Synchronize Up for Level Up Refresh Member Communication Members + Campaign Refinery

     Reader Disclosure

Enhance the quality of your communication to members with Member as well as Campaign Refinery! Every click can connect your customers and see an increase in engagement. Find out more about strategies that work and best techniques.

Contents Toggle

•       Introducing the Member Campaign Refinery Integration
•       The Mechanics Seamless Synchronization
•       The Benefits of Precision and Individualization
•       Let's get started! (It's Simple!)
•       3 Strategies to Increase Member Communication Using Member as well as Campaign Refinery
•       The power of Email Segmentation Black Friday Case Study
•       Strategy Overview
• 1. Non-customers show and tell
• 2. Past Customers Look What's New
• 3. Existing Lower-Tiered Customers Sweet Upgrade Deal
• 4. The most prestigious customers are more likely to be loved by
•       Results and Reflections
• Wrapping Up Making the Most of the Member and Campaign Refinery for Awesome Member Communications
•       The most important takeaways

Every interaction counted. That's the same when you're on your membership website as it is in your local grocery store.

The way you interact with your customers (and whether or not you communicate with them at all) plays a major role in their engagement, loyalty, and the likelihood that they'll invest in more of your products and services.

In the event that a customer signs-up with an email address, it is a direct line of communication. direct line of contact which has the potential to grow this relationship, and provide better lifetime customer value.

By integrating the Member, Campaign Refinery integration You are able to tap into this potential with specific, targeted communications.

Read on to find out the way segmented marketing in email has given the brand experience a 30percent increase in sales during this Black Friday campaign.

There are other situations where you could make use of an connection of your email to Member for effective and accurate member communications.

Following this article, it is possible to utilize email segments in order to increase sales, upgrade and increase engagement of your members.

From the initial click to the lasting effects, plan the path of engagement and improvement for each user. We'll tune-up and get started!

We are introducing the Member Campaign Refinery Integration

The Mechanism of Seamless Synchronization

This integration allows you to take your decision based on a variety of activities of members in member.

This complete list of actions that may create tags that are removed or added to the automation feature in Campaign Refinery:

• Addition: When a member is added to a level of membership or is added to an existing membership level.
• Refused:When an individual stops or makes payments that are not at the level of their membership but doesn't have access to information that is secure.
• Non-cancelledWhen an account holder joins the account following cancellation or completing a bill rebilling transaction after it was annulled.
• Expired: When a member's membership is expired following an initial trial or a one-time payment.
• ExpiredWhen the member joins an account by renewing the membership prior to its expiration.

Each one of these scenarios may trigger automatized actions. This isn't just about observing member movements; it's about being able to react to the most appropriate method that's possible.

Benefits: Precision, as well as the ability to personalize

     What is this implying regarding communications for the members? Precision. Personalization. Impact.

By segmenting your email recipients using these automated tags, your messages will reach closer to the core of your recipients. Apart from broadcasting messages, it's a dialog that is tailored to each person's individual journey and preferences.

Let's Get Set Up (It's simple!)

It is possible to activate the integration

The activation of this integration an individual piece of cake. In your WordPress dashboard, go to Member > Setup > Integrations > Mail Providers >> Campaign Refinery.

In the next new window, you can click the slider to enable Campaign Refinery.

Take the Campaign Refinery API Key from your Campaign Refinery account and you're ready to go! Two tools that can be powerful at connecting and ready to take action!

Leveraging Tags Automatic Engagement

This is where the fun begins. Through Your Campaign Refinery account, you create tags that identify members by their activities in the member.

When they're making a move to an entirely new level, cancelling their account or returning following a break every action gets the appropriate tag. This allows for highly targeted and precise methods of communication.

Imagine that you are a member of Member with three members Three: Silver, Bronze and Gold. Then, you add three tags to them within Campaign Refinery so that you can only send email to members with the tag "Gold" In this case, for instance.

In this case, it's feasible to setup automated processes to automate the Bronze label in Campaign Refinery when a member joins to the bronze level within your company, add the Silver tag when you have welcomed them to the Silver level and then on and so forth.

The same is true for you. you are able to automatically take awaythese tags whenever a user chooses to terminatetheir subscription and terminates their membership.

If you're facing this issue, it's possible to adda completely new "Cancelled" tag in Campaign Refinery to target these old members to create a reengagement campaign.

We'll explore these scenarios further in the future.

The result is specific message

Once these tags are in position, the possibilities for communication are limitless. The possibilities are endless. You can contact members who've recently cancelled using targeted messages to draw them back, or nudge lower-level members with compelling reasons for them to upgrade.

It's about creating an intimate dialogue and intimately connected to each participant's personal life.

"The Big Picture: Beyond the Click

The integration is more than a technological set-up; it's an effective strategy to establish relationships with your customers.

Make sure you check back to see how we continue our exploration of the ways you could use these tools to go beyond simply communicate, but also communicate with your colleagues in a way that truly counts.

     3 Strategies to Improve Member Communications by Using Member as well as Campaign Refinery    

We've now set the scene by introducing the Member as well as Campaign Refinery integration, let's explore the ways you can benefit from this powerful integration to improve the quality of your communications with members.

1. Promoting Upgrades for members of lower levels

Direct Method for upgrades:

Make use of the tagging system in order to identify members in lower levels, for example "Bronze". Design and customize messages to highlight the advantages from higher levels.

