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The reason why instructional videos can be a game changer for events |

Jun 27, 2023

It's getting harder and harder to convince participants to come to events in person or online. If your landing page's promotions email, social media posts aren't getting your event the numbers of registrations that you'd like, it could be time to think about how video can drum up excitement and demand for your event.

Videos that instruct are a great way to help participants to grasp the significance of your occasion. Instead of having a website that has paragraphs describing the event's details, send a punchy video with your intended audience. You can pique participants' curiosity about the topics that will feature at your occasion, give details on the venue and answer questions commonly asked, and ultimately show the value of your event with visual story telling.

In the beginning, generating demand early for the event may be hard, it can be even more difficult to keep interest high once the event has gone live. Virtual events are rated with a no-show percentage of 35 percent. To encourage people to log on and participate throughout your event, it is necessary to create a marketing campaign that excites participants, informs them, and encourages the attendees.

In this article we'll provide suggestions and examples of tutorial videos that will help you create FOMO-inducing event marketing campaigns.

The following article:

What exactly is an instructional video?

Five ideas for pre-event instruction videos

Pre-event videos can help set expectations for attendees, hypnotize the event as well as make your event easier to access. Furthermore, 47% of marketers believe interactive content is among the most efficient ways to generate leads.

Need some inspo to get you started on generating excitement at your next event? Here are five suggestions on how you can build momentum using the help of instructional videos prior to your event.

Walkthrough of the event venue

Videos that you have prepared for the event will create excitement. The sharing of a walkthrough for the event video is an excellent way to excite attendees about the upcoming agenda. They're also a chance for people who aren't attending to be enticed enough to sign up.

Brian Cole, the founder and CEO of creative production company edgefactory says that walksthrough videos for venues are the basis of a series created for getting people ready for the event.

"This video could include images of the location the event is in to get attendees eager to go, crucial points that inform and inspire participants, as well as a call to action to register," he says.

"Then we produce other videos such as explainer videos on how to register for an event, or on how to join and download an app for events, or even listing the top 5 things to be aware of prior to going to the conference."

In the case of Atomicon, a British-based marketing event Atomicon released the video clip that gave prospective attendees an idea of the location, ambience and the various activities. The final message is a invitation to take action in order to increase the number of attendees.

Live FAQ

Do you keep getting the same inquiries concerning your occasion? Set up a live Q&A where people can submit questions in real time. Share details about what people are likely to experience at the event and why they should attend, and when it starts.

It's easy to create an engaging and informative Q&A with video. After recording your session, you can modify the video, add them into a template that you can customize, and upload them to the channel you prefer.

Screen recordings of the program walkthrough

Interactive maps

Have to inform the guests of how to get there? Where is the stage for keynote speakers? or where the party afterward will take place?

If you're hosting a large person-to-person gathering, a interactive map can help attendees to navigate the venue prior to arriving on the site.

Infographic video

A animated infographic or instructional video can be a way to explain the schedule of your day's agenda.

Event organizers could employ animations to inform attendees how they can choose and reserve different events. You could also use infographics to explain the purpose behind your event.

4 ideas for live events video tutorials

Planning an event comes with some unpredictability. The online registration process is only two clicks therefore registration is difficult to believe. Though thousands could have registered for your upcoming online conference, there's no guarantee of presence until after kickoff time and the log-in.

Plus, how can you ensure that people stay engaged after they've been in your online event?

Marketers need to grab the attendees' attention by showing how the conference isn't just the opportunity to gain knowledge about new material but also an opportunity for engaging with the speakers and connecting with others.

Keep your in-person and virtual participants engaged during the event by using these informative videos.

Demos

Demonstration videos can be a great choice when you want to show a product in its use. These kinds of videos often use original footage to highlight a product through tests, un-boxings, or someone explaining how to utilize the functions of the item.

If it is an event, demo videos could appear during the keynote or during an ad break.

Tutorial

During the event, speakers can share a pre-recorded tutorial video. This video will teach the audience a new skill, such as how to utilize a certain feature of the product.

It could also be a masterclass with a speaker on the process they used to achieve a particular outcome.

Screen-record a video tutorial

Screen recordings are becoming a increasingly popular element of marketing campaigns. In 2022, 57 percent of video marketers created screens-recorded films.

This isn't a surprise as to why they're an easy method to display rather than inform viewers. What's crucial is editing the videos effectively to make sure they appear authentic and professional as opposed to amateur. If your event is focused on technological advancements, then screen recordings can help demonstrate different features and use cases.

Live stream Interactive sessions

Do you want your participants from outside to be a part of the live streamed events? Make live-streaming sessions with interactive elements so that everyone is able to participate. If you're planning to host an event live featuring speakers, make sure to include live polls and live Q&A or networking sessions to encourage both people who are online or in person to participate.

