Utilizing Coupons to boost sales for online courses
This is how you can implement coupons to increase the sales of your online course.
Coupons: When and how to use them
For gaining repeat customers. Loyalty goes a long way to increase sales, and coupons can help cultivate loyal customers. For instance, you can provide existing customers with early access as well as a discount on new courses in order to keep their business. You can also create a loyalty system where customers unlock codes once they've completed a specific amount of courses. One effective strategy is to invite your learners to share a special code with their colleagues and friends who might have an interest in taking the same course. If a referral signs on, your learner gets their own discount. It's a great opportunity to increase word of mouth sharing as well as to increase sales among your target audience.
In order to give a sense of urgency. If you have the choice to make a lower payment, many people will take advantage of an opportunity as soon as they notice it. Sales and limited discounts make people feel like there is a shortage. People will see the timer of a coupon as an incentive to buy right now. This will provide a quick boost in sales. Remember that timings should be carefully considered. Utilize special events holiday weekends, sales and sales or even the most slow week of the year for your business to implement coupons that are timed.
Best Practices when Creating Coupons
Making a coupon super simple. Go to LMS > Coupon and click on "Add the New." From there you are able to customize it the coupon to suit your needs. When you customize, bear these things to your mind:
Make sure it has a suitable name. Choose a name for your coupon that has a connection to the goal for the coupon, like "back to school sales." Coupons should have a smart but short name to catch a potential purchaser's attention. When you set your preferences, you can name your coupon's unique code in the "coupon coupon code" field.
Choose the right discount. The amount to discount an online course may seem to be a daunting task, however, it's much simpler than it seems. Consider the Rule of 100 100: all deals below $100 should be a percentage deal, while anything above $100 should be a money-off deal. In your settings, you'll select "Flat rate" or "Percentage," and customize the settings from there.
Set an expiration date. Dates of expiration provide an urgency feeling and force you to act as well as speed up purchasing behavior. Make sure to include a deadline and make that visible during the course of your campaign. Within your preferences, this can be as easy as marking the start and end dates.
Limit usage. Make a limit on the number of coupons to create urgency and scarcity. The creation of a wide variety of coupon types gives you more control over the distribution (such as different segments of customers, channels, or promotional periods). This can help you better monitor the effectiveness of every coupon. Through your settings you will be able to restrict the amount of redemptions, courses or even groups that coupons can apply to.
Design Custom Coupons with
If you're in control of coupons, you are able to use them to your advantage to boost sales quickly. Plus, you're building your own identity (not Udemy's), and there's no need to divide revenues. The students are your own information, and it can be leveraged for better marketing. In other words: you have control.
Are you ready to start? Watch our quick YouTube video tutorial:
Ready to try it out on your own? Try out the demonstration to find out how easily you can make coupons to the courses you build in .