Virtual account of the event. What should be included in an event report post-event

But there's a specific aspect that marketing professionals should think about at the outset -- yet often forget of till later after the event: the report that follows.

Today's world of data-driven decisions marketers need to be able justify every choice they make as well as every penny they invest. The process of putting on a virtual event costs a lot of money, and preparing an effective post-event review can help you prove the return of investments (ROI) of your event. This report can provide your with the data that you require to create an even bigger sum and also better speakers and increase participation at your next event.

In this article there are the necessary information that you'll require to write your perfect report after the occasion. Make sure to look ahead to ensure you're recording each metric that you'll need in the lead-up to, during and afterwards.

In this article

1.       What's a summary of a post-event?
2.       Why measuring the efficacy of your event is important
3.       What do I need to put in my reports after the event?
4.       OK, but how long should my report on events be?
5.       What type of images or photos do you think an event report needs to include?
6.       What is the best method to standardize your reporting following an event?
7.       Reporting for future events
8.       Checklist of memorable events summaries in four steps
9.       Be ready for your next party

What's a post-event review?

The post-event summaries (also called the event reports) could be an item inside your business that serves to inform stakeholders with information on how your event ran. The report will include your initial goals along with any other measures to prove the viability of the event. These metrics can aid in showing the value of your event, can be used to determine the necessary expenses for future events and be used to help advertise future events.

This is the reason why measuring the success of an event is vital

"Events demand energy, funds along with time and resource," Jasmine Jenkins, Director of Marketing and Sales at the Senior Customer Crossbeam, says.

"It's crucial to research the potential ROI from your events. What deals generated by this event? What was the amount of revenue your influence affect through the start and the duration of the show? How many leads did we get? Event marketers can become caught with the minute details of the events they are running, but it is important to keep on our toes as this is our "why.'" Jasmine Jenkins, Senior Customer Marketing Manager at Crossbeam

Every team has different objectives for their events. Some teams are looking to earn a income from the occasions they hold, whereas other will simply want to generate leads, educate the existing clients, or boost brand awareness. However, following the outcomes that align with your specific goals will help you to determine how efficient your event was as well as provide information you require to run even better events in the near future.

What is my report after the event? Should my report after the event be?

Your report after your event must be brief, yet contain all the necessary information for stakeholders to understand your event's success and performance.

Executive Summary

The executive summary must summarize all the other information in the report that follows your event in less than one page. Because it draws on the details that are included in the remainder of the report, it's likely want to write it last -- but it's best to place it at the start of your report.

Your executive summary report should include:

• Your event's objectives and key performance indicators (KPIs)
• An overview of the event's cost
• Any important insights garnered by the organization of the conference
• Recommendations for future events

Objectives of the contest

In this part it is where you will share your objectives and targets you've decided to achieve for your event. It is important to ensure your objectives are as specific in terms of time, duration and quantify as you can. For instance Instead of saying you'd like to "Generate leads" make it clear that the goal is "Generate 200 leads that have the right qualifications" for instance "Have 10 percent of attendees to sign up for demos in the first month after the conference."

This will give stakeholders insight into the reasons you choose certain KPIs to measure the efficacy of your strategy.

Within this subsection, include:

• What are your goals today?
• The KPIs that are utilized to measure the progress made towards each goal
• Your target audience

Summary of event

In this section it is essential to inform participants of with all relevant information regarding your event -- starting with the location where it was held and the amount of sponsors who took part. If you'd like to provide readers with even greater information, consider including an agenda or schedule , and include it as an appendix.

In this section, you can include:

• The name of the event
• Event date(s)
• Event length
• Event location
• The amount of sessions
• Number of speakers
• The total number of sponsors

Participant data

In this section, you could comprise:

• Your target demographic
• Number of registered and attending participants
• A study of the registrations of the customers based on the industry department, country and country or persona of the customer
• How many participants participated in the training sessions?
• Engaging the public
• Satisfaction of attendees and Net Promor Score (NPS) after the event

Metrics

The metrics you choose to highlight in your post-event report are directly connected to your goals for the event and KPIs. The report can be formatted to highlight your objectives and goals that can be correlated with the event's results.

Based on the goals you have There are several indicators you might be looking to measure, include:

• Registrations for events in the number
• The number of people who attend
• Speaker's number
• Sponsorship number
• Quantity of posts and engagements that occurred prior to, afterwards the event
• Analytics from the landing page you use for your event (visits as well as actions)
• Total reach of your event's social media , as well as email marketing strategies
• New followers are added to social media
• The number of leads that are generated
• The number of activities targeted by registrants and attendees (such demonstrations, sales calls made or purchases completed)
• The most popular sessions
• Less popular sessions
• Attendee engagement through polls, surveys, as well as chat boxes
• Attendees' NPS or satisfaction levels
• The NPS of the sponsor or levels of satisfaction

When it comes to specific measures, it is necessary to track numbers long enough so that you can observe the exact results.

