Ten Unique Strategies to Increase Revenue for your WooCommerce Online Store
What are you going to measure your marketing approach in the current era of online shopping? How can you be sure that your tactics will be effective? Is there something you could add to your current method to increase revenue?
Without any further discussion Let's find out how we can improve sales with WooCommerce.
1. Make use of Coupons and Discounts
Who doesn't like to buy an item with a sale or coupons? The fact is that customers are always keen to receive coupons and discounts. Thus, an effective strategy to i boost sales at WooCommerce retailers is providing discounts.
On the one hand, you provide discounts to get more customers, sales, and profit. However, happy customers will buy discounted items and promote your image in the market. It's an all-win for shoppers and store owners.
Use different types of discount formats Within the WooCommerce store. These include prices discounts, discounts on products, bundle discounts, and other such discounts. Display your discounts via popups, banners, and widgets. It is also possible to set up WooCommerce discount plugins that are available on the plugin repository.
There are a variety of such plugins: For example, discount Rules for WooCommerce, WooCommerce dynamic pricing, and much more. Discounting plugins by WooCommerce permit you to control the discounts and coupons effortlessly.
The great thing about the discounts is that you can control the settings for coupons and can manage these settings. You can target specific customer segments and encourage those who are interested in buying your product. Keeping this in mind, it is essential to share the news of your discounts by using the appropriate channel.
2. Flash Sales
The process of increasing traffic and sales is easy by implementing Flash sales to increase traffic and revenue on your WooCommerce website. You may generate a feeling of urgency by flash sales in your clients' minds by telling them the amount of stock you have is declining. Additionally, offering attractive deals which include flash sales can undoubtedly boost sales.
In addition, if you limit the amount of time you offer flash sales, customers are likely to rush for the offer accordingly. It is always possible to use your social media business page to promote the flash sales.
Utilizing an increase sales, or flash sale plugin to your WooCommerce website is a great strategy for managing flash sales. The best way to use the urgency of marketing using flash sales in this manner.
3. Stop Cart Abandonment
Cart abandonment is a common challenge you'll face when operating WooCommerce stores. If you have a good strategy it is possible to prevent abandoning carts and increase the sales of WooCommerce stores.
You can send cart recovery emails to customers to remind them that they've quit the cart. Your customer can leave the cart at any time for a variety of reasons. For example:
- Price information not matching
- Unexpectedly, a change in choice
- Forgot about purchasing it
- Are you looking for a more effective option?
Be aware of these details, try to sort out the reason, and remind your customers to complete their purchase. These email reminders are the most efficient method to get customers to return to your site after having left their carts.
Avoid crafting dull or awful emails using sales speeches or marketing copy. Send your emails and follow-ups at the right time and in the correct sequence. Don't expect to get an immediate response. Continuous emails with a proper sequence of messages will refill the cart in the end.
4. Rewards Customers with Loyalty Points
A loyalty program is the perfect way to get new customers as well as keep current customers happy. They will be sure to visit your WooCommerce shop to get rewards for buying merchandise. Your customers should be rewarded with points or discounts for purchases. We will discuss some strategies to give rewards.
- Start with reward points to reward purchases and then increase them gradually.
- Make special deals available to your loyal or regular customers to honor them.
- Make a separate marketing campaign to promote the loyalty program
5. Give away free gifts and buy one, Get One offer
In order to grab your audience's attention using the phrase "Free" is a charmer. Sometimes it even works better when you pair it along with "buy one get one."
Customers love the phrase "Free" and are always looking for bargains in online stores. Thus, you should offer products for free to keep your customers engaged with your shop. If you are unable to offer regular free items, consider funding an appropriate time to do it for special occasions or events.
Buy one get one offer can be a fantastic way to lower your inventory as well as maintain the revenue. When customers' cart size grows, they'll want to pay more for greater.
Another great technique to increase eCommerce sales of your WooCommerce shop is to provide similar items. For instance, suppose your client has bought Flower Vase. Offer artificial flowers, different types of flowers, etc. Offer special discounts on vase products in order to increase sales.
Buy one, get one and get a complimentary product is one of the most effective conversion techniques in WooCommerce. But you must keep in mind that you shouldn't lose the profit and also offer offers. It is for this reason that you must be able to execute BOGO promotions effectively to improve the sales of WooCommerce stores.
