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The top 41 free marketing tools for marketers Strategies to achieve more using low costs options

Mar 17, 2023

The most efficient marketing techniques can make your life easier, save cash, and also increase the efficiency of your work However, here's the kicker that finding them is never easy.

Test out different tools to determine what they can do to improve the workflow of your job. It takes time, effort and cold sales emails every day. What's the outcome? You can try various programs for free, and never find the best performers.

We've put together this collection of online marketing tools that can be used for free and help solve this problem. You'll find the most reliable and tested tools that I personally have used (and I would highly suggest) or real marketers utilize and are adamant about.

Save this article so that you can go back to it anytime you want to get an overview of the tools available that range from writing tools powered by AI to time-savers, project management software and time-saving software.

Marketing experts, what are the effective and cost-effective tools for marketing that you simply cannot use? Disclosure: This is an article I'm working on with a specific customer.

-- Masooma | Content Writer (@inkandcopy) The 6th of March, 2023

After that, you can jump into the category you'd like to go

Free CRM software

1. EngageBay

EngageBay is great for solo and small business marketers for tracking and managing sales through this same system. It offers a user-friendly interface that allows drag-and-drop , as well as filters to allow separating contacts.

2. Zoho CRM

Zoho CRM is one of the Zoho suite of products, which includes 500 records for free cost. You can also choose to taking out unfinished records from your leads which lets you free up space in the version that is free.

Option to pay once you're ready

Freshsales CRM. It is a CRM that uses artificial intelligence to prospect, qualify leads and generate sales.

Video makers

3. Create

Make edits to the video in order to add names and other elements and use the aspect ratio feature to change the size of your video within a matter of minutes. You can also connect your account with platforms such as Facebook and Constant Contact, to make it easier for you to share videos you've created directly through the Create.

4. iMovie

iMovie is still the most popular method video maker, but it is not a good choice for beginners. This free video maker for Apple devices lets you make simple videos moving around. Begin from scratch, or seek assistance using the software's storyboards, or templates that have been created for you.

Paying option to think about at the time of its completion:

Creator's Premium plans featuring advanced features such as creating personal CTAs and end cards for your video as well as accessing engagement metrics.

Social media tools

5. Buffer

The free Buffer program lets you control three social media accounts. You can make and schedule up to 10 posts per channel (such an effective way to reduce time! ).

6. Social Talk

Social Mentions monitors your company's mentions and hashtags on social media platforms, and tells your the amount and nature of the conversations your followers are having about you, or by using your individual hashtag(s).

7. Hypefury

Hypefury is a specific Twitter scheduler perfect for those that want to maximize the benefits of this social media platform. You are able to schedule not only tweets, but also Twitter threads with this app.

8. Sparktoro

Sparktoro is a study tool. The tool is free and will provide you with an estimate of Twitter users' real influence. It also helps you understand their social media followers and display what other marketers are discussing and sharing through Twitter.

Option to pay about when you are near its completion:

Hootsuite Hootsuitefor making plans to schedule, analyze, or schedulingyou can even analyze social posts using just one tool.

Tools for editing and writing tools for editing and writing

9. Hemingway Editor

Hemingway Editor helps improve your writing's readability score. It accomplishes this by accentuating long sentences that are difficult to read , as well as sentences that make use of passive voice.

10. Grammarly

Grammarly Freemium can detect typos and check your grammar.

11. SpeechTexter

SpeechTexter lets you speak into the tool so it is able to write your text -- perfect for days when you're not feeling like or can't (God forbid!) to type.

12. ChatGPT

ChatGPT assists in thinking up ideas, putting together the first drafts completed, writing meeting itineraries and much more.

Paying option to think about once you are ready

Writer for improving the readability of your content grammar and reuse to reflect your personal brand's voice and standard of editing.

Brainstorming and collaboration

13. Miro

Use Miro's free program to create three mind maps that can be edited as well as brainstorming boards (or choose from their collection of ideas for brainstorming).

14. Figma

Figma is a completely free team collaboration tool for designing and prototyping designs.

Payment option to think about once you are ready

Twist allows for async-based team collaboration, including coordinated collaboration on files.

Tools to market content

15. Coschedule headline analyzer

Headline Analyzer analyzes headlines to determine their SEO-related value as well as click-worthiness and helps you write headlines that are engaging.

16. Blog Topic Generator

Input five words related to your topic or theme for your blog, as well using HubSpot's Blog Topic Generator gives you an full week of blog topics you can write about.

17. Content Idea Generator

Portent's Idea Generator is a great way to help you come up with ideas to write content. Enter a search phrase and the program will provide numerous ideas you are able to make up your own.

18. PrimoStats

PrimoStats offers you unique stats that you can add to your site and avoid the rabbit hole of research. The free plans provide access to 1,200 stats.

