Terms
The Level Up Creators team - image (c) welevelupcreators.com
"We are all aware that creators of content generally, are burned out on the creative and distribution point of view," starts Amanda Northcutt the founder of Level Up Creators. "So we're thrilled to aid creators expand their publishing options."
The organization she manages through Level Up Creators is a kind of business model they assist people in managing and apply what they teach with the same strategies to make the most of these distribution options. "We consider source content as an audio or video in long form or an ebook or perhaps the equivalent of a writing piece that is 5,000 words," she explains. "This is an enormous amount of material that you can access blogs, emails leads, lead magnets and many dozens of social media content.
"I'm not suggesting you to repeat the information you've provided in your YouTube video. However it is possible to use an add-on approach or a less ad-hoc approach" she adds. "You can summarize the key components of your 10-minute video and then create an e-newsletter, or you can write an article that explains one point in particular. There is a possibility to make a completely fresh piece of content from the source when you accomplish this."
Amanda says she is merely a single method to help creators think more strategically about ways they can expand their businesses. The aim here is to leverage existing content in a possible way "Successful people know which levers they should pull in order to reap the highest return. Helping with disseminating and distribution of the content straight from the beginning." Amanda and her team support with the strategic approach and assist with the development of the material. "This can help to ease the pressure and anxiety that are crucial for creative people to be able to have a creative outlet within their head."
Level Up Creators create a streamlined pathway for businesses - image (c) welevelupcreators.com
Level Up Creators take the administration burden off creators' task. "We're taking care of DMs mail, emails, calendar and gatekeeping for brand deals, and we handle the management of talents too. Then we move on to develop a roadmap for our product and then we create amazing stuff and marketing the product!" Our team assists designers in "the requirements to take conversations to a point where the conversation is acknowledged to have the legitimacy it requires".
Amanda as well as her crew are there to "have someone let their minds wander, and dream big," she says. "We are interested in understanding where the founder would like to take them in terms of lifestyle and design elements, as well as income goals. We assist in putting together an overall strategy to the future, which encompasses the vision, mission objectives, values and principles that form the North Star of a company. It's what people look at when they're trying to make a decision or, at the very least, in the case of the management of a company efficiently."
From mindset into marketing
When the thinking process and the release of creativity the brain is fully developed Level Up Creators then explore specific products such as memberships, online masterclasses that are suitable for the creative vision of the creator, and also match the vision of the creator. "For example, we'll look at how to make a product for memberships fit into our overall strategy? It's the litmus test."
"We can do collaborations in collaboration with different creators. We're able to negotiate brand partnerships. We're able to launch your own line of merchandise. It is possible to offer premium individual coaching, as well as group-based coaching. We take that solution set and decide which product we could pack into it before helping you to get them on the markets."
Level Up Creators is also determined to make sure that its clients remain in connection with their network of business and creatives as well as other people who are non-competing, closely related to companies, or share the same audiences.
Amanda believes in the value to share her message with people: "a rising tide lifts the entire boat and you can always expand the pie" she says. "It's not like having my own audience then they'll walk away and never return back since they're pursuing them to a purpose." That's why affiliate programs and other similar projects are crucial. Level Up Creators connects it together with its marketing automation.
Amanda wants to help creators build sustainable businesses - image (c) welevelupcreators.com
The word "marketing automation" might sound a bit complicated, however Amanda sells the idea with the same level of rigor and clarity as any other. "It's the system that lets authors communicate with their clients on a large scale. It's an automatic sales engine, which is working to support you 24/7 as well as on your customers' terms.
It connects every touchpoint that you've got with prospective and current customers as well as your customers with a backend tool or two that are carefully set up to lead your audience through the buyer's journey that could lead to a purchasing.
"We're very active with mailing lists, and we're keen in partnership marketing," Amanda adds. "When you've got an effective marketing system, your subscribers will be at the helm. They only see content that is relevant to them. This is a great way to get people interested in email. We would like to encourage people to be part of the mailing list.
"Then we want to provide quality over time, continuously and strategically, as part of a bigger approach" Amanda concludes. "We want to make sure that we're delivering the right value prior to asking customers buy products. We will request customers to purchase something because we're offering products that will make lives better, right? !"
More details
Amanda Northcutt is a consultant, coach and six-time exec who has built and scaled online businesses for D2C, B2C, and B2Bs.
She founded Level Up Creators to help powerful creator educators develop viable businesses. Level Up Creators offers strategies and resources to people who have at least one product that involves finance, health as well as travel and sports and is prepared to expand their reach and generate a profit. For more information, visit https://welevelupcreators.com.
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