Terms

Jul 15, 2023
Substack vs. Medium - a compasion of publishing platforms

The photo was created by Lucas George Wendt via Unsplash

Platforms for publishing and news give writers the opportunity to make profits from writing through a long-term approach. Instead of setting up affiliate programs or filling websites with advertisements, writers can concentrate on what they love such as writing.

This is a beneficial exchange between the authors and the members. Authors receive compensation for the creation of content, and readers have the option of consuming the content they like with a manner that's without advertisements. For those who are journalists author, or studying writing, this article will help you make decisions based on a thorough understanding of the best platform to your needs.

Substack

Substack's principal goal is to empower creators by giving them the necessary tools to achieve their targets. Substack gives a wide range of possibilities to meet requirements of content creators who are self-employed. There are opportunities to monetize their work and control of the audience Substack allows writers to be in control of their creativity process and establish a sustainable career.

Pricing and features

Substack describes itself as "a platform for writing that is not dependent," Substack offers writers an opportunity to create an online publication that gets paid to create a the community. The company also earns money through subscriptions. They claim that they do not require any technical expertise required, and hopes to "take all responsibility, aside from the hardest part (the creation of the material)." They assert that they provide "true autonomy" where the writer keeps their copyright over all their material.

It's a simple process. Writers are able to post articles they've written through various platforms, including Mailchimp, WordPress, Tinyletter, Medium, Tumblr, or custom-designed sites, to create a completely fresh website from scratch in just a few minutes. When the site is live and operating, the writer selects the content to be available free of charge as well as the content that is hidden to the Substack paywall. Substack is expected to be paid 10% of any revenue that is earned when the author begins making money However, up to this point, the website remains completely free for make use of. Substack's Substack team recommends that you "start the process of setting up your Substack in the morning to begin earning income in the afternoon before lunchtime." Learn how you can do this.

Dashboard/Posts

The Dashboard page will display any material which you've previously published as well as the simplest information about the latest article. The Dashboard page shows the number of views total and the number of emails that you've sent out as well as the number of engagement.

There are also a variety of possibilities to design your very own artwork. They let you create a completely new blog post, podcast episode or even start a new thread. In this primary page, you'll be able to gain access to your subscribers, stats as well as the settings.

Substack vs. Medium - Substack posts homepage

In Substack newsletters, these are known as "posts" and each post is published on the creator's Substack page. This is an account of the author. Once an account has been activated, Substack automatically creates a initial draft of the post. The auto-message is a call to subscribe to Substack's newsletter to subscribers who are paying. The subscribers can, afterwards, post the information via social networks. Modify the post that was originally posted or write a follow-up article.

Substack's blog posts are posted on the home page

It starts by adding the author's name, title and subtitle. You can even request writers to join and participate. You'll then get an extremely sophisticated text editor that gives you the ability to incorporate pictures, paragraphs buttons and bold and italicized quotation marks and bullet points.

When you hit"Settings" you'll have the option of changing the design of your website. It is possible to open your website to anyone, whether either public or private and select which option you want to use. In this area, you have the option to alter your article's publication date along with the URL, as well as the secret "draft link" if you want to distribute the post with your friends or family members (even ahead of the publishing date). You can create a test email or alter the preview on social media websites to verify that the pictures are perfect prior to sharing it to your friends.

After you've published and scheduled your blog post, go to the Posts page to find out the amount of readers who have viewed each of your blog articles.

Subscribers

The dashboard that displays for subscribers shows the total amount of subscriber and paying customers in addition to the total annualized revenue and the number of subscribers over the past 30 to 90 days as well as throughout the day. The dashboard shows the email address of every subscriber along with the type of subscription they have (free as well as paid) as well as the date when their subscription registered, together with the quantity of money they make per user.

Substack vs. Medium - Substack add subscribers

In order to add additional subscribers, you may manually add them to your email addresses or export the existing list of subscribers via MailChimp, TinyLetter, Patreon along with other platforms into a CSV file. After that, you can transfer it to Substack. The Substack tools for uploading Substack uploader is able to load any email address it is able to find but only those who have been added to the email lists you have.

Stats

The Stats page, you will be able to view how many people visited your site as well as the number of emails were distributed over a 30 interval either for 90 days or when the newsletter was launched.

The tab that displays traffic shows the most recent month's number of internet users and the web pages from which they came. This could come directly from your original blog post and also from the page for your profile that you've built for yourself on Substack as well as other platforms for social media such as Twitter.

Substack vs. Medium - Substack stats

The Email tabs provide complete details on every article, such as titles, dates of publication, and an audience that is in any form (public and private) and also specific information about the distribution of every article, which includes rates of open, how much openings are created in addition to subscriptions that are unlocked for one day following a certain time and interaction (likes as well as comments).

Settings

It is here that you can alter the title of your publication as and its content. You can also modify the methods of being discoverable (such tags) and modify the page about yourself by including an explanation of the advantages to being interested in the publication in addition to signing up to subscribe.

Substack vs. Medium - Substack settings

There's an array of possibilities to personalize the appearance and style. your magazine. It includes the cover photo as well as your logo, the banner for your email along with your greeting message (which will be sent out to members in a matter of minutes after signing up). It is possible to edit the sending options of your email sender, including his name, day you'd like to get replies via email for your piece along with the email address that is used to send RSS feeds like [email protected][email protectedemail][email protected]]. It is possible to join and unlink your social media accounts in addition to using Stripe to process payment transactions.

