"The Farmer's" Dog was the central character in an Emmy-nominated commercial
The characters from the film Farmer's Dog, the motive behind their original Super Bowl ad was simple to cause people to weep. "There was a sentence in the brief which stated that basically, if viewers do not cry, it's a failure," the director Goh Iromoto, the person who was responsible for The Farmer's Dog now-iconic (and Emmy-nominated!) commercial "Forever" to become real. "I'll forever remember that line. It was a major motivational aspect, both with regards to creativity and artistically my own personal." We're curious to learn more about the Staff-Picked spot which was the highest rated commercial during the 2023 Super Bowl and has been awarded an Emmy award (!) We talked to Goh and the creative team from The Farmer's dog to get more details about their incredible collaboration and the incredibly detailed explanation of the short along with the dogs that were the inspiration for the spot. Learn about the top highlights, or view the whole conversation here.
| The title of the project | "Forever" A.K.A. The Farmer's Dog |
| Stakeholders | Teressa Iezzi, Director of Content and creative Sophie Forman, Director of Brand Design |
| The purpose are the primary goals of this campaign. |
Teressa and Sophie were looking to design advertisements that were an expression of their motto for the company "Long Live the Dogs."
The company's strategy has always been to focus its advertising on the most in-depth aspects of their product. But, Teressa and Sophie realized the need for their Q1 marketing campaign been more specific when it came to defining the goal of it, which allows dogs to live longer, healthier, happier lives. They brought this idea into focus in an original way. |
| Goals |
* Create the Farmer's dog's goal and rallying appeal using a powerful and artistic method
Create an emotional narrative that exceeds the specifics of the product |
| Timeline Timeline |
The whole production took about 4 months from the beginning to the break-down at the end of production. The process was carried out according to the following method:
Short stage November | Goh shares his pitch with his team December | Shoot January | Post-production February Live! |
| Resource | The Farmer's Dog team worked incredibly in tandem with Goh in the creation of the final product. Goh was given the position of creative director and also director of the entire project. Teressa as well as Sophie played a key role in the process of developing the concept. The trio worked closely throughout the whole project from beginning to the final. |
| Lessons from HTML0 |
Be sure to have cash in your short
The story must be the main focus over the products * Great work deserves great promotion |
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