The Way Millie Adrian Made $400K by informing aspiring social media users
Millie Adrian is on a mission to teach new social media influencers on how to earn money on Instagram.
Her passion for creating content was first discovered in her early years. In 2008, she created YouTube channels alongside her brother which lasted nine years. "It was purely for fun," she says. "We created humorous videos, skits, and mock-ups , and experimented with various ways of living our lives. ."
After she was offered an executive job at the age of twenty-one, she was bored with the artistic opportunities that video-making provided. So it was that she decided to give it a go Instagram blog in addition to her regular 9-5. She promoted herself as a lifestyle blogger and wrote posts about "anything as well as everything" uploading photos about travel, food and fashion, coffee, wine, books as well as her dog.
The Instagram account @itsmodernmillie rapidly grew as she was repeatedly asked questions from her fans. They wanted to know why her account had grown, why she captured specific photos, and how she got such a high amount of engagement. In order to give her followers the most pertinent answers she decided to create another YouTube channel. Then, the teaching of Instagram was her new area of specialization.
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"My YouTube was growing and the following year, my Instagram started to grow, and it created an entire effect that helped more people," she explains. "I decided to see which platform was the most successful and then run with the platform that had the greatest success. But they really just connected naturally on a ."
In the month of October, she quit the corporate world and was the sole creator of all content. Sincethen, she's accumulated an Instagram following of 117K and a YouTube channel that has 246K users, and following the online class's launch in 2021 -- enrolled 600 students and made more than $400,000 USD. "Next year I'd like to be in the 7 figures."" the actress says, beaming.
Here are the 10 ways she made over six figures in the first 16 months she spent making money selling her courses:
Skip ahead:
- Her gut feeling was what she followed
- She has launched three different courses
- She conducted market research to determine the appropriate price
- She developed her content as a result of what her target audience wanted
- She is constantly improving the learning experience for her students.
- She was extremely generous with her expertise.
- The designer created a basic funnel for sales
- She offered freebies to each course
- She fought off burnout
- She remains steady
She listened to her instincts
As a part of her job, Adrian created content for Instagram along with Youtube at weekends. This was an opportunity to reignite the flame of her creativity when she started to yearn for the time to do it.
While she loved working from 9-5 She began to experience an unbearable "gut sense" that she wanted more. "I could not sleep as my inner self was telling me that I was capable of dreaming higher," she shares. "I realized there was more for me out there ."
She decided to leave her job after she was consistently making more than half the amount she earned in her current position as a creator of content for a business. "Everyone will have different essentials to consider when making the shift," she says.
After achieving this target after which she quit her job and entered the world of self-employment in October 4, 2019. Thanks to the encouragement from her supporters and a lot of time, she decided that the next stage of her journey was online course creation.
She also launched three course
In the present, Adrian has three courses that she is offering: The Modern Influencer which is her highest-ticket course with a price of $997 USD. It also includes Email List 101, which is her mid-priced course at $297 USD. As well as The Reels Roadmap, which is her cheapest course with a price of just $97 USD. The classes she provides help people improve their online presence as a content creator , however the Modern Influencer is her main area of focus.
The initial plan of the Modern Influencer was a course that was launched during the month of of July in 2021 began as a six-week meeting for group coaching at $597. Then, she was able to change the program to an individual coaching program. But, Adrian found that she wasn't in enough time to instruct hundreds of students one-on-one. It was decided that she would turn the Contemporary Influencer as a pre-recorded class instead.
When looking for the right online platform for hosting courses She was attracted by her prior experience of numerous online courses . Being a student was among her top choices.
"From student's perspective, this is the most efficient method of learning and it is also the easiest."
In addition to offering three classes, she now offers extra products that she offers through checkout, in order to boost sales, like Pitch Templates for Email, Pitch Templates, Pitch Slide Deck Template, Kit Guide for Media Kit Guide, and 100plus Caption Ideas.
She conducted market research to find the best price
For the purpose of pricing the Modern Influencer, the Modern Influencer, she carried out market research. She was interested in knowing the prices other creators charged for similar classes. The content was also something she developed with them. "I looked at what they were teaching in addition to my own teaching style of," she says.
"I could never discover a school that could provide instruction on using Instagram and brand collaborations. I combined both," continues Adrian. "That's my method of learning how to calculate the right price ."
She developed her content based on what her audience desired
Adrian designed her classes but in response to the information she was trying to convey and what programs were not readily available.
She asked the audience how many of them have taken an Instagram course Instagram as well as the things they'd love to have had but hadn't. Following that, she came up with The Modern Influencer's curriculum by "brain-dumping" all she knew onto sticky notes. "The table was a disaster from sticky notes" she jokes.
The sticky notes were arranged by the author starting with the alphabet from A to Z. They included everything needed in order to move from being totally ignorant of Instagram into an active content creator. Each A Topic was turned into sections as well as other sticky notes were turned into lessons. Although she claims that her class is primarily focused on Instagram, it's constantly evolving and every year she will introduce more lessons. In addition, she could envision adding lessons to YouTube and TikTok since they're the things their users are asking for.
The courses she teaches are taught using a variety of media. she alternates between videos of her talking slideshows, screens, and slide recordings. "It is about the subject and how I feel the learners will be able to absorb the material," she says.
