The Easy Affiliate and Member plugin is now available Join the Increasing power of Referral Marketing WordPress Membership Plugin for Membership Websites

Mar 7, 2024

Introducing Easy Affiliate and Member: Join the Potential of Referral Marketing

Title Image  Member and Easy Affiliate Program

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There's never been a simpler way to create and manage an affiliate program for your member site using Easy Affiliate. We give you the lowdown as well as tips for making the most of this potent combination of growth.

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It's difficult to quantify just how much affiliate marketing has a dominant role in the online marketing landscape. In 2022, the affiliate marketing industry was estimated at more than $20 billion, a figure that's expected to nearly double by 2030..

This is especially impressive considering that, for the majority of time affiliate marketers are only paid commissions after they've sold. It's billions of dollars in earnings and salesgenerated by this one marketing method.

If your business hasn't yet tapped into affiliate marketing, or you're planning to move away from expensive affiliate programs for a more robust membership site, this latest addition will be a great benefit to your business and your pocket.

Presenting Easy AffiliateAll-in-one Affiliate program plugin that works with WordPress which is now integrated with Member.

Follow this article for a comprehensive overview of the primary functions of this plug-in, along with suggestions on how you can leverage its profit-pumping potential for your business.

Affiliate Marketing 101

To begin, in the event that you're new to affiliate marketing, here's a brief introduction to get you up to speed:

Affiliate marketing is a widely used strategy where individuals are rewarded for promoting a business's products or services. Essentially, when a sale occurs through their specific referral link, the affiliate marketer (or simply the affiliate) receives a fee from the vendor.

This marketing technique offers a range of benefits for membership and ecommerce sites:

  • When you use affiliate marketing, you pay only when a sale is completed. It is an extremely low-risk cost-effective way to grow your membership base without the upfront costs associated with traditional advertising methods.
           
  • Performance-based design also means it's easily scalable and is suitable for membership-based websites regardless of the stage they are in expansion. If your subscribers' base increases exponentially you won't have to deal with a corresponding increase in marketing effort or expense.
           
  • Affiliates, particularly those that are well-aligned with your site's focus, can directly reach specific, niche groups. Are you running a fanzine for your soccer club, or a vegan cooking school? Affiliates with niches can be your most effective individuals to help spread information about your business. With them as your partners the marketing campaigns are highly specific, attracting members who are more likely to engage with your content as well as your community.
           
  • Unlike one-time ad campaigns, affiliate marketing provides continuous promotion of your site's membership. This continuous exposure helps keep your site in the forefront and also attracts new members as time passes.

If you're now fully informed about affiliate marketing and the potential it has to benefit your business is obvious It's the right time to take a look at what the Easy Affiliate integration will mean for your site's membership.

What exactly is Easy Affiliate?

Easy Affiliate Hompage

Easy Affiliate permits you to manage a the self-hosted affiliate application directly from your WordPress Dashboard.

When you host your own affiliate programme, you have more control over the affiliate application process You also are in the direct influence over commissions and payouts and avoid the transaction costs that third-party platforms charge.

As the name implies that it will make the entire process of setting up and running your program easy - with no prior knowledge required, virtually anybodycan do this for their business.

That's because Easy Affiliate is loaded with every tool and tools you'll require to ensure your affiliate program is successful and each one is designed for ease of setting up and operate.

Then let the walkthrough of major features get underway!

Simple Affiliate Features and Tips For Achieving Success

Connect effortlessly to your eCommerce Plugins

At the click of a button, Easy Affiliate can detect and connect with key ecommerce platforms including yours truly ( member), PayPal and WooCommerce..

Integrations can be enabled either during Easy Affiliate's setup wizard or simply by going to Easy Affiliate > Settings and then the eCommerce tab.

Screenshot of the ecommerce settings in Easy Affiliate highlighting the  Member Integration


       It really is simpleto join your affiliate program with the products and services you market through your site.

