The Best Checkout Page Templates For Your Brand's Website Checkout Page Templates for Your Brand's Website
This article was an original guest blog written by Tony Minh Do, Marketing Manager at HubSpot.
The most crucial parts of your store is the checkout page. Utilizing a checkout page that can convert more visitors will help you improve your sales. Knowing what to track and how you can address your visitors' demands in advance is even better.
And that's what we'll go on this morning. Learn more about:
What Is an Checkout Page?
This is often the second final page that your customers will see during their shopping experience. It's also the last step prior to making an purchase.
Cart abandonment and second-guessing could be major issues in this case So you should take steps to encourage customers to continue.
The most effective way to accomplish this is through making sure that customers are reassured. Provide confirmation on the following info on the checkout page of your website:
- The customer's information
- Shipping details
- Billing details
- Order number for tracking
- Price and payment information
By providing that information in an easy to read format, the customer are able to verify the data they require to proceed with their purchase.
Most of the time, you'll want a one-page checkout that makes customers feel at relaxed. The number of pages can, however, vary depending on the type of product. Make sure that the submit payment button is easy to find at the journey's close.
Why Checkout Pages Should Be optimized
Optimizing your checkout page helps provide a seamless checkout experience. This completes the buyer's process and helps to build trust with them. So, it is important to create high expectations for your customers and meet them.
Doing this may end up costing your business the sales. The rate of abandonment for carts is roughly 69.82 percent in all sectors.
Furthermore, research by the Baymard Institute on cart abandonment found that many reasons a customer doesn't complete their purchase can be attributed to the checkout process. One-third of those polled thought the checkout process was either too lengthy or complex as well as 16% who said they weren't able to estimate the total cost upfront before purchasing.
In contrast, optimized website checkout pages give a smooth checkout experience that addresses customer problems and increases the conversion rate.
It's crucial to ensure that each stage of the checkout process logical and doesn't waste the customers' time. A simple change such as going to separate first and last name fields in the name field to one full name choice could make a difference.
Additionally, don't include any new or unusual fees, or charges at the last minute that are different from the pages of your products. It catches the customers off guard and prevents them from making purchases.
Additional design elements can to improve your site's checkout pages as well. Consider, for instance, are you taking advantage of space? Is your call to action (CTA) in the top of the page?
More importantly, is your checkout procedure flow smoothly for both desktop and mobile users?
Barilliance observed that 85.65 percent of mobile shopping carts are abandoned as in comparison to 73.07 percent of desktop shopping carts. As more traffic comes from mobile devices, it's important to make sure that the experience of your users is excellent regardless of screen size.
At the end of the day, if your design isn't user-friendly, shoppers will abandon their carts. The more simple and appealing checkout procedure is the greater chance you have to turn these customers to customers.
What KPIs should you track When Creating a Checkout Page
You can see how your checkout page performs by tracking the right KPIs. Though they may not be able to be the best answer for every problem however they will help determine what changes you can make regarding your checkout page or the user experience.
However Here are some of the metrics that are worth keeping track of:
- Rate of abandonment from shopping carts: If this is high, something is probably wrong or confusing with your checkout flow. Consider comparing your business to those within your field and also.
- Cost of customer acquisition is a measure of the efficacy of your marketing strategies. What's more troubling is that it is higher than the worth a buyer can bring in.
- Value of a customer's lifetime how much will the typical customer invest overall throughout their relationship with you and your company.
- Average customer order value How much will an average consumer spend on order.
- Duration on average What was the time that checkout take?
Checkout Page Templates 5 and Examples
After we've covered the fundamentals of checkout pages and why you want to optimize these pages, let us look at a few examples to give you a visual picture of what you should aim at.
The checkout pages are easy to understand, simple and include the details that buyers require to make their purchase.
1. Photobucket
Photobucket provides an online storage solution for photos to users that require additional cloud storage. The checkout page templates are easy, and only has the necessary form fields shown.