In addition, the videos she makes are entirely pre-recorded, with the exception of the occasional Q&A session which she organizes within her Facebook group.
She is constantly improving the experiences of her students
The Facebook group Facebook is where The Modern Influencer students are added. They have lifetime access to the group. It also offers a forum where they have the ability to ask any questions regarding the creation of the content.
Aside from the group on Facebook, she's also been playing with various strategies to keep users interested in The Modern Influencer She's considering the development of an Modern Influencer certification to show that they've taken the course and are accredited influencers. In addition, she'd like help connect people who've earned the certificate with brands that have agreements and a checklist for PR. "I am not looking to be an agency. Just want to support people in taking that next step," she says.
She also wants to give students the chance to become an affiliate for the course which means that Adrian gives students a share of tuition by referring students. "Those are just some suggestions that we're examining as we try to develop the most effective strategies for the coming year's session,"" she explains.
She was generous by sharing her knowledge
Her followers are young influencers and are often referred to as people who create content and wish to be their brand's online profile.
"I do not work with companies or anyone else who does not want to get into the spotlight because a significant element of what that I utilize is creating your own personal connection to your viewers via camera" she declares.
Similar to the students she taught, making Adrian's appearance before a public view a reality was a necessity for her to step out of her comfortable zone. However, according to her, "you don't grow from the comfortable areas."
She claims she's built her following by making investments in her knowledge. "For some time, I used to attend webinars for free, and I was studying the activities of other participants," she says. "I quickly noticed the change in my lifestyle when I began purchasing online classes that gave me the outcomes I desired. ."
Her top tip to assist content creators in building their fan base is to share their ideas about what they'd like to share; she strongly believes that creators should not be an information gatekeeper.
"Don't be afraid to share any information you've gathered and share your knowledge." have.Once I said , 'no way' and began giving everything I was aware of without the intention to get paid I was able to locate my students."
The designer created a basic sales funnel
To avoid being intimidated by fancy sales funnels, Adrian decided to keep the funnel easy.
Just a few months prior to the release of The Modern Influencer She created waiting lists using the Google form and put the information on her website together with her social media sites. Then, once she launched the course, she was greeted by many people who were waiting for the confirmation email.
She recommends that course creators do not allow sales funnels to intimidate their buyers. Instead it is recommended that they create a funnel that is straightforward, for example, waitlists to help them create leads that will encourage people to buy their courses once the course is launched.
She offered freebies for all courses.
The funnel for sales of Adrian is now a bit more complex and contains gratis materials which correspond with the classes she teaches. "When people download the freebie , or interact in the course the content, they're then added to an email-based automation system where it will sell them more products through email messages" she explained.
For the modern Influencer, she has a 60-minute webinar which provides the 100-day Instagram plan -that is i.e. all the steps needed to reach 10,000 followers and earn $1,000 in 100 days. Following the course individuals are promoted to buy the program.
Within the Email List 101 course, you can download a free 10-page pdf that teaches people how to begin, grow and serve an email list. For The Reels Roadmap course, there is a no-cost resource that helps people increase views, draw attention to their reels, and ensure that their reels are viewed by millions of people.
She overcame burnout
Although Adrian's business has grown fast, it's been with a cost of her mental health.
As she worked tirelessly in pursuit of her dream job however, she was caught up to the rhythm of overworking herself. "I did my best to be productive every minute of every single morning." the woman says.
After suffering from anxiety attacks and burnouts over the course of several months following the start of her initial course and she decided to employ an outside team to assist her handle the management of her business. "If I don't create the content I want to make, my company dies," she explains.
Now, she has an online business administrator, a funnel strategist, an engaging and community expert, a virtual assistant, video editors and an expert in brand collaborations and an SEO specialist , as in addition to an Pinterest supervisor. With the help of a team, she's been capable of setting more strict professional and personal boundaries on how she takes care of herself. As a consequence? A greater freedom to concentrate on creating content instead of becoming a weed. "I've discovered certain aspects of myself so that I don't get to those points of no return," she says.
She is constant
One of the most important aspects that Adrian learned during her content creation journey -as well as the burnout experience she had is that this is a marathon not a race. Adrian suggests that all creators follow this method, in particular, to avoid burning out and to build an organization which will endure.
"You're on the long haul," she explains. "You don't need to see results immediately or need immediate gratification."
She advises makers to tackle their company daily, and in smaller portions. "It doesn't have to be all things go on at the same time," she adds. "This is the game lasting. If this is what you're trying to attain, improve 1% every day. If you accomplish this by focusing on one thing in the span of 3 years, you'll have so far more success than any else who attempted to tackle all of the things simultaneously. ."
One of the biggest achievements has been the achievement of obtaining the YouTube Play Button which is an honor given to one of the top YouTube channels. "It was a full circle moment of my journey," she states with a smile. "I would like to go back to my childhood and tell twelve year old Millie that those dreams that she had in her mind could become reality. ."
Another thing she wishes she could revisit in the past in order to remind herself of being convinced in this process. If anyone else is aspiring to become an online creator, she suggests they concentrate on the advantages from slow and steady expansion. "Don't be thinking about how long it's going to be," she advises.
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