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Mar 27, 2023
Content marketing tips for creators

Table of contents

  1. Step 1: Get help with the art of proofreading
  2. Step 2: Automate transcription of interviews
  3. 3. Treat yourself to automated social media scheduling
  4. Step 4: Simplify your content curation
  5. 5. Keep it streamlined with email templates
  6. Step #6: Delegate, delegate, delegate!

It's difficult to focus on building a successful business. Putting some practices in place to automate content marketing can help creators give themselves some time off and building an expert content creator toolkit can create a better future.

There's nothing better than being your own boss, but it comes with the negative of having to handle everything yourself. Whether you are a writer, visual artist, podcaster or musician or charge of a community, keeping members engaged means continually producing content and marketing it. And while it certainly saves costs to create content yourself, scaling a business efficiently requires a thorough understanding of what to do and when to make modifications. For a business proprietor you have time to be valuable and you should focus on the information that propels your membership forward.

In the interest of expanding your business (and having the ability to enjoy some well-earned vacation time whenever you need to! ) Find ways to get some administrative tasks associated with marketing off your list. We've compiled a list of the top tips for content marketing to streamline your workload and help you create a solid toolkit for creating content:

Step #1: Get help with proofreading

Anyone who writes, or communicates on a every day basis, understand that it's important to sound professional. It is important to pay particular attention to the word you choose and punctuation and make sure your message is clear.

It can also be a time-consuming process and there are plenty of ways you can cut down on time spent checking that your punctuation marks are in the correct place. The writing tool Grammarly can help entrepreneurs focus in creating quality writing. It has extensions available for Chrome, Safari, Firefox and Edge, Grammarly fits right to your work schedule.

You can even add it to social media platforms and email accounts for project management platforms and as a keyboard extension to your mobile. It's not even the free version.

Step #2: Automate transcription of interviews

Interviewers, podcasters, and even journalists know that creating written content of interviews is an issue. Instead trying to manually work through the same video more than a dozen times, think about recording each interview. Making those recordings typed before you only saves time, but it also provides a wealth of ideas for content that requires little effort.

For those on a tight (read or even a non-existent) budget, completing the transcription yourself could be the most efficient option however we suggest using a transcription service such as Otter.ai or working with a freelancer. Writing-focused Facebook groups, platforms like Upwork or Fiverr as well as companies such REV can all provide transcription at reasonable rates.

Step 3: Treat yourself to automated social media scheduling

Most people know about the social media scheduling tools like Hootsuite and Buffer, but may not be able to utilize the platforms correctly. Apart from reducing time spent posting online content on social networks, these platforms take the guesswork about optimal times and dates to publish and also offer the option of mass scheduling, if you are able to write a lot of copy ahead of time.

Social media content marketing tips for creators

Moving it to the next level, paid platforms like the Sprout Social are also able to provide detailed analytics on social media as well as track competitors. Creatives may be interested in IFTTT (If This Then This) which offers free applets which can automate the process of posting blogs to social media when they're published, sharing favorite YouTube videos, and connecting Instagram and LinkedIn.

Step 4: Make it easier to manage the process of curation for your content

Another aspect of social media marketing that is easy to automatize is the curation process and management of communities. Update your Content Creator Kit with news aggregators such as Feedly and Panda provide simple to collect content all over the web by entering keywords, subject areas or your favorite magazines.

In order to keep track of your community, media monitoring site Mention keeps track of your social media platforms and informs you when you're mentioned on the internet.

Step 5: Make sure it stays streamlined with templated emails

Like social media content, email marketing is all about sending out the appropriate information at the right moment. Once you've decided the message you wish to convey, you can use platforms such as Mailchimp in your content creator kit to set up and automatically send your emails.

From newsletters and email blasts to alerts, follow-ups, and reminders of special events or sales All you need to prepare templates, add your contacts and content into, and schedule your campaigns. Analytics like click through and open rates reveal how successful the content you've created is, so that you can adjust the way you want to.

Step #6: Delegate, delegate, delegate!

This has been mentioned previously in our other articles which discuss tips for content marketing and tricks, but we'll reiterate it here: you can't scale a business without delegating. When your following and demand for your content continue to increase, you'll eventually increase beyond the amount you could create on your own, this is the time to make some crucial decisions.

Content marketing tips for creators

Some of these platforms when used as part of a professional kit for creating content they will help you save both time and effort, however they come with their own steep learning curve. The number of platforms you use to create content can cause a different kind of stress. Consider the tasks that you feel less confident about and even those that don't appeal to you.

Do you favor editing video instead of transcribing audio? Do you prefer the process of curating content to research? Divide the tasks into two and then pass these tasks to another person, be it your partner in business, co-host as well as an intern, or even a person with different talents. You might be able to come up with an arrangement that is mutually beneficial!

Remember, these few suggestions for marketing content are only the beginning: there is a myriad of methods to automate your content marketing. It takes time to decide which will work best for your business. You'll need some trial and trial and. But there's no time like this moment to begin Good luck!