There are many ways to highlight exclusive benefits such as testimonials, exclusive advantages, or glimpses at what "Silver" as well as "Gold" levels provide. The aim is to create an image of what that are not, and making them irresistible.

Results-driven Communication: Be sure to concentrate on the advantages and the experiences during the process of upgrade. You can share success stories or examples of people who have completed the upgrade and gained tangible benefits. This method transforms abstract benefits into tangible results, which makes upgrades more appealing.

2. Reengaging Members Who Cancel

Targeted Reengagement Campaigns:

If users cancel their account then, you automatically label them "Cancelled" and launch an individualized reengagement program.

This type of program may concentrate on the possible reasons for their decision to leave, offer special incentives for re-joining and update them with changes or other content that might rekindle their passion.

Personalized Following-Ups:

Create a personal message that acknowledges and appreciates the participants. Sometimes, sending a short message asking for feedback or providing help can open the door for them to engage again.

3. Cross-selling to buyers of product

Identifying Purchasing Patterns:

A community is the creation Not just a customer Base

Each of these strategies extends beyond the traditional communication with members. These strategies are about creating an atmosphere of belonging, that each member feels valued and heard.

You must ensure that you provide information that is beneficial to the users. This increases their confidence with your company and improves their experience.

     The Potential Of Email Segmentation: Black Friday Case Study    

Check out what one company did to knock the ball right out of the park in the Black Friday campaign, boosting sales by 30% with smart segmentation of emails. This is a great example of what you can expect to see when you get your member communications just right.

Strategy Overview

The business was able to come up with a fresh strategy and split its customer base into four categories, which comprised past customers, non-customers, clients who were already lower-tiered, as well as the top customers. All groups received email messages specially designed for them and suited to the unique nature of their relationship to the business.

1. Non-Customers"Show and Tell"

If you're a person who hasn't purchased something yet, the company put on an extravagant red carpet. They highlighted the most appealing features of their products, along by glowing reviews. It was their goal to turn the curiosity of customers into clicks, and turn clicks into sales.

The business also created a contest through the Raffle Press to increase the involvement of their clients and increase the share they can get from their Black Friday offer.

2. Former Customers: Check for Updates

Customers who were not previously informed of all the exciting new enhancements and features. The aim was to revive the interest of past customers and to entice them back.

3. Existing Lower-Tiered Customers: Sweet Upgrade Deal

The company made an appealing offer to customers on lower tiers: change to a more expensive plan for a fraction of the cost of renewing the current plan. It was a smart strategy to promote the advantages from higher-tier plans to the customers.

4. High-end Customers"More to Enjoy"

To keep loyal customers at the upper echelons, it was all about cross-selling. The brand suggested products that complemented their existing offerings and ensured that their ideas added worth to the existing assets.

Reflections and Results

This strategy of planning and focusing results in a positive outcome. Engagement, sales, conversions all went up. The brand was directly speaking to their needs. This is a huge factor within the realm of marketing.

Its Black Friday success story is an example of the power of ensuring your email's segmentation right. In the process of recognizing different customer wants and needs, as well as speaking their specific language, the company saw some remarkable outcomes.

Reviewing How to Get the The Most Out of Your Refinement of Campaigns and Members for Awesome Member Communications

Through this blog, we've observed the way that combining Member with Campaign Refinery really steps up your member communications, bringing novel and exciting ways of communicating with your customers.

Combining the powerful features of Member, and the exciting capabilities of email in Campaign Refinery, you have the potential to revolutionize your strategies for engaging members.

Most important lessons to take away

• Tailored Communication:With automatic tagging and segmentation, you'll be sure that each email you send is relevant and personal to the recipient and connects to each individual's personal experience.
  
• Enhance Engagement Engaging members that were previously disengaged and entice customers to upgrade or explore new products. This integration can allow the creation of significant relationships which increase the loyalty of your customers and grow.
  
• Measurable ResultsThe successful stories such as those featured in the Black Friday campaign case study demonstrate the impact in real life when properly implemented, segmented communications strategies.

If you've any thoughts or experiences that you'd like to share with our members or you're thrilled about the potential to make a difference, leave a message in the box below. We're always seeking feedback from our readers!

Don't forget to sign up to get additional tips and advice on member site management and marketing strategies join our blog. Keep an eye on us, keep up to the moment and develop with us.

Let's celebrate your accomplishment of creating a vibrant active, connected community!

Did you find this blog post helpful? Connect with our posts on Twitter, Facebook, YouTube, and LinkedIn to get more tips and best practices to maximize the value from your online membership.

You might also like...

Send A Comment Refuse to reply Your username or your name to leave a comment Make sure to enter your email address to Comment box. Enter your website URL (optional)

D

Recent Posts

"We've considered a few of other membership tools that were part of packages we'd made an agreement to. But there's nothing that can surpass Member. I know that there's lots of great stuff which people have created over many years. When it comes down to customization If you're using WordPress it is impossible to modify this. Obviously, I'm super biased, however we've earned millions of dollars because of this product."

Tristan Truscott Satori Method I've added Member] onto my top choices for these. The new Member is a fantastic choice! And the price offers a good value.

Chris Lema LiquidWeb Members integrates with the various tools I currently use. And they're so eager to work with new products that are being released. It's amazing how they manage it. If I were to get the membership plug-in of now... for myself, I'd pick the Member.

Adam Preiser WPCrafter

This post was posted on here