Tamkara Adun and her community has revolutionized the way African history and culture is taught.
Learn how founding Tamkara Adun built an engaged learning community as well as an educational product line that teaches colonized African culture and language.
After Tamkara along with her husband and their two children left Nigeria to the Netherlands, everything changed. They were immersed in the customs of a different nation, Tamkara was fired from her job in HR as well as her kids had to attend a different school.
Tamkara was concerned that with the new school program that the students were being taught about historical events from a European viewpoint that did not include all African stories, achievements or other cultures.
She says "They could learn a bit about African history, but it was history written within a narrative of colonization that didn't mention the importance of their ancestors' family roots. I did not want them to be so immersed in other's stories that they lost their own. I wanted them to be well-rounded and also understand their African history in a way that's authentic and true to them."
In order to fill in the gap, Tamkara decided she would undertake the challenge of learning them herself. She began reading important African authors, conversing with relatives, and digging into archives on the internet. "As I began instructing pupils, I realized that there was a lot I had not learned," she remembers. "In my time of teaching my students, I was becoming aware of my own self."
Tamkara was aware that if her family needed the details she provided she could be required to provide it to other family members as well.
"It was an experience for me. As I began, I realized there was nothing that needed to be accomplished. As you learn more and more you learn, the more you be aware of things you're unaware of. I set out to continue studying and learning the latest information. However, I'd also prefer to share my knowledge. The opportunity for knowledge is sharing it with other people. It's not something one should only keep for yourself."
The idea of this concept was the reason that led Tamkara to create an online company known as Odunife which translates to "Year of Love" in Yoruba as well as to build the concept of reciprocity as a core value. The people were thrilled to travel back to history with the African lens. As she continued to speak, the more her audience allowed her to gain knowledge from their experiences.
The group's contributions, along with her work culminated in the creation of education classes as well as eBooks. illustrated books for children , a language school along with one-on-one coaching programs which expand our understanding of African historical events.
A community that is collaborative in sharing knowledge and learning
The community is the heart and the heart of Tamkara's business which began with the simple Twitter account . Tamkara determined to write about her learning experiences even though the information only had only a handful of followers. "It was as if it was some echo" Tamkara recalls. "I put the content on the web, however, there was no response."
Slowly, Tamkara became acquainted with other individuals who were interested on African historical events from an African-centric, decolonized view. The more posts Tamkara posted and shared and shared, the more people were interested in her conversation. People reblogged her articles as well as adding their own acquaintances to the list. The people who follow Tamkara are also sharing their experience and expertise in order to build an educational space.
"It's the exchange of information where I exchange information however I'm still studying."
"I compose things that I want to share with others And those who look at commentaries may further expand on this notion," she explains. "It's an educational network which allows us to get greater knowledge about historical events and events that occurred during the past."
Tamkara was famous due to her connections with the creators of her area, writing guest blogs as well as taking on leadership by example.
The first time, Tamkara contacted thought leaders she liked either direct contact or through comments. Tamkara informed them that their blog posts seemed relevant to her, and she shared their content in order to amplify their voices. She would frequently go to her blog and then follow her with the intention of reciprocity.
The viewers were able to see that she was excited about the work she was doing. "People know that you're passionate about the work you're working on. This builds trust and the loyalty of your customers. My focus was on creating quality content that people would be more likely to recommend to others, and getting my name known to many more people." she says.
In less than two years her account on Instagram increased from just 50 followers to over 24,000.
Tamkara's social network has been the foundation of her efforts throughout the whole process. Together with her fans they've created an environment that encourages positive feedback that allows all users to learn and share their knowledge with others. With this wealth of information, Tamkara knew it was time to take her business to the next level and develop her own products.
Create a new space by implementing solutions that are inspired by the communities.
"I always take note of people. In several instances, specifically on Instagram users share their search criteria. If something that me and you are searching for does not exist, then I'm bound in trying to bring this possibility into existence."
