Ten Trends in eCommerce that are Hot in 2022 and beyond

Many things have changed in the world of eCommerce over the last three years. With the increase of people purchasing online between 2020 and 2021 which changes are temporary? What ones are likely to last? Which emerging eCommerce trends will be in place by 2022?

1. Other payment options

First, it used to be debit and credit cards. After that came other tools, like PayPal. Now, consumers on the internet might want to pay with many different options. If you have more choices to provide to customers, the more that are likely to purchase from your shop.

A new trend in the market is electronic wallets like Venmo, which lets customers pay through the Venmo app, or using an QR code that is specific to your business.

Add BNPL into your online shop is best by using services such as Affirm or PayPal that works with .

In the end, crypto could be an excellent option because some stores on the internet and other businesses are starting to accept it, and some clients are even making use of it to pay.

2. Higher online ad costs

Online ad costs have skyrocketed, in part because of the huge growth of eCommerce, which has doubled its share of retail sales from 10 percent to 20% in only five years. Do you think this trend will last as in-person shopping is returning to the scene? It's hard to say.

3. More review options available to customers

Online reviews continue to gain importance as consumers are looking to ensure they'll receive excellent service from companies that don't have a physical storefronts. The reputation you have online is vital.

4. Flexibility in order to make orders

The customers are seeking more options and choices when it comes to ordering on the internet.

Finally, pre-ordering can be affected by estimates of shipping dates, so be accurate when you estimate the estimates. Be sure to provide an email or text message update on the status of the orderin the event that something triggers your initial estimated shipping date to shift.

5. Chatbots are used to provide customer service

Many eCommerce retailers aren't large enough to have an entire staff of customer service. What do you do when online shoppers are seeking answers?

Chatbots are growing in popularity as they provide better customer service than FAQ pages and assistance forums. They also result in increased revenues, since when queries get addressed, customers are more likely to buy. In the year 2019, chatbots were credited as having contributed to the influx of $2.8 billion globally, and this is increasing each year.

6. There is less control over targeting online

This has made online advertising more costly, in addition to being harder to track in terms of campaign performance.

As a result, eCommerce companies need to focus on owning their own media as well as building internal marketing list.

Building your list of email subscribers is becoming one of your essential marketing strategies since you are able to advertise on your own list as often as you want. MailPoet and AutomateWoo both integrate seamlessly with and allow you to conduct effective emails for marketing.

If you're shipping items to customers who purchase from you, it implies you have the database of postal mailing lists, and you might be able to increase your sales through this channel, too.

It's a reference to eCommerce trend #2 on this list about higher cost of advertising. Since you control the media you use, you can have more control over marketing and advertising costs. Email and direct mail both fall into this category when you're using in-house mailing lists. These are excellent ways to keep customers and increase lifetime customer value.

7. Brand ambassadors for the brand

This is also easily tracked You can offer specific coupon codes, create custom landing pages and include other techniques that will be unique to each brand ambassador, and perhaps even each campaign that you design for them.

With all the social media sites and young people spending their hours on these channels, it could be a more effective way to advertise via social media, rather than spending money on ads. But again -- it depends heavily on finding an influencer who's viewers are well-matched to your products. That's step one if you want to pursue this method.

8. Alternative financing

Businesses that sell eCommerce are frequently ignored by traditional lenders. And that's okay, because online stores have unique needs and alternative finance options are being developed that comprehend what online stores require to be successful.

The flexibility of this approach is appealing to eCommerce firms because it decreases the risk of failure and allows them to remain flexible as they grow.

9. Sustainability in business practices

In particular, among younger generations The awareness of the environment continues to rise, and customers look for businesses who are doing the right thing to reduce their impact on the environment.

Or you might be able to come up with more responsible ways to handle the return. Can you resell them? Do you want to donate them? Repurpose them somehow?

Anything you can do that works for your business and that also helps your environment, you should include an article about it in your page about yourself, or make a new page on your site. Also, you can add a few lines on your checkout page as one additional incentive to not abandon your cart. For instance "All the shipping products we use are recyclable."

10. Marketing that is personalized

Personalization requires data. And data requires a method to organize it, and then access it in useful ways. This is the purpose of CRMs, or CRM tools that manage customer relations- such as Jetpack CRM.

A CRM allows you to monitor customer purchase and invoices, as well as engagement conversions and other crucial indicators. It also lets you build profile profiles of your customers that you could later use to send out customized marketing.

If you are able to customize your messages to groups of clients with similar preferences or experience (like people with kids vs those without children) You can become much more effective in speaking to the wants and requirements of each one.

Personalization is a growing trend within eCommerce due to the ability to monitor data and utilize that data to enhance customer experiences is improving. As we've said earlier it is your personal data on your existing customers, which means you can utilize it as you see fit for your goals in terms of revenue and marketing.

A CRM will make your email marketing and other marketing initiatives more effective when you get started customizing

Learn from others or become your own trend-setter

You don't need to pursue every trend, but keeping tabs on the changing marketplace will allow you to get the most from the opportunities. If you're always looking for methods to serve your customers better and enhance your business You might just find your own style!

What trends from our selection could be the best fit for your shop? Have we missed any? Please let us know!