Screen for High-Quality and a valuable affiliate

Opening your affiliate program to everyone might seem like the best idea. But in the world of affiliate marketing, volume isn't always the same as high-quality.

The research shows that less than 10% affiliates account for more than 90% of the total conversions and sales. This highlights the importance of focusing on attracting and working with those top performers.

Accepting all applicants could waste time and money to building relationships with high-quality affiliates. You might find yourself inundated with questions and support issues from a large number of participants, rather than paying attention to the people who drive outcomes.

To ensure a better return on investment you should carefully review and accept any new affiliates, verifying that their audience aligns to your market.

Easy Affiliate streamlines this process through its integrated application and an approval process. Here's how to set it up:

Go to the settings of Easy Affiliate, then click Affiliates and then select Application as the Registration Type.

Screenshot of the Easy Affiliate Application Process

In this section, you may opt to mail emails to applicants informing them they have been acknowledged and accepted.

Once you've selected the application registration type and Easy Affiliate will automatically design a registration page. Your prospective affiliates will then be required to complete an application form, and wait for your approval before they are able to start promoting your products.

The form requires essential data that includes:

  • First name
  • Name of last name
  • Email
  • They plan to make use of websites to promote their products
  • The strategy they use to promote their products
  • Social media profiles/links

The detailed data allows you to evaluate each applicant's potential suitability with your business. In requiring applicants to provide their websites for promotional purposes, this enable Easy Affiliate to monitor and prevent fraudulent activities by flagging unauthorized site promotions and more details on that later.

Increase Conversions by implementing Compelling Marketing Campaigns

To really reap the most advantages of the affiliate programs you have, make sure you get your affiliates to be involved in all of your advertising campaigns

You've got a brand new feature or product or sale you want to advertise: this presents a perfect occasion for affiliates to promote your brand.

Affiliates are continuously looking for new concepts for content and ways to engage their audience. Include them in your most recent promotions and feature launches, creating a synergistic boost to the engagement of your customers.

As affiliate program host, you can amplify their impact and further encourage affiliates by equipping them with the tools that will make every campaign a roaring success.

Easy Affiliate makes it straightforward for you to develop unique links for certain page landings.

If you've got an online landing page that contains everything you need to know about your newly released feature. If you distribute a specific link for the landing page you can guide your viewers of affiliates directly to the heart of the matter, and bypass the main page for a more precise plunge into your sales funnel.

Screenshot of Easy Affiliate Add New Creative feature

Easy Affiliate allows easy distribution of campaign images and banners.

Give your affiliates eye-catching, branded content that's not only easy to access, but also boosts your campaign's visibility. This is a win-win situation: easy content for them and enhanced publicity for you. Transform your affiliate program into an effective factor that pushes your business forward, one campaign at a time.

Monitor Affiliate Performance with Google Analytics

Easy Affiliate not only Easy Affiliate features it's own real-time reports that track clicks, sales and clicks, but unlike other affiliate program plugins Easy Affiliate is also incredibly easy to monitor other key KPIs of Google Analytics.

This is due to the tracker of Affiliate Links for UTM feature.

UTM Affiliate Tracking EA

If you enable this option, Easy Affiliate will automatically add UTM parameters for affiliate links. This way you can get in-depth insights into things like...

  • Top performing affiliates
  • Highest converting campaigns
  • Which websites your affiliates publish on
  • What type of content works best?

...right in Google Analytics.

This will allow you to improve your affiliate program and strategy to earn maximum profits.

Inspire Marketers to Sell More through Special Commission Rates

Incentivize affiliates to pull out all the stops for you affiliate program, by rewarding the high-performing affiliates with particular commission rates.

With the extension's Custom Rules add-on, you can create specific commission rates for affiliates for rewarding high-achieving affiliates as well as specific actions. You can, for instance, create a higher commission rate for affiliates that achieve sales that exceed a particular amount and offer a special rate on the most recent product you've launched to help promote the popularity of your latest launch. It's all possible and easy with Custom Rules.

