Terms
The Level Up Creators team - image (c) welevelupcreators.com
"We all know that most creators are beyond burnt out on the content creating and disseminating aspect of view," starts Amanda Northcutt the founder of Level Up Creators. "So we love to help creators make the most of their distribution possibilities."
Her business at Level Up Creators is a reflection of the companies they help people manage and apply what they teach by employing the same techniques to make the most of these distribution opportunities. "We take source content like an audio or video in long form or ebook or even a 5,000 word article," she explains. "This is a substantial amount of material from which you could get blog articles, newsletters for email leads, lead magnets and many dozens of social media posts.
"I'm not saying repeat everything you already said in your YouTube clip, but you can take an additive or a more reductive approach" she adds. "You might summarize important points of your 10 minute video into the form of a newsletter, or alternatively you can write an article, and then elaborate on a particular point. There's a chance that you'll have a new piece of source material if you write that."
Amanda states that this is only one way to assist creators in thinking more strategically about their burgeoning business. This is a way to use existing content in the best possible way "Successful individuals know what levers to pull to get maximum returns. We are helping with the content dissemination and distribution straight from the beginning." Amanda and her team assist with the tactical mindset and then help with writing the writing. "This will help reduce the stress and stress; this is paramount, so that a creator is able to have a creative outlet in their brain."
Level Up Creators create a streamlined pathway for businesses - image (c) welevelupcreators.com
Level Up Creators takes administrative duties off the creator's task. "We're taking care of DMs and emails, as well as calendars as well as gatekeeping and brand agreements We also handle the management of talent as well. Then we move on to developing a roadmap to the product and then we create amazing stuff and then marketing it!" The team helps designers with "the prerequisites to get you to the point where that conversation can be recognized as the one it requires".
Amanda and her team are there to "have people let their minds to imagine of the big picture," she says. "We want to understand where the creator wants to take them: lifestyle design concerns, and goals for income. We assist in putting together a long-term plan that includes the mission, vision values, goals, and values that form the North Star of a company. It's the thing everyone is looking to when they're trying to make an important decision. when it comes to a business that is run well."
Marketing is a process that involves thinking.
After the process of thinking and freeing up of creative mind power has been done, Level Up Creators take a look at particular products like memberships, online masterclasses that suit the creator's needs and are in line with their visions. "For example, we consider, "How does making a product for memberships be in line with our long-term strategy?' - that's the primary test."
"We are able to collaborate together with creators from other fields. We could do brand partnerships. We are able to start your own line of merchandise. It is possible to offer high-end individual coaching, and group training. We look at the solution set and decide on which products we can pack it into and we then assist bring those to the market."
Level Up Creators is also keen to make sure that their customers are connected to their network of businesses and creators as well as others that are not competing, have tangentially connected organizations or those with the same audience.
Amanda believes in audience sharing: "a rising tide lifts every boat and the pie can always be larger," she smiles. "It's not as if if I do share my audience with them and they leave and never come back since they're pursuing your lead to a purpose." Therefore, affiliate programs and similar initiatives are crucial and Level Up Creators is able to connect it all with their marketing automation.
Amanda wants to help creators build sustainable businesses - image (c) welevelupcreators.com
Marketing automation might sound a bit technical, but Amanda promotes it as eloquently as anything else. "It's the software that lets a creator communicate with their customers, on a the scale of. It's a behind the scenes automated sales machine working all hours of the day according to your subscriber's terms.
The machine connects every digital interaction you make with prospective and current customers as well as your customers via a backend device or two, which are set up to lead your audience through the customer journey, which leads to purchase.
"We're very active with email lists, and we're also big on partner marketing," Amanda adds. "When you implement your marketing system correctly your subscriber will be in the driver's seat. They only see content that is relevant to them. It's a fantastic way to get people engaged. We'd like to integrate people into that email ecosystem.
"Then we'll want to deliver worth repeatedly, continuously, strategically, and in the context of a bigger strategy" Amanda concludes. "We want to make sure that we're delivering value before we ask for people to buy something. We will solicit people to purchase things as we're selling items that are making people's lives easier, aren't they? !"
Additional information
Amanda Northcutt is a consultant, coach and six-time exec who has developed and scaled online companies for D2C B2C, D2C and B2Bs.
She founded Level Up Creators to help influential creator educators build profitable businesses that are sustainable. Level Up Creators offers strategies and tools to those with at least one existing product or service in the fields of wellness, personal financial planning, travel, or sports and is ready to increase their reach and earn a profit. For more information, visit https://welevelupcreators.com.