The Method Millie Adrian Made $400K by Training aspiring social media influencers
Millie Adrian is on a goal to educate young social media influencers how to make money on Instagram.
Her enthusiasm for the creation of content began early; in 2008 she started an YouTube channel alongside her younger brother, which was up for nine years. "It was all fun," she says. "We produced unintentional videos, skits and mock-ups and tested out different ways to live ."
Following her new job at a company in her 20s, she was bored with the artistic opportunity that video-making gave her. It was then that she decided to give it a go Instagram writing on the side of her work schedule. She promoted herself as a lifestyle website and published "anything and everything" posting photos about food, travel, fashion, coffee, wine, books and her dog.
Her Instagram account @itsmodernmillie rapidly grew, and she was being asked all kinds of questions from followers. The people wanted to know what she was doing to grow as well as how she managed to take specific pictures as well as how she was able to garner such a large amount of engagement. To provide her followers with relevant information, she decided to create a second YouTube channel. In the course of the time, Instagram teaching was the main focus.
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"My YouTube started to grow after which my Instagram began to expand which had the impact of helping more people," she explains. "I wanted to see which platform took off and later move onto the one that was profitable. But, all of them were in a natural way over ."
The month of October, she resigned from her corporation and started to become an all-time creator of content. Since, she's built an Instagram audience of 117K and a YouTube channel with 246k subscribers andhaving created online courses for 2021. She has already enrolled 600 students and earned over $400,000 in revenue. "Next year, I'd like to make seven figures," she says with smiling.
Here are the 10 ways she earned multiple six figures in her first 16 months of selling materials for courses:
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- Her instinctual intuition was what she followed
- She's been launching three courses
- She carried out market research in order to find the best price
- Her content was designed in response to the needs of her readers. would like to be able to hear.
- She continually improves the experience of her students
- She was extremely generous in her expertise
- She designed a straightforward sales funnel
- She offered freebies for each of the courses.
- She was able to fight off burning out
- She's steady
She listened to her gut instincts
When she was working for her business, Adrian created content for Instagram and Youtube during the weekend. This outlet allowed her to rekindle the fire in her imagination and soon she was wanting to spend more time doing it.
While she loved working from 9-5 but she started to feel an uncomfortable "gut feeling" of knowing that she was destined for greater. "I was unable to sleep, as my inner voice was telling me that I could imagine a better future," she shares. "I discovered there was the chance for me to be a part of more than just the ."
The decision was made to quit after she had always earned at least half of what she was earning during her previous work by producing videos. "Everyone will have many different demands for this change," she says.
When she had achieved her goal and was able to achieve it, she quit her job and entered the world of self-employment. This was on the 4th of October, 2019. With a huge following and an abundance of time, she decided that the next step in her path was an online course creation.
She also launched three classes
Presently, Adrian has three courses including The Modern Influencer which is her highest priced course, costing $997 USD. Email List 101 It is an intermediate-ticket course costing $297 USD. And The Reels Roadmap which is her cheapest course at just $97 USD. The classes she provides will help individuals be a content creator online, but"The Modern Influencer is the main topic she is focusing on.
The company was called The Modern Influencer is a course that introduced in July 2021. The course began with a six-week group coaching meeting that was $597. Then Adrian was able to make the group program an individual, three-month coaching program. However, Adrian discovered that she wasn't equipped to instruct hundreds of students in one-on-one sessions. Adrian took the decision to turn"The Contemporary Influencer" into the form of a course that can be recorded.
While searching for the perfect online platform for hosting courses, she was drawn to this platform because she'd attended a number of online classes, and , as a college student, she was most loved.
"From students' perspective that's the most effective method of learning and most straightforward way for them to grasp."
Apart from offering three courses, she also has additional items available for upselling for checkouts to boost sales, like Pitch Email Templates, Pitch Slide Deck Template and Kit Guide for Media Kit Guide, and 100+ Caption Ideas.
She carried out market research to figure out the best price
For pricing the Modern Influencer, she did market research; she was curious about what other authors were charging for similar programs, and she compared her course to their offerings. "I learned from what they had taught, as well as my style of teaching, rather than," she says.
"I couldn't find a class that covered the use of Instagram as well as brand collaborations. My course brought the two together," continues Adrian. "That's what allowed me to figure out the right cost ."
Her content was created based on what her customers wanted.
Adrian created her classes, not only on what she was looking to impart but she also thought about which courses needed to be added.
The audience was asked how many of them took an online class through Instagram or Instagram, as well as the information they would have liked to know but weren't. In the next step, she created The Modern Influencer's class by "brain-dumping" all the information she could think of on sticky notes. "The table was an avalanche from sticky notes" she laughed.
The sticky notes were laid out in alphabetical order from A to Z, covering everything needed to allow somebody to transition from being completely ignorant about Instagram into the full-time creator of Instagram content. Every A Topic was divided into sections, while other sticky notes evolved into lessons. While she says that her class is concentrated on Instagram however, the course is constantly changing; every year, she will be adding new lessons. Plus, she can imagine adding classes on YouTube and TikTok since that's what the audience asking for.
