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Videos for branding that every company needs (plus six examples from staff members)

Dec 6, 2023

Videos that are top-quality for your marketing strategy

1. Explainer videos

By the end of an explanation video viewers should be able to find the information they sought.
Explainer videos are educational they can be found in a variety of formats that can answer the questions of customers. They go through the steps of using a product or explain an idea of thought-leadership in a talking-head format.

Tip

Explainer videos can be great as help documentation for customers, providing answers to questions from any part of the buying process.

One important quality of a good explainer video is that it isn't sales-driven. You shouldn't be trying to persuade anyone to purchase anything. Instead, define a challenge and solve it. You can also address a commonly requested question, such as in this easy but effective video:


Explainer videos tend to be very high-level. They are designed for the customer early on in the funnel. They could also be made for customers at the research phase.

To understand what kind of explainer you need for your video marketing efforts inquire with your sales representatives the questions they get asked on every day. Get to know your customers and what they're experiencing and experiencing and.

If you're about to launch a new product and want to make a video explaining the product meet with your product marketing team to discover the most important features to highlight and the most impactful way to do so.

Illustration and animation is a fantastic method of communicating product information or complex concepts that can benefit through visualisation.

For a compelling explanation video, remember these suggestions to keep in mind:

  • Know your strategy and plan the way you will present yourself to your target audience.
  • Make it clear. Avoid wasting time with irrelevant details or images that divert away from your main point.
  • Keep a professional, helpful tone.
  • Add captions to aid in accessibility and preference of the user.

Staff Pick example

The ride is on in this explainer docu-style video for the 2020 Norco Optic. Bryan Atkinson flies down the trails of interior British Columbia while narrating how he tackles terrain using the features of his bike. It's just the bike along with the driver as well as the surrounding.

Why it works:This video perfectly captures what it's like to use this product on a professional stage. It plays to its audience who are outdoor enthusiasts as well as adventure-seekers and bicycle riders. The movie is short, but visually breathtaking.

2. Promotional videos

A promotion video (also known as promo video), is all about generating brand awareness. The goal is to create hype or tease an event with a quick video.

Promo videos are a short snippet of what's to come, created to pique interest and drive traffic to the social media channels or any other. The best promo videos are quick, interesting and swiftly establishes a visual identity (hopefully aligned with your band).


Promo videos are also an excellent opportunity to connect with the most influential artists your target audience is familiar with or is a big fan of. If you reach out to the creators, you are able to increase the number of people who view your content.

Staff Pick example

What makes it work: Well, Raheem Sterling. The reason it works is that, contrary to our previous suggestions, this promo is a bit long -and yet it gives an opportunity to laugh at the situation unfolding. Are laughter and humor the best method to sell a telephone? It seems like it.

3. Story of the brand and BTS videos

A branding story video is basically a get-to-know-me or an origin story for your company.

With the appropriate budget and team A brand story video can serve your company as a central marketing asset for many years to come.

Brand story videos are important to be done right. So prior to beginning production, be sure to have a plan, a narrative board, and script ready to go.

With a behind-the-scenes footage viewers are given a glimpse into the brand. They look at your team, your system for getting tasks accomplished, or show how it is done. They also can give your promotion or event an entirely new angle.

4. Webinars

How do you make an outstanding webinar?

Make sure you are focused on your content, build the best experience possible, and find ways to engage your customers.

5. Videos of case studies

6. Branded content with a narrative

Narrative videos tell an account with the intention of entertaining. That's it.

While all of your company's videos should be fun, they don't have to be their sole goal.

Narrative content for brands tells an account. Unlike a brand story video that is required to include your origins. It's more of an ad style, commercial videos put a purpose for their products that's more important than the company they represent.

A lot of narrative brands concentrate on themes that are larger in scope, such as the family unit, love, compassion, and dedication. They are based on a narrative sequence. There is an exposition the climax and finally, resolution. We are given a character, who has changed.

The use of narrative brand content can be used to introduce or expand the meaning of a slogan like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


Rimowa employs a similar strategy to tug at the heart strings through its memorable travel campaign. It's a film about luggage, traveling, and lost calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. The reader gets to understand the experience of one individual, showing the trials as well as the triumphs and tribulations of their lives. They feel personal and draw us into a story with no need for familiarity with the item or the company.

7. Creative branding campaigns for brands

An umbrella category to cover those brand videos that do not fit in any other category. Creative brand videos are only that -- it takes an approach which is different from a formulaic brand video. The truth is, there is no formula to this. It's just a matter of being all-in on a creative idea which you're enthused about, and that is in line with your brand identity.

Businesses looking to implement a a creative approach, check out the agencies, filmmakers or teams who create your favorite creative videos. Get in touch with them and ask the ways they worked with their clients. What was the timeline and budget? What kind of creative input do you want to receive? Decide the size of the video campaign. Does it have to be linked to a launch? Rebranding? Is there a particular item?

 Staff Pick examples


It's hard to describe what kind of film "Obscura" could be, perhaps because it's an art movie disguised as commercial. This is a great example of a business trusting an artist to handle their brand with respect and artistic creativity.


A reading from Mary Oliver's poem "Wild Geese" over beautifully recorded mornings along the North Coast. By showcasing the beauty of the natural world and the beauty of nature, this Patagonia Australia video will be all needed to be.

What it does: Surprising your audience is great -- it means you'll stand out against similar content.

All businesses of all sizes can make impressions with its content collection of visually captivating brand videos. It's your responsibility to put your unique vision and mission into every kind of video while keeping your customers at the center of the process.