She also created a book for children entitled Osasu and The Great Wall of the Benin Empire . It was a story about African innovation that she wanted her kids to remember and she knew that many households that live in the same community will be intrigued by the book's appreciation of African tradition and culture.
"It's amazing being able to understand other histories that belong to diverse parts of the world However, African kids must have an understanding of their own history also. It helps build self-esteem and confidence in oneself" she explains. "I think that for each story should be given an opportunity to be told on screen."
The school for languages was next.
Maafa African
After that, she began to facilitate informal language group sessions for all in order to help her master her native language in a friendly learning atmosphere. "Anyone could join Zoom and attend. It was a lot of fun. It was full of laughter. I could see the change, and the excitement."
Then Tamkara reached out to language teachers from Africa in order to create an online school of language .
After that, as crowd members came up to her, and asked questions that required complicated responses, Tamkara created a 1:1 coaching session.
"A lot of people have sent me queries. I'd love to have the time to address all questions. Some need more thought-provoking as well as determination and. Coaching packages allow us to have the ability to address all aspects of the issue."
With her engagement in her local community, Tamkara continually identifies need and meets them with items that share the love of learning and knowledge, as well as the satisfaction of sharing.
: A versatile platform for multi-passionate entrepreneurs
With an array of interests and a never-ending list of ideas, Tamkara needed a place to work on her artistic endeavors. It brought her to .
"I searched for an opportunity that would allow the flexibility I have," Tamkara reflects. "I get up every day with many ideas swirling around in my mind. I wanted a platform that allowed me to keep my thoughts on one platform."
"Having an experienced team member in the event of technical issues relieves me of the stress and strain of trying to resolve the problem by myself. I am grateful that she is not only in my corner, but has also worked with me to develop the direction of my business," she says.
"I'm big on communicating and enjoy having multiple touchpoints between family as well as friends. While I'm online I can communicate with them in a matter of minutes. If there is no availability, I'll be sent an email alert so that I'm capable of contacting them. It's also possible to mail broadcast messages to all of my followers as well as to groups of individuals who are interested in any of my services. It's changed the game."
In essence, creatives require equipment that allows them to achieve their goals. For example, as Tamkara declares, " eliminates the technical stress and allows me to concentrate on the creative work I am doing, that is exactly my forte. A person is available to aid and help me out, which is truly valuable."
Tamkara's advice: Get support and follow your goals
In the process of building Odunife, Tamkara learned how important it is having an empowered system for making daring actions. Tamkara advises others to follow her example.
Make sure you are focusing on your strengths, and don't do by yourself
It's typical for executives to wear a variety of roles. Tamkara insists on the fact that there is no way to be able to do everything on your own. "You can't do everything," Tamkara emphasizes. "Figure out the best way to accomplish the best job and concentrate your efforts in that direction. If you're not quite as adept, seek help from others who can aid you."
Do not sit around waiting until all is well
Are you someone with a a story that you would want to share with others? Tamkara is determined to make that leap and becoming a better person along the route.
"Don't believe that everything is flawless, as they will not be flawless." Tamkara says.
"The method of learning is performed by the act of learning. If you've got an idea, commit into the consideration. There's no way to know the outcome of it. There's a good chance that your initial plan will alter after a few versions as you progress. But if you wait to ensure that you're on the right track, then you're most likely to never get started."
It is easy to identify what you would like to achieve, and find strategies to get there when you begin.
"We could learn to cut trees by making them cut." -"African Proverb"
All that Tamkara is aware of his talents as an artist has been made available on the job. It's not easy starting from the ground up. However, nothing will take place until you've taken that initial step .
"A the majority of people were unable to be able to see what I was seeing, however I believed in my own conviction that I needed to do. Most of the time it is intuitively clear that we aren't able to feel physically. If your subconscious is instructing you to do something, or your heart is telling you to do an idea, look into it further and then take the next step."
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