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VZJ6RfBTGUHwXvJxkGHY Amanda Northcutt, founder and CEO of Level Up Creators

"The the majority of my professional career is made up of happy accidental events," commences Amanda Northcutt, founder and CEO of Level Up Creators. "My journey has been incredibly irregular and non-linear. That's true for a lot of people. Where we end up is precisely where we're suppose to be if that we're intentional and strategic."

They always jokingly say they never talked to her prior to the time my brother entered college. "My brother's an extremely accomplished lawyer, yet he occupied all the airspace within the house. He started college when I was 14 and headed towards high school. It was the time to make my own after I had access to airspace in the house."

Amanda's first job was in an online shoe store. "Everyone was convinced that I would not be successful because of my insecurity. My confidence exploded and I emerged from my shell, and started selling shoes with aplomb, breaking national sales records. It was amazing! I was enthralled by business when I was 16and believed at the moment that this was the direction I'd prefer to follow."

In the following year, Amanda attended university and connected with a colleague who was running a website and running and was looking for someone to sell advertisements on it. "This was 2005, when advertising online was sold in the same way as banner advertisements. It was similar to selling air! I heard the word "no frequently" and shook off any fears of trying to sell people something quick," she recalls.

Being thrown into the deep of the

"I learned my trade through being thrust into deep water," she continues. "I made the most of that sales gig into a bigger selling position with a smaller firm called TexAgs.com which I eventually joined for a long time. That's where I really learned business." At this point she was able to figure out the concept of recurring membership and how much revenues can generate, thereby adding value, increasing LTV as well as selling sponsorships.

"It's no longer just a adorable small site now. It's the largest student-athlete fan site in the world. I was the second employee there, and I was a total blast." she says with a smile. "I was taught how to run and supervise people. It was at this point that I began to fall in love with the concept of membership and regular revenue. That was 2005. The next year, I'll be in the space for over two decades. It's amazing how fast time passes!"

The company attracted thousands of people paying $13 a month to get information on Texas A&M University sports teams. "We also broke the law of converting banner ads into sponsorships (brand agreements in the modern world). The companies were trying to reach our target audience, and we provided access to very specific points that could be tracked, which made a difference for these companies," she says.

Amanda adopted the same model and created Northcutt Media, using the sponsoring model they had developed at TexAgs and then adapted it on similar websites throughout the country. "That was my first job at 22 years old. We traveled frequently and do these kinds of things."

A few years later she began declining. "I had to get some time off and I also had to change how I conduct my life." - Amanda required to change her priorities such as her health, her husband and the baby boy.

Amanda has started to share the details of her medical journey publically and is planning to expand her sharing. Amanda has discovered that the majority of women who work in demanding, stressful jobs tend to have an autoimmune condition or similar. "The more I can be in danger in my job, the more I am able to lead by being vulnerable," she says. "Every time I say something about my experiences, someone unfamiliar with me appears and text me to ask "Hey, would you like to meet for a chat?  This is incredible."

Amanda is changing the guidelines. "I needed to be mother to my child. I had to become the manager of my health. I also needed to be a consultant." As a way to go back to work together with her husband, sold their business partner of Member Up and took it to the next level, making it operate as a consultancy company.

"I am extremely grateful for the working with members to run their own businesses that cover a variety of topics - things people would never even consider but if you're a part of the world of today and realize that there's a niche for each sort of topic and those who use the internet to get what you have." After a prolonged time in the niche of membership, she moved to fractional executive work for several SaaS organisations around the globe.

In order to live a more balanced and healthy life, Amanda reduced her work in terms of 20-30 hours each week. Amanda set out to become "extraordinarily influential" within all companies that she worked with. She left Silicon Valley at the end in 2022 and founded Level Up Creators: "I determined to apply everything I learned from this B2B and primarily SaaS industry, and apply it to creatives, and specifically women.

"I'm really interested in helping women build generations of wealth and applying their expertise by providing huge sums of value for their following communities and receive compensation in the form of a gift."