6. Leverage Events, Occasions, and holidays
People are now eager to discover new items with discount on the holidays. The last quarter of a year marks the sale event to every WooCommerce retailer.
We suggest running your sales campaign, especially on Black Friday, Cyber Monday, Christmas, and other holiday seasons. Your sales generation volume will be awe-inspiring if you take advantage of these holidays.
Apart from events, you can create a sale campaign to mark specific days to your clients. But you have to keep it going at the store at a store level. Make sure you are focusing on your top customers , and provide them with occasional discounts. They will eventually remain loyal to your business rather than looking for other alternatives on the marketplace.
7. Marketing of Product Feed
The use of product feed marketing is trending, to make it a reality, and you shouldn't be able to avoid it for a single moment. You can transfer your WoCommerce store's data about its products to the marketing channels. What are the marketing channels? They are the search engines, as well as social media platforms, including:
- Google Shopping
- eBay Business
- Bing to partner with you
- Facebook For Business
- Pinterest Business
The list is enormous since there are over 100+ marketing channels out in the world. All you have to do is transfer your information about the product via your WooCommerce's product feed. Products feed plugins, such as the CTX Feed are able to transfer data about the product in a precise manner.
You can also launch ads, sales campaigns along with other promotions after transferring your product information. This means that your sales will increase to levels is something you've never thought of before.
8. Use Upsell and Cross-sell strategies
One of the most effective strategies to boost sales on WooCommerce stores is to use Upselling and cross-sell techniques. This is why you must suggest that your customers purchase related items at the right moment.
Which is when is the best time to make a decision? In the event that your customer has purchased an item, they can suggest similar products in the cart. Additionally, you may offer products through pop-ups that appear in different shopping phases.
It is not necessary to depend on any software to implement the cross-selling and up-selling features. It's because it's an option built into the software that will inspire customers to buy more products to their carts.
The Up-Sell Strategy
Using a WooCommerce upsell technique permits customers to purchase more products. How do you accomplish this? You need to recommend perfectly connected products that can add more value to the earlier purchase. By doing this you could direct them to higher priced products which they can't avoid buying.
Cross-Sell Strategy
Customers can be convinced to purchase more items, and services using cross-selling. Be aware that cross-selling is referring to other items that have a connection to the principal product. The accessories you sell must be presented in the right order, in order to make your customer attracted to purchase more items from their cart.
Let's take an example. For instance, suppose you purchased a pair winter boots to their cart. In this situation, Cross-selling technique will be recommending items such as socks with long sock as well as boot laces. shoes care products. The product you are selling is comparable but costlier or exclusive product when it comes to increasing sales.
9. Get Customers to Engage with You on Social Media
Social media is getting increasingly business-oriented, and you need to leverage the power of it. Today, it is the preferred medium for marketers to increase sales for WooCommerce stores. However, you must focus in engaging customers through social networks rather than advertising products.
Consider yourself as a customer that is constantly bombarded by messages, tweets, and advertisements that promote your services. It's easy to get bored fast, and then you'll simply ignore the marketing messages and will never look at it. This is when the term "engaging" becomes relevant. You shouldn't just market your goods. Provide a solution to the buyers.
10. Re-target your customers
The cost is since re-targeting customers who visited your WooCommerce site requires a pay-per-click marketing strategy. Moreover, paid marketing is done through various marketing channels such as Google as well as Facebook. You can run various types of ads on different platforms in order to target customers who have came to your website.
Retargeting offers greater chances of winning over your customers rather than an untargeted campaign. In addition, you will must spend less because you target only interested shoppers.
Conclusion
If you're keen to improve sales on your WooCommerce store, you must explore the tactics we've mentioned. We've gathered these tips of professional marketers who have proven experienced in achieving massive convert. To dominate your competitors, these proven tactics are working.
We are not saying that applying these strategies is the only way to go, as there's always room to improve. You should focus on generating regular sales instead of pursuing prospects to make one-time sales. Make and apply strategies to convince your clients to go through the purchase in a regular manner.
If you liked this article, be sure to join our email list by clicking the button to your right!