Sunny Lenarduzzi uses Video Marketing to build her Brand & Business

In 2019, video will represent 80% of internet traffic by the year 2019. ( source). Mark Zuckerberg, founder of Facebook has stated that 90% of the content published on Facebook will consist of video.

Most entrepreneurs and organizations are beginning to recognize this and adapting their social media media strategies and strategies to reflect the changing trends. Others have noticed this change in the early days and are well ahead of trends. Sunny Lenarduzzi A prestigious social media video creator, and online business strategist , is among the entrepreneurs.

In only a couple of months, Sunny has built a successful business that has helped others in using videos and social media efficiently. The most notable achievement is the fact that she assisted Hootsuite to create an YouTube series that increases subscribers by 75% and Applebee had a billion-views within a single day. Applebee was listed among the 20 most popular YouTube Channels that are set to change how you conduct Business according to Forbes and has been mentioned on national TV in addition to radio and magazines on the internet like Entrepreneur, The Huffington Post, Social Media Examiner, along with Fast Company.

Sunny is also the creator of a variety of online courses including her latest offering with the 90 percentage conversion rate when she launched it to users (we'll discuss how she achieved this later in the article).

Read the case study within the link below, or

     Find our interview on video which features Sunny Lenarduzzi here

The woman quits her "dream work" and starts an online business

When Sunny started her career as a broadcaster around a decade ago, when she started her broadcasting career, she had the aim to be a reporter for the 2010 Winter Olympics in her hometown from Vancouver, Canada. Within a few years she was able to reach her objective and, despite the satisfaction that resulted from achieving it, she discovered that it would not be the last.

"My primary objective was to become an official reporter at this year's Winter Olympics", says Sunny. "I accomplished it, however when I arrived and started to report regularly I realized that although the Olympics was a major goal of mine, it wasn't likely to be as satisfying as I imagined it going to feel."

Even though she was seeing incredible results on her path to successful, Sunny was beginning to be aware that broadcasting wasn't the same as what she thought it to be. Sunny wanted to be innovative however, it was not an option in her job as a reporter.

"It appeared that I was under the control by an administrator. I was given the proper words and the most effective way to convey it, the best way to dress, and what I was supposed to do which didn't go over well for me" Says Sunny. "I had a desire to make things in my own style and I wanted to make something that would have some of the features of new media so that would let me talk to individuals in person, without putting out an advertisement across the globe."

Sunny was aware that in order to become free she had to leave the routine of radio broadcasting. Sunny was determined to become her own boss, and to create her own way as a business owner.

After Sunny returned home from her coverage of the Olympics (literally in the very same day) she started an online magazine . It was her first business online that she was legal to operate. "I wasn't sure what to do", Sunny recalls. "I was one of 10 employees working on the publication. We also made use of YouTube and video to promote the magazine. Additionally, we made use of the social media platforms."

It it was the first occasion Sunny used social media to help grow the success of the business that she owns, and she was thrilled every minute of it. "I am awestruck by the notion that it's possible to talk to your readers as well as your customers one-to-one and build real connections" She says.

When Sunny continued to make use of social media in order to boost the popularity of her publication and increase her reach, other businesses noticed. "I encountered a variety of businesses within Vancouver as well as all over the world, approached me to say they've noticed how you've established your brand's reputation through social media, and hope that you'll be able to be successful in using it to benefit our company'", Sunny recalls. "So I began a business consulting company, and I was able to work with a bunch of different companies in these various areas."

When she began working on a steady basis with more clients, she realized consulting could eventually become the principal source of income for her business. "For the last four and a half years I never really talked about what I was doing but was content to collaborate with clients from anywhere I could expand this brand and develop these businesses using social media" Sunny says. Sunny.

Video tutorials to customers she assists

Sunny finally reached a stage in her career when she couldn't accept any new customers. In addition she could answer the same questions to different customers using a manner that she came to realize wasn't the best approach to utilize her time. "One day I came to the point that I was dealing with many customers and I felt in a state of overwhelm", Sunny explains. "I received a lot of the same questions over and over and. It's the reason I gave just one response but this isn't the best method for managing a company."