Screenshot of Easy Affiliate's custom rules setting for special commission rates
Set up custom affiliate rates based on total amount of sales with Easy Affiliates Custom Rules add on

Make sure you're protected from fraud by preventing it

Through Easy Affiliate's Fraud Prevention feature, it's easier than ever to flag or even block commissions suspected of fraud before you pay the cent.

Set whether you want to permit to block, flag or even automatically block the commissions of:

  • Referrals from your own - when an affiliate purchases by using an affiliate link of their own.
  • Sites that are not approved to refer clicks The site which referred the click is not one of the sites listed on the affiliate's application.
  • Affiliates with a suspicious conversion rate should be addressed. rate of conversion that is significantly divergent from normal, indicating the possibility of fraudulent methods.
Screeshot of Easy Affiliate fraud settings

This method of protection protects your earnings and upholds the integrity of your affiliate programs, creating a solid foundation of confidence and trust.

Rewards Affiliates quickly and easily With One-Click Payouts

Through Easy Affiliate's one-click payouts making payouts is easy as you think and makes the payment process simple and quick.

Instant rewards Just one mouse click is all you need to transfer earnings to your affiliates, eliminating any delays or complications.

Improve morale of your affiliates Fast payments ensure that affiliates are happy, motivated and engaged your brand.

Streamline your operations:Forget the inconvenience of manual payments. One-Click Payouts make your life easier which allows you to focus on your strategy and growing.

Screenshot showing Easy Affiliate one-click payout.

If your affiliate is at the threshold for payouts (which you are able to easily alter by changing your preferences) it's just one click away from distributing their profits. Easy Affiliate works with PayPal 1-Click Payouts and provides a simple and safe method of paying affiliates.

How Do I Integrate a Member to Easy Affiliate

Member is now integrated with Easy Affiliate - meaning they're made for each other, and connecting to each other is a breeze.

Easy Affiliate currently supports the above integrations of the following payment processors for members.

  • PayPal Legacy,
  • Stripe,

This is how you can set up Easy Affiliate set up and connected to Member:

  • Purchase an Easy Affiliate license.
  • Head to your Easy affiliate account downloads page and install the plug-in .zip file to your personal computer.
  • Log in on the WordPress Dashboard.
  • Go to Plugins > New Plugins > Upload Plugin
  • Select Browse, select the .zip file and click Install Now
  • After download has been completed After download is complete, click Activate.
  • On your WordPress Dashboard, navigate to Member > Setup > Integrations > Other Services and click on the Easy Affiliateicon.
Screenshot of  Member integrations with Easy Affiliate selected
  • It should appear as the Easy Affiliate icon on the right-hand corner of your dashboard. Select it, and click on Settings
  • Visit the "E-Commerce" tab
  • Membershould be automatically detected by switching the toggle off.
  • Click on "Update Options"

And you're done! This is as easy as that.

Your next step is to promote the message of your program, and begin accepting applications.

Within a short time the site will see sales roll in and the membership website grow.

Conclusion

With Easy Affiliate and Member, you have all you need to set up an efficient affiliate program to your membership site.

Easy Affiliate gives you everything the tools you'll need to build and manage a seamless easy-to-use affiliate program that will magnify your reach and bring in new members who are more active in your network.

Be sure to keep your affiliates motivated through clear communication, prompt payment and also by sharing best practices for promotion. Use the data insights from Easy Affiliate and Google Analytics to fine-tune your plan and concentrate your efforts in transforming your affiliates into authentic brand ambassadors.

Your success depends on their success. Together, you can achieve remarkable expansion for your site's membership.

Everything starts with one Integration!

Got any questions or want to share your experience of affiliate marketing? Tell us about it via the comment section below.

And don't forget to follow us via Twitter, Facebook, YouTube as well as LinkedIn to get more advice and best practices to grow your membership company.

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