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VZJ6RfBTGUHwxvJxkGHY Amanda Northcutt, founder and the CEO of Level Up Creators. Level Up Creators

"The majority of my professional career is made up of joyful, accidental moments" begins Amanda Northcutt, founder and CEO of Level Up Creators. "My journey has been incredibly fluid. However, that's the case for most people. It's not uncommon for us to be exactly where we're supposed to be, if we're strategic and deliberate."

Her parents always joke that she never spoke until after my brother graduated from college. "My brother is a very well-known lawyer, however, it was him who occupied most of the airspace within the family home. The time he entered college was when I was fourteen and heading into high school. I came into my own when I had access to airspace within the home."

Amanda's initial gig was at the shoes store. "Everyone believed that I would be a failure due to my shyness. I completely came out of my shell and began selling shoes with a vengeance and setting sales records all over the nation. It was amazing! I was enthralled by business when I was just sixteen and decided from when I was a teenager that this was the route I'd like to take."

In the following years, Amanda attended university and joined forces with a friend who had started a site and wanted someone to sell ads on it. "This was in 2005. Selling online ads was similar to banner ads. It was like selling air! I heard the phrase "no frequently and was able to overcome any doubts about selling to customers pretty quick," she remembers.

In the deep to the very bottom

"I got my chops from being in the middle of the ocean,"" she says. "I was able to convert that little selling gig into a larger sales role at a newly-established company called TexAgs.com and was there for a long time. It was here that I learned the most about how to run the business." She was able to figure out the concept of membership, recurring revenue increasing value, maximising LTV as well as the selling of sponsorships.

"It's not just a fun tiny website no more. It's the largest college fan website anywhere on earth. It was my second experience working at the site and I enjoyed it to the fullest," she laughs. "I learnt how to run and manage individuals. This was the moment when I became enthralled with the idea of membership and the income recurring. This was in 2005. The next year, I'll remain in space for twenty years. Amazing how quickly time goes by!"

The firm attracted thousands clients who were charged $13 a month for information about Texas A&M University sports teams. "We have also been able to crack the mystery of moving from banner advertisements to sponsorships (brand agreements in the modern world of). Companies were attempting to communicate their messages to the people we wanted to reach, which is why we gave access to their messages in a specific manner that could be tracked which in turn moved the needle for those companies," she says.

Amanda adopted the model and founded Northcutt Media, using the sponsoring model they had developed at TexAgs in Texas, then rolled it out to websites similar to it across the country. "That was my first job when I was aged 22. It was a great occasion to be able to frequently travel and to do the same things."

After a few years her diagnosis, her health started to fall. "I had to get the away from work, but I also had to dial into a healthier way of life," - Amanda needed to find a way to balance her daily life priorities including her husband's health and the baby boy.

Amanda is now sharing the information about her medical experience publically and is planning to expand her sharing. Amanda has discovered that those who have work that is high-stress, demanding and stressful are more likely to suffer from an autoimmune disorder or other similar. "The more I can be insecure, the more I'm able to lead by being vulnerable," she says. "Every whenever I talk about my personal situation, a new person is able to come forward and message me asking 'could we chat?  It's wonderful."

Amanda has changed the rules. "I had to be mommy. It was my duty to be a person who had the responsibility of my health, and I required a position as consultant." To get back to normal work the couple acquired their second business partner at Member Up and took it on, and made the company run as a consultant.

"I am extremely grateful for the encounter helping my fellow members to run their own companies that covered a variety of subjects. This was something you would have never thought of unless you're in the world and know there's a niche for each kind of passion The internet is full of users who are looking for the same thing that like you." After a prolonged period within the world in memberships, she switched to fractional executive work in several SaaS businesses around the globe.

With this more balanced lifestyle, Amanda reduced her work by 20-30 hours a week while focusing on becoming "extraordinarily effective" within all the businesses she worked with. She left Silicon Valley at the end of 2022to start Level Up Creators: "I wanted to take everything that I learned from the B2B and mostly SaaS industry, and apply that to the creators industry, specifically women.

"I'm extremely interested in assisting women create wealth cycles that last generations and apply their expertise by providing huge amounts of worth to their communities of people who follow them and receive an amount of cash."