To solve this problem, Sunny decided to create video tutorials to help clients, to publish to YouTube. The YouTube channel had no viewers at present, and as she planned only to show them to her clients, but she did not expect that anyone would view them.

One of the most important questions Sunny was asked by her customerswas the best way to use live streaming. "One day , I was sitting down and thought I would create the video tutorial of the strategies to make use of live streaming since that was the largest concerns I got asked" Sunny recalls. "The first thing I observed was the fact that I had just few hundred views on the first day, following the 1000 views that I had in just the span of a day. And then 80,000 views and I was like Oh my God, who are these folks are they?"

As it turned out, her viewers weren't the only ones trying to figure out how they can make use of live streaming to promote their businesses. People from all over the world are searching for more information on that topic (hence the nearly 100,000 views she had on her channel on YouTube). "I noticed that my YouTube channel was getting indexed by search", Sunny explains. "It was ranked at the highest position on YouTube and on Google And I was contemplating, "Wow, I'm sure I'm getting into something. It's obvious there's a demand for specific information about how to use social media in order to increase businesses, and the best way to utilize videos to advertise commercial ventures."

Convinced that she'd thought of something, Sunny decided to continue making video tutorials on YouTube. Sunny decided to create tutorials for her YouTube channel, in a regular routine. "Every week throughout the course of one year, I've created videos for tutorials as well as I'm making videos. I just celebrated my two-year day birthday" Sunny says. Sunny. "It's completely transformed my life. It has transformed my business. I started out with no content on YouTube with 50,000 users over the course of an entire year. In the present, I'm on average around 10,000. I've accumulated 3 million views over 12 months, and am now over 5 million."

Some of her videos were created quite impressively. Check out her instructional video on creating videos using the smartphone as an example. It currently has more than 1 million views

The principal motivation behind why Sunny has decided to design courses on the internet is because of its convenience.

Understanding how to utilize social media to boost the performance of an enterprise and collaborating with other companies as well as gaining followers to your video content through uploading them to YouTube are all crucial actions that have helped prepare Sunny to move on to the next phase of her careerpath: making online-based courses.

"So after that I was able to research the entire online education market which led me to developing my first course which was completed over the course of a year and an hour ago. This year I've developed two additional classes" Sunny says. Sunny. "It's been an amazing adventure and is an enormous learning curve , however, I'm having fun and I'm happy with the online education sector as well as the number of students you're able to help and reach."

For Sunny creating online courses, it offered the perfect chance to connect with greater numbers of customers than she could achieve through her role as consultant. "It is the issue that I was able to connect with a larger number of people, as well as realizing it was much easier to grow my business as instead of working with individuals on a one-to-one basis", Sunny explains.

This is a fantastic opportunity to pass on an important lesson which Sunny discovered

One of the primary reason Sunny is a successful an online course creator is due to the way she built her fan base prior to when she created her very first class. However it was only when she began her course until she had a number of requests for help receiving every day was in excess of the amount of clients they could work with. Demand was greater than supply.

Sunny was able to attract an audience who is ready to purchase from her. The thing she needed was more than just consultancy services to sell them.

"I was thinking "OK but I can't accept all the clients as individuals, how do I get in touch with additional clients in the same way, with the same assistance and mentorship as well as details?" Sunny was thinking to herself. "Courses give the solution."

Her first online course

When it came to take some time off, Sunny chose to concentrate on something she was adept at, and was frequently appreciated by her peers as well as her audience.

This is an excellent decision as the most important factor in selecting a topic which you're an expert is picking a topic individuals consider that you are an expert in. It's much easier to advertise the program you're offering to your audience portraying yourself as someone that they're already familiar to in your field.

"I concentrated on the things that I'm confident I'm adept at and I was receiving plenty of praise from. This is crucial for any individual who designs any type of paid product", Sunny explains. "For my situation, the most important aspect was the social video. The reality was that I hadn't simplymastered YouTube. It was because I'd for the past five years studying the platform , and I had figured out how to utilize all of them to serve commercial needs, such as Snapchat's integration with Twitter in addition to Facebook and Facebook to Instagram along with Live streaming."

