

Take into account the potential for additional costs, such as charges for over-attendee limit or accessing features that are more advanced. Beware of websites that attempt to lock users into costly long-term agreements early.

• Features: Make sure that the platform supports the essential features needed for organizing and hosting an effective webinar. Look for features such as the ability to host interactive webinars, connect with other marketing tools, and offer analytics that can track the performance of your webinars.

Also consider scalability. You need a platform that will be able to handle the growing number of webinar attendees when your company expandswithout the need for costly updates.

• Experience for users: A friendly interface and intuitive tools can make a significant difference in the way you create and manage your webinars. You should ensure that the platform you choose for your webinar is simple to setup and doesn't require any technological skills.

  What are the benefits of hosting webinars?

is the easiest method to design and conduct webinars to promote your digital products.

Market your webinar

The hard work of planning a webinar, however, it's not over. You also need to market it to attract the right people and reach your goals whether it's to build brand awareness or as an opportunity to generate leads for your upcoming course.

In the realm of marketing, there's no universally-fit-all method. Try various strategies and channels using your own resources to see which one works most effectively. Check out the tips below when you're a sole marketer who has a limited budget

• Posts on social media that promote the upcoming webinar with your followers
• Collaborate with bigger makers in your field to make your content accessible to a wider public
• Post about your webinar in niche Slack groups to reach potential attendees
• Advertise in the larger creators' newsletters to drive the registration for webinars through the use of email marketing
• Offer promotional emails to subscribers to your list of email subscribers

It's webinar D-day: So what do we do?

Your hard work has paid off. Tons of people registered for your webinar and are excited to learn from the experts you have taught them. Here are a few suggestions to ensure you meet their expectations and deliver the most effective training experience.

Do a first test run to make sure your equipment and tech work perfectly. It's always a good idea be prepared with backup internet in case the primary provider you use for internet starts acting up.

After that, you should place the notes where you can easily be able to see the notes. That way, you're not looking for the next item on your agenda when the webinar is in progress.

Finally, relax. Hosting a webinar may be nerve-wracking, especially in the case of your first attempt. But the only method to get over this fear is to view the event as an opportunity to learn.

Approach a webinar like you're engaging in a conversation with your friend during lunch. The audience you're speaking to isn't a juror, and they know there's no way to be flawless. Focus on delivering value, and don't obsess over anything else. This is what you've got!