7 ideas for marketing post-event videos

Event content that is of the highest quality can continue to be enjoyed long after the event's conclusion. Excellent event-related content created by the speakers, topics and sessions have the potential to engage participants for a long time until the next event. Event managers should aim to build brand loyalty with the same event content that is always relevant so that attendees will be eager to attend the next one.

You can go beyond the typical event highlight video and help your viewers continue to grow through these video suggestions for online use.

Key Learnings Video

After your event, you can share short snippets that help attendees retain the main takeaways of the day or session.

Brian Cole of Edgefactory explains the importance of creating recap videos to help keep your event going for a long time after everybody has left for home.

"After the event, we provide a highlight of everything that happened at the event, which includes interviews with key speakers at the event, as well as sponsors or sometimes the event team thanking people for attending," he says.

"This allows viewers to remember what they learned from the event, helps them remember the benefits of attending, and gets participants excited for the next one" the expert says.

Brian's company, Edgefactory, recently produced a highlight video for the 2023 Quest SKO IT operations and cybersecurity conference. During the clip, the host talks with speakers, attendees as well as organizers on the reasons they're there, their key experiences, and the lessons they've learned from the conference.

Event recap video

Recap videos remind attendees about the positive experiences they gained out from your experience and inspire attendees to be excited for the future.

These are also an excellent method to reuse your content from events as well as expanding your reach to the social media channels. Recap videos can include an assortment of reviews or highlights of the event as well as strategies for the coming year.

Lori Hall, co-founder and head of creative at multicultural marketing agency Pop'N Creative explains how a video recap of the event helped them amplify the reach of a one-off event in collaboration together with Hulu and Hulu in New Orleans.

"We pitched a recap video that would guide our customers through the specifics of the experience. Hulu published a summary of each day on their brand social handles. The idea was to get online impressions, and later upgrade these numbers." she says.

"The Rink @ The Hulu Motel was a audience of 8.1M which was amplified through our influencers, celebrity talent & VIPs who shared their experience on social media. The Rink @ The Hulu Motel on their networks."

Recordings of speakers

Have you ever attended a talk that you learned something interesting but then forgot it just a couple of days after? We've all been there. us. For attendees to apply the lessons they learned at your conference, aid them by recording on-demand speakers.

Include a link your recordings from the speaker in a follow-up email a couple of days after the event. It should be easy for them to locate what they're looking for by dividing audio into chapters and supplying a written transcript.

Semrush's Global Marketing Day, the company posted recordings of its keynote speakers to the website. Visitors to their site can watch the recordings for absolutely free.

Screenshot from SEMrush event on demand page

Interactive video quiz

Gamify your recent event and offer participants the chance to win prizes and show off their competitive sides with an interactive video quiz.

The quiz could take place after a keynote speech or after a full day of activities, or async once the event is complete.

Create personalized videos

Instead of distributing a standard text-based email summing all the highlights of your event, send a personalized video. Show your face, thank attendees for coming, and talk about your highlight moments from your event.

Training videos

80% of folks go to virtual events solely for educational reasons. Make sure to tap into their desire for learning through sharing instructional videos immediately following the occasion. Based on the content of your keynote speakers' presentations it is possible to create an outline of the tips as well as best practices and important takeaways.

Alternatively, ask your speakers to make short, 10-minute webcasts for training that loosely reflect their presentation.

Follow-up Q&A

Participants may either submit their concerns prior to the Q&A session and they may also ask them live.

Online course bundle

Repurpose your event into an online series of courses. It's a fantastic option to make sure that your event isn't forgotten. It's also a way to engage non-attendees.

You can offer your course package for a single payment, or as a monthly subscription. These course videos will also generate brand awareness for your next events, and will encourage sign-ups.

Begin creating your own instructional videos today

Videos that instruct you can assist you to advertise your event at any point in the campaign. They're a way to generate excitement, draw participants in as well as encourage prospective attendees to register. The key to effective instructional videos is to understand your audience and share videos that entertain and inform the audience.

Are you ready to take your online event participation to the new heights?

Video for event marketing instruction FAQ

What do you need to know about making an effective promotional video for your celebration?

A good promotional video should serve as a teaser to the event, and create excitement among potential guests. You can build hype for the event's agenda by providing walkthrough videos, sneak previews, and highlights of previous editions. The promotional video should be brief and simple, to ensure that you leave viewers with a desire for to see more.                 What are the advantages from event-related video marketing?

Video is among the most effective event marketing methods to help viewers visualize your event. Utilize your videos for marketing to build excitement ahead of the event, engage guests, and extend reach after your event is over.                 What are some things to think about when creating a video for an event?

Before you produce a video for an event, make sure you have an outline. Make sure you have clear objectives regardless of whether you're aiming to raise awareness, boosting sign-ups, and enticing attendees from home. To avoid overspending, set a sensible budget and stick to the plan.