The products offered by Level Up Creators

What is it exactly that Level Up Creators do? "We're seeking to maximise earnings and impact for female creators in particular. In my opinion, I've gathered the most experienced group of entrepreneurs from around the globe," she adds.

They help people identify their current location, the direction in which they're going and what's hindering them from reaching their destination. Then they plan out how to knock down these barriers and help you get to where that you've been looking for. "Our optimal situation is when you've gathered followers around one particular topic that is important - and you've got 50,000 social media followers and more than 22,000 email users."

"When you call us, I'll likely be asking you around a hundred questions initially," says Amanda. "I'm constantly trying to understand before becoming fully understood." She compiles quantitative and qualitative data collection from the creator, to help identify their options.

"We would like to help specialists in the field create a product suite. We'd like to create lead magnets. Then, some kind of program, maybe a 3-part masterclass or something similar to that And then it would be an recurring revenue item. It could be $49 or $79, or the annual membership of $249."

In the future, Level Up Creators would move clients into group coaching, which comes with greater levels of recurring income. That's because "you can prove that you're capable of consistently delivering consistent worth that's on target for your customers and followers," she adds.

     The Level Up Creators team - image (c) welevelupcreators.com    

That's how she helps individuals to develop their creative mindset. "Oftentimes specialists in their fields in their field of expertise do not want to sign up for branding agreements or create products and demand that their customers purchase their offerings. It is my goal to help creators understand the fact that they're placed in a unique position of offering value above what's offered for free on social media.

"We all seek to be respected, respect, love, relationships - foundational desires," she continues. "We believe that we are the people we follow. We are familiar with their lives that we'd like to emulate their lifestyle." Amanda thinks that when the creators could provide opportunities for us to become more like their style, it's a chance for creators to offer items that can be useful and aid their followers fulfill their desires, creating "a profitable loop".

"We are a lot more affinity for creators than we do for the massive worldwide legacy brands due to the fact that we're speaking with a person rather than a logo. Our primary goal is to tell people that it's fine to market your products because consumers will purchase what you have.' We don't do unsavory sales or marketing, and we won't do business with people who aren't giving genuine, real value to their community. It's table stakes."

The future as well as the end of legacy brands

"I'm thrilled to be in the position in which we're helping artists in a fresh way, and also increasing our efforts for women,"" Amanda muses. It's a professional business, but we're working to mirror the business of our clients by being a Creator-first business for our own sake." Amanda says that they're helping entrepreneurs learn how to become the CEOs of their companies and run their business effectively.

"We have been working to create some incredible things!" She laughs. The group actually is launching its Level Up Creators School at the beginning of March 2024. It is a member-based business school that is specifically designed for creators. "We'll share our experience and knowledge expertise to offer the best support, training, and tools and high-touch support to help creators reach their next major income goal which for many creators will be $50,000 million in revenues. Additionally, we'll be using our Fastest Path To 50 framework for helping people reach their goals. What a great idea!"

For a final thought about the industry in general, Amanda concludes: "The trend is towards a direct-to-consumer approach where the creators hold greater control with regards to spending on content and curation. It's crazy the level of trust people feel for creators they love."

Amanda states that millennials and Gen Xers aren't dependent on big legacy brands to get their updates anymore "These major cable networks are just dinosaurs! You can choose to get on the train or will die."

"I have decided to call all my shots. That's the way forward. I've started a company to make that dream real, and also to help others become extremely prosperous. I'd like to see money go directly to the creators instead of huge companies. The concept is "All good, now let someone else take over!' The time is right to be a content creator!" She smiles.

More details

Amanda Northcutt is a consultant coach as well as a coach and six-time executive who has created online businesses and grew them that have grown to B2C, D2C and B2Bs.

She established Level Up Creators to help prominent creators and educators create sustainable companies. Level Up Creators offers strategies and instruments to individuals who own at minimum one current product or service within areas such as personal finance, health, sports or travel, and are ready to expand the reach as well as the earnings from these items. For more information, visit welevelupcreators.com.

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