TikTok to E-Commerce Tips on 10 Brands' TikTok strategies

The beginning was moment Jones Road Beauty shared their first TikTok videos that showed their 'less is more approach to makeup, the company did not have any expectations of how well they'd perform.

They were pleased with the enthusiastic response.

The short video clips which were small-sized gave rise to participation as well as the sales of the cosmetics company in line with as Cody Plofker, the Director of Ecommerce. In actuality, TikTok contributed 2% of their overall revenue in the year 2020. The figure reached 34% in 2022.

What makes TikTok be able to deliver this stunning performance?

We reviewed 10 ecommerce brands (including Jones Road) winning on TikTok and analyzed their approach, which includes the type of videos they're uploading as well as the methods that they're employing to get their message out to the people they want to reach.

The results of our research were put together into a series of practical ways to make extremely-converting posts on TikTok that will help increase brand awareness, grow the number of users, and increase sales.

Ten steps, backed by scientific research to improve your TikTok game

Based on the lessons learned from over 300 TikToks We have compiled the following best 11 tips that are possible to take:

1. Be aware of the content and who customers are viewing2. Create a full-funnel TikTok strategy 3. Use Native TikTok and polished content in your strategy 4. Plan holiday campaigns in advance  
   5. Stay on top of the most recent TikTok updates  
   6. Use patterns and video hooks to grab the attention of your viewers.  
   7. Use the green screen in order to make real brand stories  
   8. Incorporate's founder is an expert in niche and video clips of employees which can be videos to be added  
   9. Have an engagement plan in place  
   10. Partner with TikTok influencers in order to market your products and boost sales

   1. Be aware of the people and the things that customers are paying attention to.

A look at the half-year worth of TikToks from ten e-commerce companies discovered a crucial fact: winning on TikTok requires more than just a vague understanding of "what" you want to know about your potential customers.

Instead, explore:

• What are your buyers' target market is they
• What trends are they reacting to?
• Hashtags that they're considering (or are currently looking into)
• They're also adhering to TikTok creators they're being

Instruments such as Sparktoro could help in this.

A different option is to type the word that is relevant to your brand within your TikTok search bar, and then browse through the hashtags and phrases which pop up. If you look through the posts left by users on TikToks using these hashtags, you'll discover the preferences of your customers' wants and preferences using the application.

Learn about it from the manufacturer of carpets that can be washed and Ruggable. Their videos on TikTok show how they are able to comprehend the needs of their clients in depth. This video on the coast-side decor of cowgirls for instance, illustrates that their team has analyzed trends through the platform. The team also offers advice on the latest fashions in interior design:

   2. Design a full-funnel approach to upload videos onto TikTok

All of the retailers that we have included in our set of sample retailers use a unified strategy for video. They are divided into funnel stages which are central to their TikTok branding. You'll find:

• Top-of-the-line entertainment or educational content
• Middle-funnel-related content addresses the concerns that on-the-fence buyers have
• Videos coming from the bottom of the funnel announcing the sale and sales

Different video formats lets you meet people unaware are not sure, or are looking to buy.
 
  Here are some examples:

Videos that teach about subjects that are relevant to the needs of your audience and also your own personal value argument

An assortment of nutritional supplements that aid digestion. AG1 (formerly Athletic Greens) offers health advice and tips for the best content in your funnel.

Like that, the home decor company Lulu and Georgia developed the series with 10 components titled 10 design concepts that we follow for bringing new viewers and teaching their viewers:

    Source

A need to be aware of the products has led to series-specific content

The hashtag #streetinterview receives 7.7B people on TikTok which indicates that series-related, interviews are popular with viewers.

There's no reason to wonder why 4 of the 10 brands we looked at make episodic videos that include street interviews. They're not just used for top-of-the-line educational purposes as well as to boost the visibility of the brand.

AG1 in particular captures reactions from people who were received samples of their supplement drinks. These videos of reactions from people who are first-time users can be entertaining to view. The videos inform viewers about the benefits of AG1 as the host explains why the drink is beneficial:

Videos that answer frequently -asked questions (FAQs)

When you expand the reach of your TikTok users, they will likely have similar concerns about your service in comments. Make use of comments to create fresh TikToks that answer these questions.
 
  AG1 views this as an opportunity to buy mid-funnel stocks since these comments could be only the first step in the process of buying

   Source

Videos that show comparisons

The idea of comparison videos is another method for making middle-of-the-funnel material.

Magnetic lashes and press-on nails brand, Glamnetic does 'why-we're-better-than-the-competitors-videos' well:

The nail press-ons of different brands falling off after wearing these nails for everyday tasks prior to the display of how the nails of Glamnetic don't fall off doing the same tasks.

