Terms

In the final days of the year, I'd like to share with you what we've been up to these past months . We've now finished three cycles of six weeks, and regular cooling-downs in the intervals. There's plenty to discuss so I'll jump right in.

Big Batch projects

We delivered six "big batches" projects. We weighed our wagers for the coming years. iterative updates based on customer feedback, and improvements on our technical infrastructure.

1. A new metrics experience

It was the time that there was a "standard issue" list of SaaS metrics which customers could utilize to gauge their success. As time passed, we realized that the metrics were not adequate in several different methods: they were not accessible to data-novice customers while also not providing enough detail and those with data skills (or even internal analytics team). These issues led to a lack of trust in the information we provided.

The year before we began with the introduction of a completely new data collection API along with an analytics layer that will lay the foundation for an individual experience using the metrics that focus on the concept of membership. This meant that we had to eliminate the previous metrics and introducing new metrics, as well as creating more reliable and accurate.

     Our new Trials metrics dashboard    

We are still using a handful of older metrics that are based on order and sales, however the new metrics are focused on trends and analysing the health of your business over a long time horizon.

They share a system that can be analyzed using a calendar month basis that we believe is a better fit to businesses that have recurring subscriptions using . We chart these trends by using segments of columns. Below, you will find the table which breaks down each segment of every month.

     Our new Churn metrics dashboard    

You can click on each particular cell segment to see the monthly data graph as well as, most importantly, view each of the individual data elements that comprise the information (whether the activity is subscribers or members).

It's not difficult to get through the cells up to the electron. They were designed to help makers understand the process of developing, as well as what's not and where to double down.

The most recent trend metrics are: -- MRR. See the factors the can influence the monthly recurring earnings carried over from the previous month, the addition of the addition of new members, reactivations and upgrade, the cancellation of downgrades or downgrades as well as failing to make the payment. Also, take a look at ARPM as well as LTV. Also, look at LTV and ARPM. Paying Members. It's as easy as that, you can see how your audience of paying members change over time. The same sorting like you do with MRR (upgrades as well as downgrades, etc.). "Net Revenue" refers to the term "Net Revenue" refers to Net Revenue. An easy look at your overall cash flow in the month that is derived from your income total minus refunds. - Churn. You can spot potential problems lurking below the surface, through observing the revenue churn break by voluntary (cancellations) and involuntary (failed the payment). Also, you can see the rate and numbers for every segment (i.e. X missed payments that result in a the Y%). - Trials. Examine the outcomes from both paid and free trials over the course of time. For a specific month, you'll be able to view the number of trials that were initiated, the number of trials that have expired and the ones that have been converted into recurring subscriptions and also your overall trial conversion percentage. - Plan comparison. Pick up to five plans to compare the other plans applying one of these metrics.

2. Comment and Likes on our posts

Posts allows users to communicate with members of their group who pay via email. Posts can also be posted to their own blogs hosted on their servers. It can be used in different ways; for example it can be used as a substitute for newsletters that offer advantages to members or just to contact to check in.

     The new Comments feature    

For better creating an environment that encourages dialogue and build community you can now allow comments, likes and comments to your posts (and likes on comments). They can be enabled on the global level and on a per-post basis. Also, you can make a state of read-only after a discussion has taken its course.

It is possible to deep-link comments, load recently added comments immediately without page refresh, or display badges for comments made by staff members . They can also regulate any infractions from the bad guys. Users can also set notification alerts to their browsers at the when comments have been added.

Posts continue to be an ongoing investment for us and we're thrilled at the opportunities the benefits this could bring to our clients.

3. Improved group subscriptions

customers can sell customers can sell Group Subscriptions This is a group of seats that are managed and purchased by the same person. These are typically utilized within institutional or corporate settings.

The feature was discussed numerous times throughout the years, but have made several major enhancements based on our experience with the feature and customer complaints.

