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Videos for branding that every company needs (plus 6 staff-picked examples)

Dec 10, 2023

The best branded videos to help you with your marketing plan

1. Explainer videos

When you've finished the explainer video viewers should know the answer they've been seeking. Explainer videos can be educational and come in various formats that are able to address the questions of customers. They provide a step-by-step explanation of using the products or to describe a concept of thought leadership using a talk-head style.

Tip

Explainer videos can be used to helping customers with documentation, providing answers to questions at any point in the buying procedure.

The most important thing about a good explainer video is that the content does not rely on sales. It isn't necessary to convince anyone to purchase anything. Instead, define a challenge and solve it. You can also answer a question that is frequently asked such as this simple yet efficient video:


  These videos tend to be extremely high-level. These videos are created to help clients in the early stages of the funnel, and might be in the phase of research.
 
  To determine what type of video explainer is needed for your video marketing campaigns Ask your sales staff what questions they answer on an everyday basis. Learn about your clients and also what they're seeing.

If you're preparing to launch the first product of your brand, and you're required to produce an video that explains the new product. Get together with the team responsible for marketing your product to determine the most important features to emphasize in addition to the most powerful way to accomplish this.
 
  Animation and illustration are a wonderful method of conveying information about products or more complex concepts which can be enhanced by visualisation.

For you to make strong explainer videos be sure to follow these guidelines to remember:

  • Make sure you know your strategy and plan out how you will present your self to the audience you intend to target.
  • Make it clear. Avoid wasting your time on unnecessary information or images that detract from the point.
  • Keep a professional, helpful tone.
  • Give captions that are easily usable and that are a user's preference.

Staff Pick example

It's time to go on the road with this informative docu-style video to promote the 2020 Norco Optic. Bryan Atkinson flies down the tracks of inside British Columbia while narrating how he moves through the terrain with the help of the features of his bicycle. There's only the bike with the driver as along with the environment.

The reason it worksThis video precisely demonstrates how you can use the software to an advanced level. This video is targeted at people who are avid outdoorsmen as well as adventurers and bicycle riders. The film is also visually captivating.

2. Videos for promotion

A promotional video also known as a promo film, is all about creating the brand's awareness. Its goal is to generate anticipation or increase the excitement of the occasion with a brief video.
 
  Promo videos are a concise overview of the upcoming event that are created to draw the attention of people and bring traffic to social media platforms as well as other. Promo videos that are effective are concise, engaging and swiftly establishes a picture (hopefully one that's in tune with your brand ).


  Promo videos can also be an excellent opportunity to connect with the most influential performers your targeted public is already acquainted with or they a huge fan of. By reaching out to the creators, you are able to expand your audience.

Staff Pick example

The reason it works: Well, Raheem Sterling. Its reason for success is because, in contrast to the suggestions above, this promo may be a little longhowever, it does give the impression of humor the situation. Do you think laughter is the best way to promote a mobile phone? We believe so.

3. The story of the brand as well as BTS videos

The purpose of a Brand Story video is to the same thing. A brand Story film that is in essence an "get to know me" or an origin story for your company.
 
  With the appropriate budget and the appropriate team, a film about the brand's story could function as a key marketing resource over the next several years.
 
  The importance of brand story videos is that they are executed correctly. Before you begin the production process, make sure you are prepared with an outline, storyboard, and script ready to go.
 
  By presenting a behind-the-scenes footage viewers are given a view of your company's appearance. They look at your staff as well as the process for getting tasks accomplished, or demonstrate how things are done. Additionally, they can provide your event or promotional campaign an entirely fresh perspective.

4. Webinars

How do you make an amazing webinar?

Concentrate on the content, create a memorable experience, and figure out ways to engage your clients.

5. Case study videos

6. Branded content that has a story to tell

The narrative video is stories with the aim of entertaining. That's it.
 
  Your videos for your company must be fun, they don't necessarily have to be the only objective.
 
  Narrative content for brands tells an story. Contrary to a narrative video for brands that is required to mention the past. It's more of an ad type, commercials provide a reason to their product which is higher than their commercial.
 
  A lot of narrative brands are focused on bigger topics such as families and love, compassion and dedication. Narratives are structured according to an outline. The narratives are characterized by introduction, a conclusion and a an climax. Then we are given an individual character who has transformed.
 
  Brand narratives are often employed to promote or expand on a campaign slogan, such as Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


  Rimowa employs a similar strategy to tug at the heartstrings with its powerful campaign for travel. It's a movie about luggage as well as calls lost.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. Readers are able to grasp the experience of one person by revealing their struggles in life, their trials and the triumphs in their lives. They are intimate and draw the reader in to their tale, with no need for familiarity with the brand or product.

7. Innovative branding campaigns to promote brands

A general category that covers these brand videos that aren't suited in another category. The term "creative brand" is one illustration of an approach that differs from the standard brand video. There isn't any specific formula that could be used to create this kind of video. It's just a matter of being completely committed to a concept that is something you are passionate about and is compatible with the brand's identity.
 
  For businesses looking to take the initiative to be creative, you should check out the film makers agency, teams, or agencies which create the most original and inspiring videos. Get in touch with them and inquire about the methods they used to work together with their customers. What was the timeline and budget? What kind of input from a creative perspective are you hoping to receive? Determine the scope of the video marketing strategy. Do you need to make sure it is tied to some occasion? Rebranding? What's the brand name of an item?
 
   Staff Pick examples


  It's hard to describe what type of film "Obscura" is; maybe since it's an art movie disguised as an advertisement. This is a perfect example of a company that relies on a creative person to manage their brand with passion and artistic flair.


  The poem is read written by Mary Oliver "Wild Geese" over beautifully captured mornings of the North Coast. By capturing the beauty of the natural world and the natural beauty the Patagonia Australia video is exactly as it was meant to be.

The reason it is effective: Surprising your audience is a good thing. This indicates that your site are different from the other websites.

Each business is able to impress with a content collection of visually appealing video clips for brand. It's your responsibility to develop your unique style and purpose into any type of video, and to keep your customers central to the entire process.

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