The pricing is clearly displayed and easy for users to know what payment method they've picked and the time when payment will be accepted. The whole thing can be streamlined into several clicks. This can reduce the likelihood of abandoning your cart.
2. Sketch
Sketch is a UX design-focused SaaS business. While most of its website features colorful colors, videos as well as eye-catching images, the checkout page design is deceptively simple.
Sketch requires only the required information, and then displays the pricing at the top and bottom of the checkout page. All information is presented in the black and white. Only a few details like credit card logos add a dash of colour.
3. Adobe
One of the top firms in design software, Adobe also has one of the simplest checkout pages to complete. The pages highlight the savings which you are able to take advantage of while making it easy to tell how much you've spent.
Payment forms are straightforward and provide a wide range of choices. Lastly, Adobe has a bright blue CTA asking you to complete the purchase.
4. FreshBooks
Freshbooks' accounting software provides an interesting twist on the checkout page of the website. FreshBooks offers a little more hue than other companies on its checkout page, however it makes use of it efficiently.
The credit card-shaped form fields can be a great addition particularly when it comes to a financial platform. Apart from blue, they also offer a contrasting pay-now CTA and clear price.
5. HubSpot
The last but certainly not least one is HubSpot CRM, the software business. HubSpot also uses minimal color schemes, basic layouts with easy-to-read form. The checkout design is similar as the rest of the site, and is based on its brand.
Pricing is clear, but if users have any questions, they can use the chat feature directly on the screen.
Which Methods to Use for Online Checkout
What to do after checking out?
After having optimized your checkout page, it's time to begin working on the post-checkout procedure. This could include the following:
Send a Confirmation Email
Email is important for every phase of marketing your item even when web-based visitors do not complete their purchase. Barilliance discovered that 15.22% of cart abandonment emails were opened by 2021, helping businesses close additional deals.
Additionally, you can send a confirmation email after the checkout process is complete. This way, customers will feel confident that their purchase was successful. A few service providers automatically send these emails including all the information from your checkout page.
This comprises:
- Order number
- Order details
- Cost
- Name
- Important information
Templatize Your Email
In order to save time and decrease the chance of errors make a set of email templates you can reuse. These also work great with CTAs to connect with the customer service department if required, building continued confidence with your clients.
Offer All Communication Methods
Nothing increases trust quicker than making it easy for customers to contact you. Add an email address for customer supportas well as a business phone numberand look into the event of a ticketing system.
It's also a great time to work on some subtle ways to increase sales. The goal is to make the client feel connectedto you, so include social media links and provide the option of a newsletter signup option.
Accept Refunds and Cancellations
Allowing refunds helps improve the customer's experience, and also builds confidence between you and your customer. If it's hard to cancel an order, customers may never wish to purchase from your website again.
It can be a challenge to lose the sale but the client will surely appreciate an easy refund process, and it will reassure customers that they can trust you and your website for the future.
Additionally, they'll be more inclined to come back when they are assured that refunds will be simple to process.
Give a Feedback Method
Post-checkout is an excellent opportunity to solicit comments from your customers. In the end, your name remains fresh in their minds. Make a contact form or survey, which permits customers to provide feedback after crucial touchpoints.
These touchpoints may include times like after a sale, after a refund is issued, or after speaking with a customer service representative. It is possible to find out why the customer chose to ask for an exchange or refund. You can also determine if the customer found the product satisfactory.
Take Action on that feedback
Don't just let these forms get piled up. You must ensure that your data is safely stored. Then use the feedback and those KPIs that we discussed above in order to continually improve your site overall, as well as the checkout features you provide.
Final Thoughts: The Best Checkout Page Templates for Your Website's Brand
Although a template for a checkout page appears simple, there's actually lots of thought put into the content of each page. It is important to offer a last-minute confirmation of the process for your clients, however you don't want to overwhelm them.
Design trends for checkout pages have continued to move towards simplicity, making it easy for users to check the information without getting caught up in the flashy visuals. Other features such as email sign-ups and a refund policy can work, but you should try to keep them in line with the other elements of the page.