     The interface for Group Subscription Interface    

Six upgrades were delivered to Group Subscriptions:

• Plan group members are now able to self-serve upgrades from individual subscriptions to a group subscription prior to this, but it was to be completed by an administrator.
• Transferring managers It's now possible for managers of groups to transfer the management of their group to another participant, making it easier for administrators to manage the website as well. Managers aren't allowed to have a seat, however customers can choose whether the person responsible for managing the subscription of the group is eligible to count the seats available in the subscription, or not.
• The auto-renewal feature is not an option for subscriptions paid for by an external source When a subscription for a group is paid for externally (via cheque or another method) then we do not provide auto-renewal for their accounts, since this by definition is handled by the administrator of the site.
• Seat usage can be seen within the administration. The dashboards we have designed were enhanced. Dashboards that better show the seat utilization throughout all group memberships.
• Generic URL used to manage members: Previously to deep link a member to the part of their account where they can manage their team, they had to share their specific URL that contained the ID. Now, there's an unidirectional routing URL, so creators can automate the support they provide to customers.

4. We are updating our website for marketing

After we revamped our marketing site in the year 2020 we've shipped many updates and features to our site, however we hadn't gone back to keep our site current and present our stories in the most compelling way feasible.

     Updates to .com    

The team conducted an exhaustive analysis of content, revised our brand positioning using the information we've learned. We also created brand new landing pages, enhanced our photos with more improved brand names and revamped our Customer page to highlight the features that they're currently making use of.

The

     Improvements to .com    

This all aims to demonstrate the modularity of our solution and how it could integrate into a range kinds of applications.

5. Performance improvement

is used by some really massive creators who each drive millions of dollars in annual revenue as well as hundreds of thousands of customers. Once we were able to join the clients we were able to see the areas in the administration were becoming extremely complicated to operate and difficult to use in the daily routine and this reflected badly on the reliability and efficiency of work.

An entire year has been committed to increasing the efficiency of some important areas, like Activities and Dashboard, Activities Dashboard, CSV exports, as well as the segmented view of free members. The experience of using the account with a huge audiences has become more efficient and we've seen a dramatic decrease in loading times and the workload of our staff through our instruments.

6. Cancellation surveys

To provide more information to creators about their reasons for cancelling their subscriptions, the company is sending cancellation Surveys which will be presented to subscribers after they have cancelled. Data will be combined into an up-to-date cancellation report.

     The latest Cancellation survey feature    

The data does not just help the members' creators to regain their membership, but also creates feedback loops to help their understanding of the value of their membership business for the future as well as help them align the business's needs with customers' needs.

     Our new Cancellation surveys    

The creators get an overview of two categories that include subscriptions cancelled but aren't yet turned over (and may be returned) as well as those that were fully canceled and then churned. This view also displays cancelation causes, which are broken down by segment. The data is sorted and exported to a CSV similar to the other data in .

Surveys can be turned on or deactivated However, they're normally disabled.

Small batch, and on-the-fly projects

These are smaller projects that we delivered in conjunction with the larger jobs mentioned above (not including bugs or support tickets). These projects typically span from two days to two weeks of and are based on the feedback of our customers and insights by our team members who interact with our clients. We [email protected]

• A preferred partner page is added to our marketing site, to highlight several of our most prominent development partners and connect the potential leads to them.
• The pagination of our blog is for SEO purposes to increase the visibility of our blog and improve the time spent on our site.
• A brand new security measure to protect podcast RSS feeds which are provided by ACast.
• Support for Hungarian and Czech as possible localization options
• A brand new coupon-targeting function that allows coupons are now able to be applied to any of the following purchases including existing purchases, renewing expired subscriptions and even when upgrading your subscription.
• an API option that hides some text links, which was restricting iOS app store app approvals to certain customers.
• Innovative tax-handling strategies in Canada that ensure clients are getting the correct amount based on their income and the nexus
• Cookies banners on the site of marketing for EU as well as UK customers.

In addition, we have automated many of our internal software that we use to migrate customers to other companies like Substack and Pico. We also audited and also controlled the usage of third-party cookies in order to improve privacy.

In all of our products, they are a full team effort , from the research and design, to of help documentation and support for customers as well as marketing. Thanks to the team for their amazing job and a huge thank you to our customers and partners. Merry Christmas!

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