Three Marketing Trends to Watch for Growing Your Business

In nature, it is not the strongest species who survive, nor the ones with the highest intelligence however, they are the species that are the most adaptable to changing conditions. This is the law of natural selection that is at work. And you can see this law playing out in business as well.

As an entrepreneur, you must be willing to embrace and adapt to changes in order to be successful and endure. Technology changes or in the wants and expectations of your customers, and changes in your competitors all have the potential to destroy your business if unprepared. Instead of being resistant to the inevitable, take advantage of it as it occurs and adapt in line with the changes.

  This is the perfect time to build a business with your skills  

In all industries, customers are searching for information to aid them with a particular problem or get a desired result. This creates a tremendous possibility for those who want to pack their knowledge and experience into products, programs, and services that can be offered for sale at a profit.

In order to put this in perspective To put this into perspective, the 2017 global market for online learning (e-learning) reached an enormous $255 billion ( World Economic Forum). It's not even counting the amount of money being used for coaching, consultation, professional advice, or non-fiction literature.

But whether you're an writer, speaker instructor, coach or consultant, an online course creator or even a service supplier, there's an emerging reality you need to be aware of when you build your expert company.

Since the beginning of time, an enormous amount of cheap and free information has been made available on the internet. Some of it is great (and some of it not so much) However, the fact is that information has lost the perceived value that it once did. In many fields the information is now a commodity, which means that selling information is becoming ever more challenging.

Your customers likely don't need additional information. There's plenty readily available. The only thing they require is someone to help them to apply the appropriate details in the proper sequence,to solve their problem or get the outcome they desire. What they need is a transformative.

  The dawn of Transformation Age  

I don't know who is responsible for defining the current era and if it were my decision I wouldn't call this era the Information Age anymore. It's the Transformation Age.

As we shift to an Information Age to the Transformation Age, there are some trends you should know about so you can improve your company's performance, expand quicker, and have an impact on the lives of others through your experience and knowledge.

  Trend 1: Building Community  

The way of the past:Build a massive audience

Whatever the reason, the advent of social media encouraged countless entrepreneurs to lose focus on the things that matter most. Instead of creating great products and services for their customers, they began looking at vanity metrics like the amount of followers, likes, comments, shares and shares they receive on their social media profiles.

Being an entrepreneur, you do not need millions to recognize you in order to establish an effective business. And you certainly don't need to establish yourself as famous. If you're not creating a global brand (think Coca-Cola, Apple, Disney and so on.) there's no need for the whole world to know who are.

The new method:Become the leader of an entire community

Instead of trying to build an enormous audience, change your focus to becoming an influential leader in a group within a particular niche. Determine your ideal clientele and then create a place that allows them to communicate with one another, share thoughts, help others and connect with your directly.

Facebook is leading the way of creating online communities. In the spring of 2018, Mark Zuckerberg announced a important change in the way the company will present content on the News Feed. Going forward, Facebook will be severely restricting the organic reach for articles from Facebook Pages. Instead, they're encouraging publishers to create valuable interactions that create communities.

Related:

   "Those firms that are part of strong tribes that have formed an actual community are likely to shine, and those who don't have this will have to catch up fast."  

   - Scott Oldford  

  Trend #2: Premium pricing  

The old way: Start with inexpensive products, then sell your customers more expensive products.

In the last few years, we've watched a lot of early-stage entrepreneurs have to come up with what's frequently referred to"an "Ascension Model" of services and products.

In the Ascension Model, you start by offering something cheap (like books or a short course), and then you sell your clients higher-end products and services, such as coaching, consulting, and live events. What this could appear like:

What doesn't work is trying to market a product or service when what they really want is private coaching. Likewise, trying to promote private coaching to someone who wants you to do the work for them, or trying to sell a conference ticket to someone that wants to join a mastermind.

Every one of these types of programs and products appeals to a different type of consumer with distinct priorities and financial budgets. Although upselling is a great idea in theory, some customers have a clear idea of what they are looking for and in most cases isn't your least expensive offer.

The new way:Start with high-touch offers with premium prices

The market shifts from the demands for information to desire for transformation. Customers need help achieving results, and they're willing to be willing to pay to get the assistance they require.

With that in mind it is not advisable to convince your clients of the cheapest product first, with the goal of upselling them a more expensive item or service later on at some point in the future.

In particular, if you're still in the early stages of building your own business that is specialized We recommend that you offer a service that is high-touch (coaching, consulting, done-for-you service, etc.) before you begin selling information products that are less costly like books or courses. Once you reach your capacity to work with individuals one-on-one, then start creating items to assist more people.

Many entrepreneurs in the early stages do not realize is that it can be hard to sell cheap ebooks or online courses to a vast variety of clients profitably. If you've just launched your business, focus on selling your more expensive premium products first. take the proceeds of those sales to pay for the creation and the promotion of lower-cost items.

  Trend #3 The Customer Experience  

The traditional way:Acquire as many customers as you can

Many entrepreneurs make the mistake of focusing the majority of their energy on getting new customers at the expense of offering a pleasant experience for those clients. Consequently, many of their customers never buy from them again or refer other people to them. It creates an unending (and costly!) cycle where the entrepreneur must continually acquire new customers in order to keep running their the game.

In the event that competition in your sector grows, so do expectation of the intended market, not providing your customers with a positive satisfaction both before and after purchase from you can have an adverse impact on the profitability and longevity of your business.

The latest approach:Help your customers achieve success

There's a particular outcome that customers desire and will appreciate. Your customers will see that your product or service may be just a means to an end, and likely just one of many alternative alternatives that claim to attain the same goal.

So while acquiring new customers is crucial helping your clients will be more crucial and essential for the success and growth of your business. If you don't help your customers get the result they want with the product or service you offer and they don't stay your customer for very long.

The most successful entrepreneurs of today focus on understanding the unique challenges and expected outcomes of their clients, and they're designing experiences to help their customers overcome the obstacles they face and reach their goals. They're putting a premium on the customer experience as well as their success..

Related:

   "We're not in business just to get people to purchase our products. We want them to see the difference and effects and to create success tales ."

   - Nick Unsworth  

  Find out the particular strategies to help you adapt to these new trends  

There's never been more ideal time to start an enterprise by sharing your knowledge expertise to others. All of the , platforms and tools you will ever require for establishing a successful company are available to you There is an enormous market who could benefit from your knowledge and experience, and are willing to pay for it.

In the midst of thousands of industry professionals and entrepreneurs build their business in the coming years, the ones who establish themselves as being able to attract customers will be at the very top of their industry. By embracing and adapting to the trends in this article We are sure that you'll become one of those!