The creation of an online business course starting from the beginning
Check out the case study and listen to our full interview of Marlene... and if it inspires you to develop your own course online, (and we're sure that it will!) get started at RoadmapTo5k.com.
Marlene Hielema, also referred to by her nickname of the Image Maven
Marlene is a great photographer as well as an instructor of video. She was the principal creator behind the development of ImageMaven.com and ImageMavenVideo.com. Explore both websites for excellent videos and methods to enhance your images and videos in just two or three seconds.
How can I start teaching online classes?
Flash has been around since 2004. Marlene taught photography at the community college that was located in the town. She was a fan of the direct contact with her students but she was exhausted.
The situation became increasingly difficult for her. It was difficult for her to stop to take a breath at any time she would like: "I was just teaching all the time."
Her goal? Freedom and flexibility to work from home.
Marlene is now saying, "I want to enjoy my life... my life is small. I'd love to go on an excursion to the skatepark! I'd love to ride my longboard throughout the midday periods without being uncomfortable."
Desire to be non-constrained and adaptable led her to create the first online course. online education courses.
From where did she gather the ideas she had?
Marlene took some photography courses online, and she found the site "clunky." Teachers were of the opinion that "this needs to be improved."
She began researching ideas to develop her own course on the internet. The fall of 2010, she started her first online course designed by .
Marlene has a current schedule of 8 online classes in which she has given several times to different kinds of students.
Her program consists of simple courses that are low cost and long-lasting, intensive courses (some which can be up to eight weeks in length).
Marlene develops courses around specific questions people have through her emails: "I've had this question more than 10 times over the past 3 months. Perhaps I'd like to develop an instructional course around this topic!"
Her attention is also tuned to the queries that viewers ask concerning. In one instance she observed that viewers began asking the content of her videos. She would ask: Can you teach me how to produce such a video?
Overcoming challenges
Marlene claims she faces major difficulties is selling "I'm clearly not a professional salesperson."
Through the years she's discovered ways to connect and educate individuals prior to urging them to purchase the software.
The instructor is offering the possibility to register for free 10-photo lessons via email. After these 10 free lessons the instructor will offer an affordable program.
While she was initially nervous regarding sales, which she found to be intimidating at first, Marlene now says "I give weekly classes to students when they find the online courses they like, then take into consideration, and finally purchase this course."
Building a successful business around the programs
One of the major lesson to be learned from Marlene is that services and classes (one-on-one consulting with clients privately) are interconnected.
This course creates leads for the clients in one-on-one sessions. Following completion of a course "people want more assistance, and are willing to spend money to get it."
For instance, students who are taking video classes require assistance in editing and making. Photography students require personal critiques, as well as assistance with technical issues.
Her statement says "My revenue has increased via my clients exactly in like it has been with my education courses."
The classes are great by themselves, but they're best when they're paired with other solutions.
Marlene is also able to expand her services through classes. Marlene clarifies her clients she will inform them that "If you do decide to engage me this isn't completely unplanned.
(for consulting) (for consulting) assistance or consultation, I can offer it for free." The course is gratis, which helps improve her offerings for potential customers.
Engaging in conversation with students
Marlene utilizes her approach to training to ensure that students are educated and not only to give the most current details. Marlene is aware of numerous occasions "People are less afraid on the internet."
Engages students by remaining involved and engaged in her teaching classes "I reply to each question and message."
Marlene states that this process can be fun as well as rewarding "I am the kind of teacher that I am, I am passionate about helping people... I am amazed when students achieve their goals! It's as if I'm the proud mom of my kid whenever one plays on the screen or displays an amazing video with a gorgeous white background I helped to make. My intention is to assist the people who feel angry have overcome their anger."
Future strategies
The future is bright for Marlene. Marlene wants to make the most of the popularity of her courses. Marlene plans for "relaunching and revitalising her current classes, making more effective selling websites, and enhancing the quality of each class she offers."
Additionally, she strives to develop the equivalent of two or three courses per year in line with the needs of her specific community. She claims that "I've made courses out of out of the air." She is often thinking about the questions people ask regarding?, and builds courses according to the requirements of the audience.
Furthermore, she'd love experts to work together for the purpose of generating innovative ideas for classes. For instance, she collaborated with a counselor to create self-development programs titled"Take a break" photography to assist you in taking good health care of yourself.
Marlene's top tips and advice for getting an online education starting off on the right start
1. Do it! Do It!
Marlene tells us "My first class was filled with 20 students with 10 students. And it was a great experience!"
This is why you can put off the idea of starting now and get started. Do a low-risk course to start and even inviting your friends for free!
Learn to get over the hurdles, since you'll learn a number of knowledge from the very first lesson! Get it done.
Beware of getting focused on perfectionists the first time you meet - people you meet are extremely welcoming.
#2 Connect
Make sure you establish a connection to your student. Maintain contact with your students.
If they feel that the knowledge they're getting from you is high-quality Then they can seek out more information and gain by your knowledge.
If they are confident in your abilities that's a sign you're in a situation to help them.
Keep active on the forum to answer questions, and posting queries.
#3 - Express Yourself
Integrate your unique style into your classes. Marlene declares, "I act a little amusing when making video clips." As that she reveals her personal side through her videos and in her courses and lectures, the better she will be in a position to build an emotional bond with her students.
Get started now. Join our FREE training program to get a better understanding of the five steps required to start designing and selling your course. You can design your own course on the web starting from starting point.
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