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VZJ6RfBTGUHwxvJxkGHY Amanda Northcutt, founder and the Chief Executive Officer of Level Up Creators. Level Up Creators

"The most of my career has been made up of lots of joyful random events" begins Amanda Northcutt the founder and chief executive officer of Level Up Creators. "My path has been very fluid. But that tends to be common for many people. It's not uncommon for us to land in the place we're supposed in the event that we're intentional and strategic."

The family laughs at the fact that she never spoke prior to the time my brother entered college. "My brother was a famous lawyer, yet it was him who occupied every inch of airspace in the family home. He was a college student at the age of 14 before starting the high school. I came to my own after the space was made available for air in the house."

Amanda's first job was in the shoe shop. "Everyone was convinced that I'd not be successful because I were shy. I burst out of my shell, and started selling shoes like crazy with record sales across the nation. I was amazed! I was fascinated by the business world at the age of 16 and I was sure then that was the path I would like to take."

Later on, Amanda was a student at a university and joined with a fellow student who had a site and needed someone to sell advertising on the site. "This was in 2005. the selling of ads on the internet was like advertising on banners. It was like selling air! I heard "no often " but I got over any fear of selling to people pretty quick," she recalls.

After that, being thrown down to the bottom

"I gained my skills through being dropped into deep water," she continues. "I turned that brief sales job to a more substantial sales role at a newly-formed company called TexAgs.com and worked there for more than a decade. It was here that I received the most valuable lessons about business." In this period she worked on the idea of memberships that recurring revenue could bring in, increasing the value of memberships, and increasing LTV and also selling sponsorships.

"It's no longer a tiny, cool site anymore. It's the most popular college fan site around the globe. It was my second experience working on the site, and I had an absolute blast." She smiles. "I was taught the art of managing and leading employees. That's where I was enthralled by the model of membership and the recurring earnings. It was 2005. In the next year, I'll fill the same space for 20 years. Amazing how quickly time is passing!"

It attracted thousands people paying $13 a month for more information on Texas A&M University sports teams. "We also cracked the secret for moving away from banner ads towards sponsorships (brand agreements in today's world). The companies were trying to communicate their messages to the public and we gave them very exclusive access points which could be tracked and helped companies like these," she says.

Amanda used the same model for the creation of Northcutt Media, using the sponsorship model that they refined at TexAgs then applied it to similar websites throughout the nation. "That was my first experience with an idea for a business venture, aged 22. We travelled a lot, and similar things."

But a few years after her illness declined. "I had to get some time off, and also focus on living a healthy lifestyle," - Amanda needed to rebalance her priorities. This included her husband's health, and her newborn son.

Amanda has begun to share her health journey more openly and hopes to continue doing more. She's found that many women with work which is intense, stressful and demanding are more likely to suffer from an autoimmune condition or another. "The greater the risk, the more likely I'm able to lead by being vulnerable," she says. "Every when I speak about my situation, a person who's not familiar with me appears and messages me, saying "Hi, can we have a chat about it?' that's wonderful."

Amanda changed her ways of doing things. "I was looking forward to becoming mother. I would like to be the person that managed my health. I wanted to be an specialist." In order to restore the normality of her work She and her husband purchased the company of their Partner Up and bought it, and made it run as a consulting firm.

"I was privileged to be working with businesses through memberships that addressed all sorts of subjects. It was something that one could not even think about until they're in the world and you realize that there's the right niche for any type of interest. There are individuals on the web who have the same interests as like you." After a prolonged stint in the membership niche then she moved to executive positions at a variety of SaaS businesses around the globe.

To balance this new life, Amanda reduced her work to between 20 and 30 hours per week. She wanted to become "extraordinarily impactful" at all her organizations. Amanda resigned from Silicon Valley at the end 2022 to create Level Up Creators: "I set out to take everything I learned from this B2B marketplace, particularly the SaaS market, and transfer this knowledge onto creators, particularly women.

"I'm eager to support women build the wealth cycle that will last for generations and apply their expertise through providing massive amounts of value to their community of followers them, and receiving payment as a result of gifts."