The names associated with Ecommerce could be used to be a model for their competitors by "showing" that they are superior than their rivals in order to persuade customers to purchase from Ecommerce.

Product behind-the-scenes (BTS)

Show how you create your products, or demonstrate the distinctiveness of your products by using these products behind the scenes TikToks.

The Ruggable video, as the example of this, can show how to judge their rug using a fun and friendly tone to make people believe that their rugs are worthy of the investment:

Pro Tips: Build brand affinity by sharing behind the scenes photos for instance, behind-the-scenes photos of photo shoots video and other moments from occasions, such as Jones Road as well as Lulu and Georgia can do this effectively.

Product or tutorial explanations

Another strategy to video that could aid potential customers in purchasing your product is to provide an explanation of the product that provide different strategies for using the product.

The website store selling notebooks and stationary, Notebook Therapy, creates videos to advertise the brand new range they've just launched:

The brand of OLIPOP, a healthy and nutritious soda, OLIPOP gives a new approach to the video series that offers recipes for beverages made with the beverage (think the alcohol-based Pina Colada or mocktails). They also make combinations of videos that mix two of their flavors:

These videos go beyond boost sales. They are also a great way of providing customers with fresh ideas of fresh flavors and mix making use of OLIPOP.

promotions, new product launches and restocking announcements

In order to encourage sales near the end in the funnel. Announcements, opening and launching TikToks let users visualize their personal experience with the product.

If you've just introduced an innovative product. It is possible to promote it on the TikTok like the one in the following image, providing an overview of the new products. Here's an illustration

Additionally, if there are numerous inquiries about when an item will be replaced, make aware of making Restock announcements via video.

There is no need to make them challenging. Check out this short video made by the company which makes skincare products called Pipette Baby. The filmmaker brings the replenished items into the camera for an in-depth video before placing them in an unicycle basket.

Videos for customers to engage customers who have purchased your products

In the end, you can use TikToks to share ideas about ways people can benefit from your product.

In the case of clothing companies, it might contain ways of styling your clothes. Companies that sell makeup may offer skincare or makeup routines that customers are able to try. In the same way, food and beverage sellers can provide recipes.

The OLIPOP flavors in the mix TikToks are a good illustration of this. Another example is tips for cleaning about products, or advice on maintenance, such as this from Ruggable to get rid of small spots on their rug

   3. Incorporate native TikTok and polished content into your plans

9 out of 10 ecommerce businesses that took part in the study use a mixture of genuine (native videos recorded using the app) along with professionally-produced product videos recorded on the TikTok channels.

This is a great way to ensure that you keep your TikTok posting frequency as it does not require you to be concerned about sharing just professionally edited videos that need a large group of people to make.

The best mix for your channel is based on the type of product that you sell and also your method for creating videos.

Notebook Therapy, for instance has time-lapse videos that provide Bullet Journaling Inspiration as well as step-by-step videos of doodles that work best by editing to ensure that users save time.

4. Plan holiday campaigns in advance

Most of the companies we reviewed also have TikTok celebrations for holidays as well as events.

As an example, the women's hygiene company Thinx partnered with a psychiatry resident to celebrate National Stress Awareness Day (relevant to their company) in order to help with stress reduction strategies.

Similar to this, Glamnetic has shared makeup ideas for Pride month:

Make use of the retailer's marketing calendar to organize your promotions. Make three to five TikToks to create excitement around any promotion during the holidays and increase sales.

   5. Be up to date with the most recent TikTok trending issues

Every company that we studied for e-commerce is a proponent of TikTok patterns that relate to their business.

For instance, Ruggable hopped on to discuss the Netflix show Queen Charlotte however she also included a fresh twist, sharing pictures of rooms with carpets that appear to be inspired by the popular TV show.

The development of trendy TikToks reflect your personal style as a company, which assists in creating a stronger bond with your audience. Furthermore, they can help you gain recognition and followership because TikTok users who follow fashions look at your posts.

You should be sure to review the video content available on the Discover tab on TikTok to find trends that users are reacting to. You can then decide which trend is pertinent to your company prior to launching an TikTok on the topic.

   6. Make use of video hooks and patterns that interrupt your video to catch your viewers' interest.

The study also showed that the vast majority of these apps employed video hooks with engaging content (opening scenes) and sequences that intersperse the flow of the video ( visual shifts in the film, that distract viewers' attention) in order to attract viewers.

See this sketch of OLIPOP that draws the attention of the host who is sporting a the tin.