The first course Sunny developed was the recording of revenue. Despite her experience making video content for YouTube as well as other social media platforms , the material required for an online course was completely new for her. Naturally, there was a bit of a learning that needed to be completed.

"The procedure of creating the film was not an easy one. The process was completely a disaster", Sunny recalls. "It was an incredible event because I learnt a lot together with my colleagues who gained so many things. It was challenging to get through it but after we completed it, we thought "okay and if we can beat that challenge then we'll be able to accomplish anything."

One of the main challenges Sunny encountered in the course's design was technology "It was very difficult to construct the course" Sunny explains. "It wasn't . There were a lot of different integrations and ensuring that everything worked together with the other components and systems, it was just difficult."

     Utilizing HTML0 for the creation of her most recent online course    

Her method of working to develop online courses has surely changed since she created her first course. In her latest course, YouTube Business As an example, Sunny outsourced several aspects of creating course content to her team.

"The course of education was a continuous daily process that took place during the morning and evening, beginning with my first class" Says Sunny. "We outsourced the video portion of the class. We made the video and later I created the slides and the rest and we hired an editor to put them all together. We also outsourced some of the most difficult work involved in the making of the course. The result was an easier process."

"I believe that you are among the top in the market" Sunny says. Sunny. "I think your customer service top-notch and that means you truly care about me. I hope that you'll be able to respond to all my inquiries when I need clarification."

One of the biggest nightmares for course designers is that they do not receive support from the support staff for technical problems in their course. When you are in the middle of the development of a major event like when, say that the checkout feature doesn't work properly for your course, it will not be able to make sales until it's corrected. We understand this, which is why we place the importance of being able to answer every single request from our clients in the quickest amount of time (and to make sure the checkout buttons you will find on your course sale pages work flawlessly).

"Why it's been more evident to me was when I started my program for the first time  It was extremely difficult in instances of problems, it took 3-4 days before getting an reply. It's a major issue on the market. You aren't able to do it since people will say "I'm not seeing what it should look like, or isn't workingor what have you and I'd like to exchange. This is your chance to earn some profit. The key is time", Sunny explains. "You guys have done such remarkable job of providing easy access to your information and providing the highest quality customer service of any business I've worked with."

Her online course that includes live video

Actually, before Sunny had even thought of putting together her next lesson, she had to identify the subject and determine the audience she wanted to reach. "We are fortunate to have an enormous group of students who are engaged and offer lots of free materials" Sunny says. Sunny. "We are listening to their needs. I conducted a survey of my followers about what they would like to see in relation to YouTube and the feedback were received influenced our course design."

To launch her course, Sunny set up an online boot camp in the Facebook Group ( Be Your Own Boss Mastermind Group). It was her intention to provide students with free instruction in the boot camp via Facebook Live, and then make her course available for purchase at the conclusion of the boot course.

"The promo for YouTube's channel was very enjoyable because we didn't make any use of ads that are paid" Sunny says. Sunny. "We taught live classes all day, every single day for 10 days. Each day we covered different topics on YouTube. In the beginning, we focused on simple high-quality. Following that, we taught a tip a day and asked questions on the spot within the group. Six days later, we reviewed the Boss YouTube Strategy, and it took about half an hour of training before presenting the strategy which has a 95% convert percent."

An average conversion rate of 90% for any type of marketing or sales strategy isn't typically seen throughout the full spectrum of industries (kudos to Sunny for this feat!). However, this wasn't an event that could have been a chance. Sunny was very strategic in what she said to her audience.

"I believe that this was due to the fact that we made use of the communities, we added value within a week. They were prepared, we prepared the students, then we informed them of the charges they could be charged , and then we explained in detail what the program would consist of", Sunny explains. "So they knew the potential for it to happen and were prepared for the test. Also, they had put aside money to invest into it."

     Free content to create so that you can earn respect from her following    

In my opinion, the biggest element of Sunny's success lies in her confidence in her audience and also the trust she's earned from regularly publishing content for free and never soliciting other information.

