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Amanda Northcutt, founder and chief executive officer of Level Up Creators. Level Up Creators
"The majority of my work experience has been made up of lots of joyful events," starts Amanda Northcutt the co-founder and CEO of Level Up Creators. "My journey has been incredibly irregular. But that tends to be the path of most people. The way we end up is in the place we're supposed when we're intentional and strategic."
They always joked that she didn't speak until her brother entered college. "My Brother is highly well-known lawyer, but his practice took over all the 'airspace' in the home. He started college when he was 14 and was almost ready to start the high school. It was at this point that I came into my own when I had airspace available within the home."
Amanda's first position was in an online store selling shoes. "Everyone believed that I was not going to succeed because I was shy. I was able to regain my confidence after I stepped out of my shell and started selling shoes in a flash and record-breaking sales throughout the country. It was a blast! I was enthralled by business at the age of sixteen, and knew from the age of 16 that I wanted to go into business. prefer to go."
After that, Amanda was a student at the university, and linked up with a friend who had launched a site and required someone to sell ads on the website. "This was 2005, when advertising on websites was very similar to the sale of advertising banners. This was like selling air! I listened to the phrase "no frequently and got over any fear of making sales to others quickly," she recalls.
In the process of being thrown into the depths of
"I discovered my trade through having to go through the middle of the ocean," she continues. "I took that small sale into a much bigger selling job at a new company known as TexAgs.com and ended up working for over 10 years. It was here that I absorbed the most about business." In the time she was working, she figured out the concept of memberships, recurring revenues that add value, maximising LTV and also the sales of sponsorships.
"It's not a charming small website anymore. It's more of the biggest college fan website anywhere. I was the 2nd employee there, and I enjoyed it to the fullest," she laughs. "I learned how to lead and manage employees. This was the point that I became enthralled with the concept of membership as well as regular income. This was back in 2005. In the next year, I'll remain on the scene for over two decades. Crazy how time flies!"
The company attracted thousands of customers who paid $13 per month for information about Texas A&M University sports teams. "We have also been able to crack the mystery of moving from banner advertisements to sponsorships (brand deals in today's terms). The companies were seeking to connect with our audience and we gave the access of certain points which could be tracked and consequently, helped these businesses," she says.
Amanda took that model and developed Northcutt Media, using the sponsoring model they had developed at TexAgs in the past, then adapted it to websites similar to it across the United States. "That was my very first venture in business when I was 22 years old. It gave me the chance to go on frequent trips and other similar things."
A few years afterwards the health of Amanda began to decline. "I wanted to get some rest and be aware of my how I conduct my life," - Amanda required to alter the order of priorities in her family life. This included husband, health and her newborn son.
Amanda has begun to share the details of her medical journey publically and is planning to share further. Amanda has discovered that many women with work that is demanding, stressful and demanding are affected by an autoimmune disease or similar. "The more vulnerable I am at risk, the more likely I can lead the charge with this kind of vulnerability," she says. "Every when I speak about my circumstances, someone new arrives and messages me and says 'Hey, could we have a chat?' This is amazing."
Amanda modified the ways things got done. "I needed to become an mother. It was my duty to work as a professional who had the responsibility of my health. I also needed to be a consultant." To get some structure back into her job, she and her husband sold the business of their previous partner Member Up and took over the business to run it as a consulting firm.
"I loved helping membership businesses which covered all sorts of subjects - stuff that you would never think of except if you're living in the universe, and are aware that there's a place for every sort of topic, and that there are users on the web who would like what you offer." After a long time working in the field of membership, her attention was shift to the executive fractional work at various SaaS businesses around the globe.
As part of this re-balanced way of life, Amanda reduced her work to between 20 and 30 hours a week. She also was determined to be "extraordinarily effective" for all companies she collaborated with. Amanda left Silicon Valley at the end of 2022, to found Level Up Creators: "I decided to apply what I learned in the B2B market, specifically in the SaaS industry, and apply it to creatives, especially women.
"I'm determined to assist women develop generational wealth cycles by leveraging their experiences by providing tremendous amounts of value to their communities and followers and get paid in money."