Most likely, this Tiktok of Ruggable utilizes an illustrative pattern break. It is a creature that has spoken to promote the selling of a rug that is adorable and distinctive in order to entice viewers to look:

Hooks that can be used to engage users as well as pattern interruptions to your stream, focus on what causes you to pause when scrolling through the content in your streaming (the For You page).

With time, you'll realize the engaging video openings are similar to each other. For openings, they're typically humorous, a motivational quote or maybe a question you've got. Also, they make pop culture reference.

   7. Use the power of green screens to convey a true brand story

Green screens' effect (available in the effects gallery in the app under the"Create" category) lets you overlay any photo or video over the background.

Utilizing it to create stunning backgrounds that relate to what you're TikTok is about, such as the movie's poster, or the blue ocean, you could make a video which is appealing to the eye.

Utilize it to create captivating stories, and to develop instructional videos or TikToks for how-tos with images or videos that show the steps to take.

Another possibility is taking advantage of of green screens to recycle the content you've created previously. Take a look at YouTube videos, photos uploaded to the Instagram account of Instagram or blog posts.

AG1 produced AG1 created a TikTok that featured the social media director's head. The TikTok was supported by images and photos from the 2022 Impact report.

The host revealed three intriguing conclusions from the study and highlighted AG1's dedication to them. The video eliminates two birds with one fell swoop: educates the viewers and illustrates the philosophy of branding for AG1:

   8. Integrate founder-led videos as well with expert-led niche and employee-led videos into the mix.

The majority of companies that we looked at have created TikiToks with the founders of their company, their employees, or experts in their field and are a great method to demonstrate who your brand is as well as connect with your audience.

Glamnetic and Jones Road particularly create a wonderful video.

The story of how Glamentic had 1.2 million transactions through Shopify They also published their own TikTok that featured their founder who shared his experience:

Jones Road, on the other hand, is focused on the person who founded them for different purposes, such as:

• Responding to questions from the public concerning their products
• The viewers are asked what they'd prefer to be able to
• In addition, the book describes what the method was that served as an important factor in the design of a product

If your founder doesn't want to be photographed you can partner with individual experts in the field to produce informative videos.

A different option is to examine the background and include people you know on your TikToks. This internal story by an employee at Thinx is an excellent example:

Additionally, you are able to create your own staff selections for amusing enjoyment with these TikToks:

   9. Create an engagement plan to go into effect

To allow TikTok to earn the triple-digit mark It is crucial to build a community within the platform.

What should you learn about this? Be active with the people that are following your blog. This isn't just about responding to their posts, however. Here are some suggestions:

• Invite your followers to utilize the Stitch feature to build TikToks using their comments on your videos. Thinx even gave incentives for its users to create these TikToks.
• You can quickly create TikToks through the app to the event of any reviews received on your video content. Videos can be particularly helpful to answer questions pertaining to the brand you represent or to help customers resolve any confusion they might be experiencing. Jones Road founder, Bobbi Brown, in response to criticisms about his Miracle Balm as being sticky is a perfect example of this.
• Host giveaways. Pipette Baby held one during the summer and gave away sunscreen (very suitable for this time of year Isn't it? ).

   10. Partner with TikTok influencers to advertise your product or service and increase your sales

The majority of brands we examined work with creatives that specialize in niches. Benefits? They can increase followers and engagement by increasing trust and brand image and also increasing sales.

The alliance has many goals, for example: the alliance. For instance:

• Inform people about a brand new product
• Reach a new audience
• An announcement about sales

You can also try various strategies with TikTok influencers in order to discover what kinds of content garner the greatest attention from clients. In this case, for example you could ask creators to create videos of unboxing or TikToks sharing their opinions on your products.

They can also be asked to create TikToks showing their initial responses to the product they are usingwhich is something SKIMS is doing in conjunction with the creators of TikTok:

Finalizing: The most important lessons and reminders

The principal takeaways from this mini-course are:

Each of the TikTok channels we have studied have a video strategy place, allowing brands to share TikToks for entertainment, information or to engage and make sales.

A lot of brands show off their own personal style by showing their working behind the scenes and highlighting those who run the company on their TikToks. We saw tons of employee and founder-driven videos also.

To hit the ground running on your own, you must start by determining what kinds of content potential users enjoy using the application so that you can develop an appropriate video strategy for the account. TikTok account.

Utilize a range of kinds of videos to connect with your audience. You can collaborate with your employees, subject matter experts, and even other TikTok creators to build your followers and build credibility.

Congrats on the success you have achieved through TikTok

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