Top 6 Sources of Traffic & Sales Channels for Websites
Organic Search
In an ideal world, everyone would find your website on their own. In the event that they are searching for their topic of interest then your site would appear first on their list! How do you get there? One of the best ways to get higher rankings in search is to create lots of content that is keyword-rich on your site. If it's content on your website or blog posts it's essential to make sure you have plenty of useful and educational content on handespecially content packed with the terms your customers most often search.
Create a regular schedule for your blog and create content that is long-form which will draw visitors to your site to create accounts or offer up email addresses. This will establish yourself as an expert in your field. These changes will improve your organic search rankings which will increase the number of visitors.
If you're using a Content Management System (CMS), these platforms will be able to manage and publish blogs and long-form content. WordPress continues to be the most well-known CMS available, but you can also choose from a variety of newer choices. As an example, HubSpot's free CMS is equipped with a wide range of integrated optimization tools.
Social Media
Social media is essential for businesses looking to boost traffic. There are a variety of options however don't get overwhelmed. Find the platforms that your customers are most likely to be active on and put your focus there.
- Twitter-- The site is used by around quarter of U.S. adults use Twitter and the number has remained relatively consistent over the past few years. The Twitter's style of short message is able to appeal to young, educated, busy technologically-minded people. That's why its advertising success stories include so many B2B as well as SaaS companies.
- LinkedIn-Do not just see LinkedIn as an avenue for employment ads. Its market - educated, upper-income professionals include those who prefer to think of themselves as experts. They're interested in new software as well as industry developments to stay at the forefront of technology.
- Facebook(HTML0)- More than 1.2 billion users use Facebook every day. If your software is geared towards people outside those in U.S., keep in your mind that Facebook is increasing its reach in developing countries and emerging markets.
- YouTubeYouTube- Average YouTube watching time continues grow. Based on Google Analytics. YouTube has more users aged 18 to 49-year-olds than any cable network across the U.S., and people use it for an average of forty minutes on the site each day - a very long period according to internet-related standards. Utilize YouTube to boost traffic for your program if it is focused on learning since users use it to learn about on cooking or cook at home, do repair, what cars do etc.
- Pinterest-- If your product is designed for women, it should be on your list in particular if it involves something to do with the most well-known pins such as decorating, clothing, and cosmetics. Women are overwhelmingly Pinterest's base as per Alexa which is an online analytics program.
Paid Adverts
Paid advertisement, also known by the name pay-per-click (PPC) is an affordable and simple method for directing visitors to your website. In essence, an advertiser is paid an amount that is set each whenever a visitor clicks one of their advertisements. It's a quick way to bring genuinely interested people to your website.
Google AdWords can be the best starting point. Signing up is free; start small and gradually increase your spending after you've mastered the structure. The company offers a simple walk-through for beginners at Adwords.google.com.
eCommerce companies can mail informative tips, email pictures, notify people about events, and encourage repeat buys along the way. It's a simple and effective approach to ensure your customers stay engaged throughout the purchase process by providing small nudges, and increasing the number of touchpoints to keep them focused on converting.
Mobile Optimizations
At this point the mobile device is more often used to access the internet than a desktop machine. Do you miss out on an opportunity to bring in greater traffic simply because your eCommerce site isn't mobile responsive?
Engage Customers with Comments
The online marketing expert Neil Patel built his business by replying to every comment on his blog - every single time, every time. In fact, he calculated that by leaving 249 comments, he gained 3,973 site users, six leads from consulting, and a $25,000 corporate speech contract.