"One factor that can assist is not looking at figures right after an occasion," adds Charlie Riley, VP of Marketing at Send Technology. He adds

Budget

This section will be able analyze the main elements of your budget, as well as the total amount that each part of the event is going to price - from speaker' fees to how much you paid for your event's technology, marketing and gear.

In this area, you'll also want to describe why the occasion was over or under budget , and the reasons for that.

Conclusion and suggestions

At the end of the day, it's essential to write down your report of the event. You should also examine what you did well as well as areas where you can make improvements.

This section might contain:

• Feedback and suggestions are sought from the attendees or speakers and members of the team.
• Retrospectives on speakers and topics who were most well-known
• Recommendations for future events

Formatting

If you are formatting your report after an event Start with a cover page. Then, you can include the previous sections chronologically. Be sure your report is simple and clear as well as that the stakeholders are capable of easily perusing your summary of the event's post-event for the most important information.

"I strive to always make it easy for people to understand the information through bullet details" adds Milo Cruz, Chief Marketing Officer for the Freelance Writing Jobs. "This allows me to strategically summarize each event, while making sure that the most important information is precisely and clearly presented in the document."

Discussion of your findings

If you've stated clearly your goals as well as the KPIs within your post-event review, your results should speak for themselves. In the words of Jasmine this isn't enough just to sit there. You must find ways to showcase your results from your event outside of the standard report after the event.

"People want to know, soon after the event concluded, what you achieved by analyzing attendance participation, attendance, and interaction, and communicating that information is essential," she says. She suggests sharing these preliminary results shortly after the event using whatever communication tool is most popular at your business, including Slack and emails, or perhaps an All-Hands conference.

Then, even after you've published your event's after-event report , keep noting any achievements related to the event. If you have a Slack channel, which is constantly updated with winning deals and deals, make sure you highlight the ones that have been affected by your event. Make sure to update your business with the results within a few months after your event (since numerous metrics, such as the effect on revenues, don't give your the complete results of your celebration until two weeks after the celebration).

"I believe that you should be sharing the results only a once-in-a-lifetime thing," Jasmine says. "You have to be constantly sharing your successes, both small and big for up to 90 days following the occasion. If you are working from home, there's always a great deal of excitement. However, when you're able to celebrate the various achievements over the course of a specific time in your group and colleagues, it helps keep the excitement in the air and keeps this event fresh in your mind."

Okay, then what of my report on my event be?

The length of your report after your event report should generally be based on your event's type, dimension, size, as well as the effort that goes into putting it together. But, Marc Bishop, Director of Business Growth at Digital Web Solutions recommends keeping your report between two to 10 pages.

"A best practice is to try and get that the document be long enough to include all essential details of the incident however, not to be so long it becomes overwhelming or difficult to go through" Marc says. "It's an issue of finding the right equilibrium."

What kinds of images that should be included in an event's report?

Although it's not a have to incorporate images or images within your report on the event, including some of the photos you've picked can help participants in understanding the outcome of the event.

Do not overburden your report with pictures, however, you should include images that support your data, such as:

• Diagrams and tables that illustrate the key actions
• Screenshots from interactions on social media or chat boxes, surveys results, or testimonials

"In in addition to providing quantitative metrics such as recording of participants, registrations as well as views recorded. downloading of the assets related to webinars, I'll also include pictures of qualitative feedback, for example, photos of survey quotes as well as feedback from chats," says Kisha Velazquez who is a specialist in marketing content who manages events for businesses including Google, Bill.com, and QuickBooks Online. "Direct feedback adds soul to your presentation, and it summarizes the reactions of your viewers and their feelings toward your content. It's why it's so important to poll participants, as well as using surveys after an event."

What are the best ways to enhance your post-event reporting? you do

For most event organizers, creating a summary of the event is a time-consuming task. Event marketing professionals are working on a myriad of events -- that vary in the size, function or objective and location. Likewise, the audience or event It could appear as though they're starting from scratch each time they try to write a report.

It's the reason why the post-event report template be extremely beneficial for the event's organizers. Understanding your event's objectives prior to your event is crucial, so that you know the most crucial metrics to be tracking prior to as well as after the occasion. Then, all you need do is adhere to the instructions to create the perfect after-event review.

