The Landing Pages for Courses: What You Need to Get Better Conversions
Online learning is a big business. The convenience and accessibility of online learning has led to increasing numbers of students are using it as a way to improve their abilities. Whether it's a company training course or someone just trying to learn a new skill, these courses have become hugely popular.
Whatever the reason, regardless of the subject, course landing pages have to be up to scratch. This article will look at the things a landing page should be doing and what you can incorporate into yours for best result. OK, let's start learning.
Skip ahead:
- What can the landing page's purpose?
- Fantastic headline
- Subtitling assistance
- Detailed description
- Design elements
- CTA
- Page lift-off landing
What can the landing page's purpose?
The landing pages for courses are a little like windows in shops. What exactly does a storefront have to include. First, it must appeal aesthetically. Color combinations that are pleasing and careful placement of items so that they are harmoniously distributed can have an impact on the eyes of the customer.
A narrative, offering usage context for the products shown, or the use of teasers to give hints about the glories of what's inside. All these can work wonders.
So that's shop windows. But that's, of course, landing pages, too. The job is pretty much the same. The casual internet surfer just clicking in is much more likely to get the attention of a landing page employing techniques similar to the ones above.
There's one significant difference, however, between bricks-and-mortar store passers-by and internet users.
How will the customer access your website in the first place Perhaps because of your SEO strategy to beckon them over. Perhaps you took the effort of using an enticing domain extension (like buying a .ai domain for the landing pages of a course using artificial intelligence).
Therefore, in contrast to the person walking by, your site visitor may already be inclined to know more about what your site has to offer. Therefore, when they're in the vicinity, course websites have one primary job: to get the already curious person to take the next step.
In the case of page landing pages for courses, the next step is to sign to an online course. So, the landing page has to propel customers towards that step. If we break down the three strategies that we've talked about into small but important elements, we can achieve this.
Fantastic headline
There should be a hero area and a headline that has the power of drama as well as being descriptive enough to give an idea of the essence of the product you are selling. Also, it should use language that will resonate with your target audience (this aspect must be maintained throughout the entire design process: you have to create a landing page which will resonate with the person you are trying to sell it to).
Here's an amazing illustration.
Screenshot from liveoffyourpassion.com
It's huge, it's bold, and it's descriptive. It stresses the key word, passion, which will hugely impact those who are visiting the website while they should be working at their uninspiring job and thinking wistfully about alternative and more fulfilling options for earning money.
The headline is effective by focusing on the result. It's like a wormhole that takes you from one part of the universe in which things are somewhat less than exciting to a completely different place that is where excitement and thrills are guaranteed.
What are the steps to get there? That's where the subtitle is in.
Subtitling helpful
The headline is focused on the effect. The next step is to provide information that gives more of a details about the program you're giving. In the example above the description reads: "It's a step by step guide to finding and doing the work that you enjoy, 100% guaranteed'. It doesn't have to have masses of detail. Just clarify the headlines a little so the visitor is in no doubt the subject matter of your website is about.
This is a different example because it gives the reader an idea of what the main purpose of the website is, without going into too much detail. (Although the truth is, this sentence could be less rambling. )
Screenshot from fitnessblender.com
Incidentally, this kind of subtitling is crucial in all aspects, not only for landing pages. It's also what makes the product page work. There must be a bridge from the headline to the meat of the product copy, whatever the site is selling, from a predictions manual to an automated dialer. That's what subtitling can do.
Description in detail
The visitor may be eager to find out more. This is where you go into a level of detail about what it is that your program is about. Note - we're saying a 'level of detail'. How much information will be decided a good amount by the demographic you are targeting.
If you're trying to speak to experts in search of rapid solutions to any issue they may have, then it is essential to be swift in describing the information you provide. Use bullet points and short sentences to convey exactly what you do and without putting anyone off.
For those who will likely to spend a bit more time for reading, you could be a bit more specific. However, even for the largest portion of your population who enjoys leisure Don't get too detailed and you'll be able to repel people from reading when you overwhelm them with information. Be aware that you may deposit the fine print in subsequent pages. The homepage is all about broad strokes.
As an example, suppose you've created a fantastic online cooking for Beginners' course. When it comes to your description for the course, you'll obviously of course want to discuss the way your program provides amazing instructions and tricks, however you'll want to also highlight what the students can gain from it from the course, for instance being able to prepare 7 easy and inexpensive meals and basic cooking and storage methods.
This has the advantage of not just showing what a student will be capable of but also briefly indicating the areas which the class will be covering. This can be a way of proving how a product improves lives without overly revealing details regarding the construction process and its provenance or any other details.
Design elements
We've been focused on focusing primarily on the words. Equally important is the look and feel of the site. Just like the design components in the window of the shop, there has to be an element of aesthetics for the site to achieve maximum impact. We'll take a look.
Font
Clarity and distinction is the main focus here. The font could have a powerful impact but may be difficult to read.
Think carefully about the image you're trying to portray. Is it sober authority? An unfussy font like Helvetica or similar will be one of the areas you'll want to consider. If the issue is financial as an example, such as an opportunity to improve your insurance lead generation skills, then you want the most reliable font free of arty flourishes.
However in the event that your class is more about craft and arts, an alphabet that resembles needlepoint is a great option.
It is not a bad idea to consider choosing a specific term or phrase in a different style to create a more powerful impact.
Screenshot from kimgarst.com
This is a great splash of bold handwriting red. Red is the corporate color, which has an echo in the logo, CTA boxes, and Ms. Garst's glasses as well as her top. Wait a second, you might be thinking to yourself that this is a finance site, so why shouldn't the focus be on the weighty, authoritative font?
It's well-spotted. This website is somewhat of an exception as the developer is thinking about those interested in dabbling in online earning money, but don't necessarily belong in the top league. In these cases, enjoyment and approachability are the main characteristics of the course to advertise. So, it underlines the importance of understanding and speaking to your demographic when you are creating your website's landing page.
Colors
Already we've discussed the power a striking usage of red could have. It is evident that color plays a huge role in terms of catching the eye and being persuasive. There's an array of characteristics which each color is intended to convey in the field of marketing but there's not enough space to discuss all of this on this page.
It's enough to say that colors is potent. However, do not do it too much. Colors are all about context. The red above isn't as appealing against a brown backdrop like, for example. That's why we're going to talk about an additional factor. Be sure to include plenty of white space. The canvas is what helps the picture make its statement.
CTA
Image from wordsream.com
However (and it's true for all landing page design) do not sacrifice your clarity for cute. If you've thought of a some phrase that makes you want to award yourself a rosette to show off your wit, but others struggle to comprehend and comprehend, you're better off keeping it for your own journal. It doesn't matter which subject your course's webpage covers such as mastering macrame or modernizing the mainframe.
Landing page lift-off
The realm of website design can be a huge area to get your head over, and landing pages are essential that they comprise a significant part of it. Hopefully, we've given you enough ideas to start making your course landing pages the best they can be.
In case you are unsure, focus on the two C's of credibility: and clarity. Your landing page should make an impression, but it also needs to be crystal clear. If you are able to blend both of these, your course landing pages will be a hit.