Integrity and compatibility

One of the biggest advantages that Substack's platform has is its capability to import content already available on other platforms. It's time-saving as it's not required to copy and paste data on every website you use. Substack allows you to import content from the most famous platforms like emailchimp WordPress, TinyLetter, Tumblr streaming RSS feeds available online, RSS feeds Stripe and many more.

A majority of the work Substack does on integrations is focused on monitoring and analysis of information. Therefore, it is possible to incorporate the following features: Google Pixel ID as well as the Twitter Pixel ID, Parse.ly Pixel ID Google Analytics Pixel ID, Google Tag Manager ID, Google Verification of Sites, Facebook Site Verification as well as Facebook Site Verification.

These pixels allow for monitoring your readership/engagement levels and some create an integration with advertising platforms. If, for example, you add the Facebook's Facebook Pixel ID (found in the Facebook Business Page) to Substack, Facebook will be able to track your readership and engagement levels. Substack, Facebook will track the number of users who see ads that are relevant to their audience.

Medium

Medium, though, is it's a creator of content and publishing platform which hosts numerous writings from writers. Medium is a community-driven discovery platform, where writers have the opportunity to meet people with people who have different interests, and to communicate with other readers and magazines with similar interest. Medium's interface is simple to use and provides various social features and an integrated distribution system.

Price and features

Medium.com provides a variety of features and capabilities which make it suitable for writers and readers. Medium.com has become an ideal platform for people as well as businesses to share thoughts, stories and ideas as well as data in a world-wide community.

It's simple to write and edit articles with an easy-to-use editor. Medium is a free online writing platform that provides every essential format option, such as lists, headings and images, as well as embedding media content. Once you've completed your piece you can choose to make it available to anyone or restrict your article to a certain readership.

Internet access for all time costs $5 USD per month if you pay monthly or $50 USD for the year when a year's cost is paid pre-paid.

Dashboard/Home

Like other platforms for social networks, Medium offers an extensive readership and a following who are always looking for exciting and new material. With the help of algorithmic curation system and the one which also includes an editor's selection magazine, content is able to get noticed and be seen by an enormous audience. The system assists authors and creators to connect to the general public, expand their exposure, and grow the influence they have in their field.

Substack vs. Medium - Medium home page

Medium's audience is large which allows authors to engage with a larger audience and get their work noticed. The huge reach of Medium ensures that your writing will be seen by anyone who are interested in this field.

The platform's curate sections assist in presenting your content to those who are interested which increases the chances of getting your content noticed in addition to gaining the attention of readers. Through these tools, you have an opportunity to connect to Medium's distribution platform which can increase the visibility and exposure of your content.

Post editor

Medium comes with a range of tools for creating content. These include advanced formatting tools as well as embedding media which supports videos and pictures, and also the possibility of incorporating custom codes to each piece. Authors can create visually pleasing multimedia content which makes it ideal to authors who are looking for a visual way to approach their work.

Substack vs. Medium - Medium's post editor

The editor which can be adaptable for users who post on Medium can modify the design and style of their articles to reflect their individual image. Media integration is offered by the platform that allows for seamless integration of photos and videos as well as other interactive elements. No matter whether you'd like to display your skills in photography or share images, Medium will help you create stunning multimedia.

Network effect

Medium fosters a sense of community by offering features like Highlights, comments and many other features, as well as instructions that enable writers to engage with users. They facilitate discussions and create an atmosphere that allows writers to communicate with their audiences.

Substack vs. Medium - Medium's network effect

The impact of networks affect Medium plays a crucial role in enhancing the exposure of an article. When users interact with articles via claps, comments or even sharing, the algorithms of Medium are able to take note of the interactions and display articles for a wider public. The impact of the platform allows authors to expand their audience beyond their current audience and draw new readers interested in their specific field.

Making money through your business: Medium's Partner Program

Medium's model is based upon a completely different model of monetization, which is referred to as Medium Partner Programme. Medium Partner Program. Medium Partner Program. Authors can enroll in the programme and make income based on the amount of engagement the articles they write receives that is determined by the number of claps (Medium's equivalent of likes) as well as the amount of time they spend reading. (While it's possible to earn money from Medium however, it's more difficult to predict the amount as compared to Substack's membership program.)

Substack vs. Medium - Medium Partner Program

The medium Partner Program encourages authors to write interesting and enthralling articles that are a major reader's favorite. The goal is to reward the quality of content dependent on the feedback of readers and interaction, Medium promotes the development of high-quality content that captivates and is able to inspire readers. Medium gives you the chance to earn money while keeping a open and free publishing platform.

Conclusion: Medium vs Substack

Substack and Medium offer different things to cater to different creators -- the best way to choose the platform for you is to consider what you want to get out of your newsletter/publishing platform. Substack is a great platform for independent writers offering monetization possibilities and the ability to create content that is owned by its audience. It also provides a simple and focused publishing user experience. However, Medium offers a vast user base, a variety of options and a sense of belonging.

If you can deliver unique, quality content for your subscribers You are able to earn money and finance your creativity projects. Each of the options serves a different purpose, and it's your choice to determine the best option for both your viewers and yourself. Write with enthusiasm!

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