The services offered by Level Up Creators

What precisely does Level Up Creators do? "We're trying to improve the impact and income especially for female creators. We are confident that we have the best team of operators in the world," she replies.

They assist people in determining the place they're at, where they're going as well as what's preventing their progress from happening. In turn, they devise methods to eliminate the obstacles which are preventing you from getting there you're looking for. "Our most effective time to get started is after you've created a network of people who are interested in a particular subject, which is important - with more than 50k social media followers and over 2,000 email subscribers."

"When you approach us, I'll likely ask you a hundred questions at first," says Amanda. "I'm always looking to understand before being comprehended." Amanda gathers both quantitative and qualitative data collection from the author, so they are able to help to make their decisions.

"We want to assist the experts in this field develop a product suite. We'd like lead magnets. Then, an educational course, maybe an introductory masterclass in three sections or similar Then we could change to a recurring income-generating product. This could be as low as one-time fee of $49 or $179, and possibly an annual membership of $249."

If you follow this procedure, Level Up Creators would move customers to group coaching, which has higher revenue levels. That's when "you are able to prove you're able to provide consistently high-quality consistent quality and consistency that's on the mark to your clients and followers," she says.

     The Level Up Creators team - image (c) welevelupcreators.com    

This is how she assists people to develop their creative mentality. "Oftentimes specialists in their fields of expertise creators don't want to be involved in brand deals or develop products that call customers to purchase the items. My goal is to inform creators that they're placed in a unique position to offer value above and above what can be provided for free on social media.

"We all desire to be respected, respect relationship, love - one of the fundamental needs for our culture," she adds. "We feel we belong to those we follow. We know their lives that we would like to be more like them." Amanda believes in the creators that create opportunities that allows us to be better than they are, there is an excellent opportunity for creators to provide things which add value and aid those who follow in the pursuit of their goals. This creates "a positive cycle of value".

"We appreciate more of creators than these massive global legacy brands, because we're talking to an individual and not merely an image. Our first task is to inform people that it's acceptable to sell your product - because people want to purchase the items you sell. We don't engage in unsavory selling or marketing practices in addition, we will not collaborate with those who don't provide real advantages to their communities. It's table stakes."

The new and the end of the brand names from the past

"I'm delighted to be a space that is helping creatives in a new way, and also increasing the efforts we make to assist women,"" Amanda muses. The company is a professional services company, however we're working to imitate our client firms as well as being a creator-centric company, we're creating our own." The author explains as they're here to teach creators how to be CEOs in the same way and run their business effectively.

"We have been creating some fantastic products!" she smiles. The team is planning to launch an initiative called Level Up Creators School on the 1st of March 2024. It is a subscription-based business academy for creatives. "We'll provide our expertise and expertise to offer specific training, community and instruments, and high-touch assistance to help creators reach their next major income goal that for the first time for the majority of artists is $50,000 million dollars in revenues. Additionally, we'll use the Fastest Path To 50 framework to help people reach that goal. It's awesome!"

In a final thought about the entire industry, Amanda says: "The trend is towards a direct-to-consumer approach where the creators are having more power when it comes to spending on the content they create and creating. It's astonishing the amount of love that people have for creators they love."

Amanda clarifies that millennials as well as Gen Xers aren't relying on big names that were the norm for their new features anymore "These major cable networks are nothing more than dinosaurs! They can either get onto the train or will be dead."

"I am totally calling my shot": that's the future. The company I founded was designed in order to turn that vision into a reality, and aid others in becoming wildly prosperous. I'd like to see money directed directly to creators rather than of massive companies. This is the idea "All well, let someone other person take the reins! It's a good time to be a content creator!" She smiles.

More information

Amanda Northcutt is a consultant coach, coach, and six-time executive who has built and expanded online businesses for D2C B2C D2C and B2Bs.

She founded Level Up Creators to help influential creator educators build sustainable businesses. The Level Up Creators offers strategies and solutions to individuals who have at least one item that is already being used, for example areas like personal finance, wellness sports, travel, or other, and are willing to enhance the value and profits of these products. For more information, visit welevelupcreators.com.

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