19. Yoast

Yoast is a no-cost WordPress plugin for improving your website's SEO. It does this by evaluating the use of keywords and its the readability.

Paying option to think about at the time of its completion:

GatherContent. It's a platform for content operations that lets you control your entire content marketing -- create templates briefs as well as style guides and briefs and a workflow for content complete including the editorial calendar.

Software for managing freelancers

20. Toggl Hire

Toggl Hire can help you evaluate freelancers' skills before hiring them, by creating assessments for their skills.

21. Google Meet

Use Google Meet to participate in conversations with freelancers to explain your brand's personality as well as content needs.

Paying option to think about when it is ready

Content Harmony for creating shorts to freelancers.

Invoicing software

22. Zoho invoice

Zoho Invoice allows you to create cost-free invoices.

23. Deel

Deel is a secured payments platform that lets you hire and paying teams from 90 nations (in the no-cost plan).

 Paying options to contemplate once you are ready

Automated invoicing is possible with Deel's premium Pay contractors across more than 150 countries and numerous others.

Design and graphic tools

24. Canva

Canva could be an easy and intuitive tool for creating blog and social media pictures within the span of a few minutes. Utilize their templates to get started or create your own if you've a knack for making designs.

25. Vengage

Venngage is yet another very simple tool for amateur designers. It allows you to create five stunning and affordable visuals, including presentation, infographics and reports, graphs, charts and even printable.

Payment option to think about once you are ready

Visme. Utilize it to create videos, animations and monitor your content's performance metrics.

Techniques to increase productivity

26. Otter.ai

Otter's simple, free plan converts 30 minute long webinars, videos, and podcasts , so that you needn't complete all of the process by hand. The plan allows you to transcribe 300 minutes per month , as well as upload up to three videos and audio file.

27. Screen recorder

28. Pocket

Pocket allows you to store your media (videos or podcasts) and blog posts) to read them at a later time. You can also tag the content for quick reference, and utilize an audio player that reads written content for you.

 Payment option at the time it is completed:

Evernote for taking notes and organizing them, setting dates, and the sharing of notes with colleagues.

Time-saving and free tools for making time

29. Zapier

Zapier lets you connect various applications, and then automates the process through zaps. The free membership lets you create 100 Zaps in one step every month.

30. Waldo

Waldo The Waldo extension is a no-cost Chrome extension that could accelerate your search. It offers a completely free Google search experience; getting content removed from ranking sections for easy skimming and offering filters to help you locate what you're looking for quickly and efficiently.

31. WayBack Machine

WayBack Machine It's an extra Chrome extension which works to give you archives of web pages. Utilize it to source the material you create and look at how your rivals or other businesses came up with different campaigns in the past.

Paying option you can consider once you are ready

Zapier Premium for creating multi-step zaps.

Tools to help manage projects

32. Trello

Trello is a remarkably simple-to-use software for project management, which gives the user the option of ten free Kanban boards to manage your projects using the number of columns as are required.

33. Notion

Notion is an entirely customizable tools for managing projects. You can utilize it to create Kanban boards, tables, documents, or whatever else you want to create. The software also includes Notion AI that summarizes content, creates tables from connected information, and more.

34. ClickUp

ClickUp is yet another user-friendly and versatile tool. It can be used to make documents, get various views of your project's pipeline and a lot more. If you're struggling to get started take a look at one of their templates and you'll be set to begin.

Option to pay when you're ready

Asana. It's ideal for project, task as well as work management, and includes numerous features integrated.

SEO tools that are no cost

Google Trends will show how well-known a specific keyword or phrase is across specific time periods.

36. Keyword Search Engine

Ahref's KeywordRankChecker will show you how the search term you're looking for appears on the search result pages for engines.

37. Website Authority Checker

A different free tool from Ahrefs, Website Authority Checker will help you identify the authority of your website (DA).

38. AnswerThePublic

AnswerThePublic provides all the questions users are asking about the keywords.

39. Keyword Tool

A free Keyword Search Tool created by Ryan Robinson gives you keywords that you are searching for that demonstrate their popularity, the volume of searches as well as their rank their level of difficulty.

 Options to pay for when you're ready

Semrush and as Ahrefs to access a complete suite of tools for keyword research, including link-building as well as Clearscope for optimizing your content to rank higher.

Analytics tools

40. Google Analytics

Google Analytics is a completely free tool to track your website traffic and engagement behaviour (how how long people are spending time on your site, for an example).

41. Hotjar

Hotjar's free program includes unlimited heatmaps that let you know what users are doing with your site and the CTAs that they're clicking and where they're stuck.

 Payment option to consider when you're ready

Chartbeat to monitor engagement analytics in real-time.

Additional resources for gratis

We hope you've discovered some useful techniques to use from this list of free marketing tools. And if you're looking to know more about video marketing in particular there are plenty of information for you to use:

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