Level Up Creators offers products from Level Up Creators
What do Level Up Creators accomplish? "We're looking to improve the effectiveness of our efforts and boost income, especially for women creators. We're confident that we've got the best group of operators in the world," she replies.
They assist people in determining their current location as well as the direction in which they're going as well as what's preventing them from reaching their destination. They will then determine the most effective approach to remove these barriers and get you there you'd like. "Our best time to start is when you've already gathered followers in a particular area which is crucial and have over 50k followers on social media and or over 2,000 people who have signed up to your email."
"When you call us, I'm sure to be asking you around a hundred concerns," says Amanda. "I'm constantly seeking out information before being understood." She collects both qualitative and quantitative data of a creator to make sure they're able to guide them through their options.
"We want to assist the subject matter experts develop an entire product line. We'd like to see leads, and after that an educational course of some sort, possibly a three-part masterclass or something similar to that Then we could move into the realm of recurring revenue products. Perhaps it's $49 or $179 or an annual membership of $249."
In the future, Level Up Creators would move clients into group coaching and offer greater regular revenue levels. This happens an indication that "you have proven you're capable of delivering regular, repeatable quality that's up to par to your followers and clients," she says.
The Level Up Creators team - image (c) welevelupcreators.com
It's how she helps people develop their own creative thinking. "Oftentimes specialists in their field creators aren't keen to participate in brand deals or to create products that require customers to purchase the items. My goal is to help creators understand their unique position in providing the best value offered for free through social media.
"We all want to be respected, respect relationship, love - essential needs," she continues. "We believe that we are connected to the creators that we admiration. We are familiar with their life and desire to emulate them." Amanda believes that it is the creators that create the opportunities for us to become more like themselves, are also a chance for creators to sell items that can be valuable and aid their followers fulfill their desires which creates "a profitable process".
"We can offer a higher level of appreciation for creators than have for these massive global heritage brands, since we're talking with a person instead of an image. Our mission number one is to make it clear that it's fine to sell stuff - because people want to buy the best products available. We don't engage in icky sales or marketing in addition to we don't work with those that don't offer real benefits to their local communities. Like table stakes."
The future as well as the end of the brands from the past
"I'm happy to be in a position that we're assisting creators once yet again and increasing our efforts for women." Amanda muses. The company is a professional services company, however we're trying to emulate our clients' companies, as well as being a creator-first company for ourselves." Then she says that they're helping creatives understand the ways to be the CEOs of their companies and effectively run their companies.
"We have been working on some awesome products!" she chuckles. In fact, the team will launch an initiative called the Level Up Creators School on the 1st of March 2024. This is a subscription-based educational institution for creatives. "We'll share our expertise and experience to provide the right training, community, resources as well as support to assist creators in reaching the next milestone in their income - the first of which is for many artists will be the $50,000 million mark in income. Additionally, we'll use the Fastest Path To 50 framework to assist people in reaching that goal. This is amazing!"
A final note on the industry in general, Amanda concludes: "The industry is moving towards a direct-to consumer model, in which creators are more influential on consumer purchases and content curation. It's incredible the degree of affection fans have for the creators that they admire."
Amanda clarifies that millennials, as well as Gen Xers aren't relying on major legacy brands to get their information anymore "These major cable networks are dinosaurs! It is your choice to hop on this train or else they'll die."
"I completely call my shot": that's the direction in the near future. I've created a business to bring this vision to life and allow people to be immensely prosperous. I'd prefer that money be distributed to creators, instead of large corporations. This is like saying "All right, let someone else get a chance! This is a great time to become a creator of material!" she smiles.
Additional information
Amanda Northcutt is a consultant, coach and six-time exec who has developed and scaled online companies to D2C B2C, D2C, and B2Bs.
She developed Level Up Creators to help influential creator educators build viable business models. Level Up Creators offers strategies and solutions to those who own at least one product that is related to health, financial sports, travel, or wellness and is now ready to increase the value and earnings of these products. For more information, visit welevelupcreators.com.
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