"We aren't content creators just and produce value when there is something that is able to be sold" Sunny says. Sunny. "A lot of the time this will be a launch plan which is fantastic. Learn the techniques and strategically launch the cart and all the rest. There's a reason why I'm making each week a video on YouTube regardless of whether I'm selling any product. My main goal is to teach live whenever I can and I'm producing video content across all my platforms for all of the occasions. This is one of the most important aspects that most people do not think about. It is essential to keep creating content, and continually building your own community. If you have something to sell the people respond "Yes! great! You've created something you could market. Let me know the concept. I'm in.'"

     "I'm creating a YouTube weekly video regardless of whether I'm selling anything or not. Also, I'm offering live-streamed courses whenever I can, and making content across all of my platforms in all of the time. It's one of the most important things that most people ignore. It is essential to keep producing content and continually expanding your network . "

Sunny Lenarduzzi

Sunny is a good example of why publishing top-quality internet-based content for free can be a great way of building a reputation and establishing yourself as an expert within your area and get clients more curious about your online course. In the case of Sunny she focuses on her content is video-based, but a successful content strategy could also include other types of information (like written articles or audio podcasts for example) but still work.

"The biggest benefits, specifically for YouTube, is the fact that it's evergreen. I like to refer to it as an evergreen machine for traffic" as per Sunny. "You do not have to produce urgent content because it will not constantly drive traffic. Thus, I produce instructional videos I'm confident that viewers will search for for long periods of time. Therefore, I'm always receiving views for my videos that I use these views to increase visits to my website."

is related to: 5 Strategies for creating free Content that will attract your most desirable clients (Video)

The 3 most essential videos of Sunny marketing strategies for YouTube:

As Sunny is a renowned YouTube marketing expert with millions of subscribers who follow her YouTube channel. It's not professional to request certain video marketing tips.

If you want to learn about this topic in more in depth, we suggest you take this YouTube class for bosses. course. Three tips will help you improve your results when marketing via YouTube:

     1. Content quality trumps video production quality

You need not be concerned regarding the standard of your video (especially in the initial stage of launch). Your content's quality is far better than the best quality of your video's production.

"People tend to be very worried - and I was definitely one of those - over finding the ideal lighting configuration along with the sound, and everything else" Sunny says. Sunny. "But the irony is that I was making videos for about an entire year before the moment I created my first video tutorial. I'd spend long hours working on the videos. The first time I created one of them took me around eight hours of filming, which was tiring and I'm still not getting any feedback on them as no one has been looking for them."

"The when I started creating tutorials, I just did it randomly because I was not planning on sharing it with my customers. As I began to create my very first instructional video, I hadn't washed my hair that day. I was wearing pajamas. I was on the opposite side of my house and took a look at my webcam. The process was simple. After that, the video stopped."

"So I'm sure it's about more than the camera's quality or the tools you employ. It's all about the quality of videos you make and whether or not you're in a position to help people or solving people's issues. This is the situation with a variety of videos that are available on YouTube. Some videos have millions of views and were made with iPhones. iPhone."

     2. Introduce yourself briefly for the purpose of explaining what the video is about.

Most viewers who see your videos on YouTube are searching specifically for specific subjects, instead of searching for specific videos made by you. Therefore, the majority of those who watch your YouTube content initially don't even know who you are.

"A majority of people are likely to discover you through an internet search, but they will not recognise the person you are", Sunny explains. "So whenever they stumble across my name and open my YouTube video, no matter if they're on screen for two minutes to explain the who I am, what I do, and the reason why viewers should view the video, they'll stop because there are thousands of people asking the exact same questions. It's therefore essential when the videos you upload feature a 5 minute intro."

When you start your video, introduce yourself with a concise and short manner, then tell viewers what they can learn from your video. The information you provide them comes immediate. This could encourage viewers to watch the entire movie.