How can you best to utilize reporting to promote future events

The post-event summary is a necessary tool to help sell your events internally It's an effective tool for advertising your next event to prospective guests, sponsors, and exhibitors. It is possible to utilize your event's post-event statistics to advertise future activities.

for advertisers and sponsors

The collection of metrics about your attendance characteristics level, engagement and the overall impact could entice prospective sponsors to attend the next event. Also, it helps you convince them to expand your collaboration.

As an example, you can take the time to look over your Dublin Tech Summit 2023 Partnerships page.

On it, Dublin Tech Summit doesn't only mention their attendees (8,000) and the attendance (8,000) They also note that 35% of attendees are decision-makers, 30 percent of them are managers and 58% work at companies. As with many tech companies, that's exactlythe target audience they're targetingwhich makes partnering with the Dublin Tech Summit an easy yes.

For future attendees

The past successes of your events provide the perfect advertising material for your forthcoming events. The material should emphasize the quantity (and the caliber) of speakers that will be expected at your event and the amount of discussion subjects that are typically discussed at your gatherings, as well as the opinions you've heard from past attendees.

If you're in search of an example, Web Summit does a amazing job at this. Their website lets them showcase speakers, as well as women, startups or investors and media participants who attend their conferences as well as in the Web Summit for Startups page there are plenty of quotes from past startups which participated in the event:

The group also unveiled the 2017 "By the Numbers" trailer for Web Summit also highlighted a number of fun facts related to their summit like the amount of attendees along with entrepreneurs, speakers, the amount of coffee drank, and the number of average miles per participant.

The sharing of this kind of social proof makes potential attendees feel confident about attending the event. It also helps in drumming up enthusiasm.

For future bragging rights

A thorough analysis of the event's major aspects can help Future You in innumerable ways. Tracking your events' successes can help you pitch an idea to senior executives or make a persuasive case for your event and even assist you to find your next event-related advertising position.

Keep it in mind!

A checklist for memorable events brief report on four steps

1. Be aware of your KPIs

For setting your KPIs Begin by defining your goals to achieve your goal.

"Your measurements will differ depending upon what you intend to accomplish," says Jasmine. "For example, suppose that you had two goals to the event you've planned for the day: increase conversions from free towards the premium level as well as to boost the current clients' usage. Based on these objectives it is important to keep track of specific metrics for the event.

Selecting the best metrics will weave together the narrative of your experiences that are the reasonbehind everything you do.

"At the conclusion the day, every business is required to ask"Should we try it once more? Should we assign more budget for this? Should we hire additional staff to help support this?" Jasmine says. "The the metrics you pick will assist in addressing those issues and establishing your argument."

2. Collect all the information

After you've established your KPIs, make sure you're tracking them in the lead-up to, throughout and after the event. The data you'd like to monitor can be retrieved from your CRM application (CRM) or from the platform that you employ to host your events, along with any other tool you utilize to track registration processes along with the engagement and actions of participants.

Additionally, you can look at your event's the viewer's level of analytics by . When you make your event public later, you're able to look into the statistics of the people who are watching your videos as well as how they're viewing the video and the way they interact with them.

3. Create and synthesize

In order for your post-event summary to be as easy to read as you can you must choose your most important details, measurements, and feedback that you can include. Readers of your report shouldn't be confused when reading your summary of the post-eventthe report - they must be aware of what you've written and clearly see the data you use to back up the points you make.

4. Your report should look professional

There are a million and one methods to structure your post-event summary -in the end, what that you select to format your summary depends on your own preference and the way your company is of sharing data.

Jasmine describes how she loves sharing her summary of post-event events with the help of both as an 8-slide Google Slides presentation and a Notion page.

"The version that is presented to the "TL;DR version that executives is able to view and gives them the overall picture of the performance of our event," Jasmine explains. "And should anyone require further information they are able to go to our Notion webpage on the day of the event."

On of the events Notion page Jasmine provides a complete list of analytics for the event, as well as details that she uses to highlight the most important feedback metrics and KPIs. She also links to additional information (including every single metric, transcriptions of chats, events for promotion and feedback) so that readers are able to delve deeper into the information independently.

Jasmine is sure to include several screenshots of her talk for the purpose of proving her claims and capture the intangible elements of the gathering. "I can take photographs of elements that are qualitative like photos of the conference and the feedback of the attendees," she says. "And there are images of the report which shows the information we have."

After you've completed your initial report after the event, save it , make sure you use it as a template to design a new event. Change your metrics as needed in order to keep up with current goals or any changes.

Make plans for your next event by hosting

At , we make it easy to keep track of important performance indicators prior to as well as after the event using our sophisticated analytics as well as a robust array of integrations.

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