The services offered by Level Up Creators

What is it exactly that Level Up Creators do? "We're seeking to maximise earnings and impact, particularly for female creators. Ich am convinced that I've gathered the most experienced entrepreneurial team on earth," she replies.

They aid people to determine where they are and where they're going and the obstacles that are preventing their progress from happening. They then devise strategies to break down these hurdles and help you get to where you're looking for. "Our best-case scenario is if there are followers who have gathered on a certain topic - that's very significant as well as having more than 50k social media followers as well as more than 2,000 email users."

"When you approach us, I'll be asking you around a hundred questions," says Amanda. "I'm constantly trying to figure out before I can be understood." Amanda gathers the quantitative and qualitative details from an artist so that they're in a position to assist them in making their options.

"We want to help the subject matter experts create the product suite. We'd prefer an initial lead magnet, and then an educational program, perhaps an introductory masterclass of three components or similar to that Then we could shift to a subscription-based revenue model. The price could be as low as cost of $49 or $79 and maybe even an annual membership of $249."

Once you've done that, Level Up Creators would transfer clients to group coaching. This is accompanied by higher levels of regular revenue. This indicates that "you are in the position to deliver consistently high-quality, repeatable value that's really in line with your group of customers and followers," she states.

     The Level Up Creators team - image (c) welevelupcreators.com    

This is how she assists those who need to improve their creativity mindset. "Oftentimes the subject matter experts creators are hesitant to do deal with brands or even to develop products that call for their fans to buy their products. I'm trying to help educate creators about the fact the incredible position to offer value above and over what's available with no cost via social media.

"We all desire to be respected, power relationships as well as love and respect are one of the fundamental needs of our society," she continues. "We believe that we are closely connected to the people we look up to. We are able to access a wealth of data about their lives and we want to be how they live." Amanda believes that it is the creators are the ones who provide us with opportunities to be more like themselves, are able to create opportunities for creators to make money selling items that can be valuable and help those who follow them in attaining their objectives, which results in "a positive cycle of value".

"We are more tolerant of the artists we work with than do giant global brands of the past because we're speaking with a person and not a brand. The primary objective of our company is to say, 'It's acceptable to earn money selling things because people like to buy what they can get. We don't engage in icky marketing or sales, and we don't work with people who don't provide real value to their communities. This is like tables stakes."

The future and death of brands which exist for many years

"I'm content to be in the situation where we're assisting artists once more, and increasing our efforts to help women,"" Amanda muses. The company is a professional service, however we're trying to imitate our client businesses as well as making a maker-first business, we're of our own." She sums by saying that they're here to teach creators on how to lead by decisions and to properly manage their businesses.

"We have been creating some fantastic products!" she laughs. In reality, the organization will launch its Level Up Creators school at the beginning of March 1st, 2024. The school is a member-based academy for creators. "We'll offer our knowledge and experience to provide exact training, community, equipment, as well as high-touch assistance for creators to reach the next stage in their earnings, which common for creators $50,000 million in revenue. Additionally, we'll be using an approach called the Fastest Path To 50 framework to assist people in reaching this objective. It's exciting!"

A final note on the industry in general, Amanda concludes: "The market is moving toward this direct-to-consumer approach where the creators have more control in the consumer's spending habits and curation of content. It's incredible the level of loyalty that fans have toward the creators they adore."

Amanda declares that millennials as well as Gen Xers don't have to rely on big legacy brands to receive their news "These large cable channels are dinosaurs! You can choose to get on the train now or will die."

"I completely trust in my chance" is the way for the next decade. I've started a company in order to make that a realisation, and also to assist other people become financially successful. I'd like to see money handed directly to the creators instead of large corporations. The idea is, "All well, let another take over!' It's a good time to start a career as the creator of the content!" she smiles.

Further information

Amanda Northcutt is a consultant coach, coach, and six-time executive who has created and grown online companies to D2C B2C, D2C, and B2Bs.

She founded Level Up Creators in order for notable educators and creatives build sustainable businesses. Level Up Creators offers strategies and tools to those with at a minimum, one existing product or service that is in the areas like wellness, financial sports, travel, or wellness and who are prepared to boost their reach as well as their income. For more information, visit welevelupcreators.com.

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