Each of her classes is presented in various formats; she switches between her videos as well as her talks, slide presentations, and screen recordings. "It will depend on the topic and the way I think the students will be able to absorb information the best," she says.
Plus, her content is all pre-recorded. It isn't live aside from an open Q&A she hosts on her Facebook page.
She continues to improve the experience of her students
The Facebook group she is in is where The Modern Influencer students are connected. Students are able to connect all the time to the group and it offers a forum that allows students to post any concerns regarding content creation.
Apart from the group on Facebook as well as the Facebook group She's been playing in various methods to ensure that people are engaged within The Modern Influencer. She's thinking of creating a Modern Influencer certificate that proves that they've completed the course and is recognized as an influential. Plus, she wants to connect those who have taken the course in order to receive brand-related deals on a PR list. "I do not want to become an agent. I'm just trying to give people how to proceed," she says.
Additionally, she wants to give her students an opportunity to become participants in the class This means Adrian will reimburse students for a share of cost of the course by referring students. "Those are a few suggestions we're looking at as we work to develop a clear strategy for next year's class," she says.
She was kind in sharing her expertise
Her followers are young influencers - that is, content creators looking to become the spokesperson for their online company.
"I am not a photographer for businesses or any other person who doesn't want for a camera to show up since a large portion of my work involves creating emotions with your viewers on camera" she says.
Like the students she taught creating Adrian's stage presence a reality required her to step outside of her comfort zone -- however, as she says, "you don't grow from areas of comfort."
She believes she developed her reputation by investing time studying for her own. "For quite a while I would attend free webinars and analyzing how other people's activities were taking place," she says. "I soon noticed the shift within my personal life, and started to purchase online courses that would get the results I was looking for ."
Her number one tip to assist content creators in building their credibility is to share what they want to teach She believes that content creators should not be watchdogs over information.
"Don't be secretive about your skills, but you should be generous with the knowledge which you have.Once I declared 'no way to the side and started teaching what I'd learned with no intention to get paid, my audience found me."
She created a simple funnel for sales
Instead of being scared by sales funnels that are complicated, Adrian chose to make his sales funnels as simple as possible.
The weeks leading up to when the launch of The Modern Influencer in the months leading up to when she launched The Modern Influencer, she made an open waitlist by through the Google form. She then posted the details on her website and all of her social media channels. When she finally launched her program and received a roaring audience waiting for her email messages.
She recommends that course creators stay clear of funnels that scare people away. Instead, she suggests that they build a basic funnel similar to waitlists so they will generate leads and make customers excited to purchase their course after it's been launched.
The instructor gave away freebies with every course
In the present, her sales funnel is more comprehensive and she offers free resources which are in sync with her courses. "When users download the freebie, or responds to it, they're then added to an email automation that will then upsell them with those emails," she explains.
For the Modern Influencer She has scheduled an hour-long webinar that will explain the 100-day Instagram strategy -that is i.e. how to reach 10,000 followers and make $1,000 in the space of 100 days. Once they've finished the instruction program, the participants get re-sold the program.
With the help of her Email List 101 course, it is available for free. ten-page download that teaches individuals how to grow and maintaining the email lists. In the Reels Roadmap course, she has a freebie that teaches users how to improve views, attract attention to them, and help make their reels viral.
She battled burning out
The company of Adrian has grown rapidly but it was at the expense of her mental health.
Although she had a ideal job, she got stuck in the cycle of working too much. "I was working every single hour of every day," she says.
Following a series of stress and burnouts in the period following the day she started her course after which she decided to get an assistant to manage the administration of her company. "If I'm not creating the content for my company, it dies," she explains.
She now has the position of a digital business administrator as well as a funnel strategist. She is an engaging and community expert, a virtual assistant, video editors, brand collaborations manager , an SEO specialist. She is also the position of a Pinterest administrator. After bringing on a team, she's been able create new guidelines that are more professional and personal to take care of herself. What's the outcome? The freedom to focus on making content, rather than becoming something that is weedy. "I've had to learn lots about myself so that I don't hit these tipping points," she says.
She is unchanging
One of the key aspects that Adrian realized during her content creation journey -as also her experience with burnout is it's a marathon, not an easy sprint. She recommends that other creators follow this same approach and also to avoid burning out and building businesses with longevity.
"You're in the long-term," she explains. "You don't require outcomes right away or need instant satisfaction."
She advises creators to be working on their businesses every day in little smaller pieces. "It doesn't have to be all of the things happen simultaneously," she adds. "This is the type of game that lasts. If you're working towards, you can improve your performance by 1% every single day. If you do it each day at a time and over three years you'll see much more success than anybody tried to accomplish within one ."
Her most notable accomplishment has been the achievement of acquiring the YouTube Play Button -- an honor given to one of the platforms most well-known channels. "It was the most satisfying experience in my life" she says and smiles. "I want to travel back in time and inform 12-year-old Millie that the dreams were in her mind might come true. ."
The one thing she would like she had the time to say to herself is that she should be a believer in the process. If you're an aspiring online creator, she recommends you be focused on the benefits that result from slow and constant progress. "Don't think about the amount of time it takes to finish your work," she advises.
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