TikTok Shop Now Available for (How to Begin)
retailers from merchants in the US and UK are now able to sync their online stores to TikTok Shop for seamless selling to millions of users.
TikTok is one of the most popular channels for discovering brand new companies and products, with millions of users who are active on a monthly basis as well as more than 60 billion impressions of the hashtag #TikTokMadeMeBuyIt alone.
TikTok Shop lets TikTok users purchase from retailers via the app directly eliminating the steps required from discovering to making a purchase. Since launching TikTok Shop in the US and UK, millions of purchases were made through the social marketplace for commerce.
This makes it much more simple than ever before to market and advertise to a highly engaged public.
Merchants are able to share their Woo catalogs to TikTok Shop -- eliminating the time and effort required to manually add products. After sync, retailers can add those products to their TikTok Shop, plus use the existing images and descriptions to create appealing native ads such as Live Shopping ads or Video Shopping Ads. The orders placed through the TikTok Shop are synced back to Woo.
Woo was among the first platforms for e-commerce to launch an integration to TikTok Shop.
"Woo is invested in unlocking the sales channels and opportunities for advertising for our merchants to achieve their primary goalmaking more sales" stated Paul Maiorana, Woo CEO. "We're excited about having the ability for customers to try native checkout on TikTok along with their Woo stores on a single platform."
Phone accessory store abbyrose was an early adopter of TikTok Shop catalog syncing through a recent Woo beta.
"We are thrilled to be one of the first businesses to offer this feature via the Woo platform. It's been a pleasure to work alongside TikTok's TikTok Development team in order to get this up and running in a timely manner," said Ashley Rosilier, abbyrose chief technology officer. "TikTok Lives have proven to be extremely successful in building our followers and generating more loyal and loyal customers. today we're able to tag items as well as allow customers to shop during Lives. Our TikTok followers have grown by 15,000 within the first month since we've been TikTok Shop enabled. In addition, less than 10% of our sales have come through TikTok Shop when it was first launched."
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