     3. Always include a Call-To-Action (CTA) in your film

In order to fully reap the benefits of building an audience that is part of YouTube for maximum benefits that it offers, you must give each of your users the opportunity to interact with you but in a manner which isn't YouTube. "Because your viewers find you and aren't aware of your existence typically, it's crucial to make sure that you maximize the exposure of your website's content" Sunny says. Sunny. "You do not want viewers viewing your video, and thinking, "okay that's good to go', but not thinking about your video."

In all of your videos (typically towards the very end of your video) provide your viewers with the option of taking one particular action. It's known as an Call-To-Action (CTA).

"If you're an offline business give them your phone number, inform them know about the website, then provide your email address, and provide your customers the necessary information so that they'll have the opportunity to move to your website and eventually become a customer. For an online business, give them a free checklist, guideline, or cheat sheet. You can add your email address in your database. Then, contact people who come to your site and give you a complimentary 15 minutes consultation" Sunny says. Sunny. "Whatever you do to improve web traffic to the existing database of your customers will be essential for the development of your company."

"The potential to start two programs in order to warm up traffic without having to spend a dime on marketing is is rare in this area. "

Sunny Lenarduzzi

     The online way of teaching has transformed Sunny's lifestyle    

Sunny's story over the last 10 years has been inspiring. Beginning in broadcasting, and covering the Olympics in 2010, to reportage for the Winter Olympics in Vancouver, and the launch of an online magazine as well as consulting with other businesses as well as attracting millions of people to her YouTube channel YouTube and, the most recent, creating and selling online online online classes.

In all the things that Sunny was able to accomplish in building her business the decision she made to start sharing her stories to others through YouTube and other social networks was certainly one of the most important.

"If I look at my present situation in relation to recent two years, that is truly amazing. The most amazing thing is the amount of things that have happened in only two years. There are many amazing events that have occurred in the space of just two years . The reason is that I decided to start my journey" Sunny says. Sunny. "I started managing 10 clients at once, before I was acknowledged and welcomed by the masses. The experience changed my approach to my job as well as how people consider my work. This led to me getting the opportunity to travel and communicate around the world and working with a variety of amazing corporations, while also growing my client base as well as my students' number by a ton."

The knowledge that her writing has assisted thousands of people, and is reaching out to thousands every single day, leaves Sunny with a feeling of joy and fulfillment. Her work assists others in the improvement of specific areas of their lives and businesses and from that viewpoint her efforts are making an impact.

"The primary reason that draws me to get up and go every day is leaving a lasting legacy. I'm sure that I'll go out on this planet with a positive impact on a number of people" she says Sunny. "So you can imagine the greater amount of people I can aid as well as the greater possibilities for me to capable of spreading my work in helping people become their own boss in any way they want That's what I aim for every single day. This is what motivates me which is why creating online courses have been able to accomplish what I've been aiming for, as I've had the chance to aid a variety of people."

The final guidelines for the creators of online courses.

After our meeting and Sunny she was asked to share some final thoughts for anyone who is trying to establish a successful business by exchanging their experience with other.

     1. Be aware of your audience

It is a good idea to publish helpful and free content online like Sunny has been doing for a number of years, offers the perfect opportunity to expand your following on social media. The key to growing your followers is knowing the demands of your audience. Being aware of the requirements of your target audience can help create courses and resources that are appealing to them.

"My greatest lesson from anything you do is to listen" Sunny says. Sunny. "Listen to the extent you are able to. Pay attention to the verbiage that people employ to explain what they're searching for or would like from you. Use this information in your marketing."

     2. It is important to demonstrate your worth as a member of your community.

Customers buy from those who they trust, like, and trust. The creation of material for free, as well as marketing your brand can help people become familiar with you and be familiar with your brand. The people who feel the most to your character and design are the most likely to be amazed by what you create. Making it clear to your viewers that you really care about their interests is essential for them to believe in your character.

"Just care" Sunny says. Sunny. "Care very much about the customers whom you interact with. keep your commitment to creating regularly updated content that helps those in need and help build a tribe of individuals who would like to remain customers throughout their life."

Thanks for sharing your thoughts with our Sunny!

To find out more about Sunny or get in touch with her, visit SunnyLenarduzzi.com

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