Strategies for creating innovative frames from a stunning director duo

Its annual conference on video marketing, Outside the Frame, brings together creatives and experts from across the world in the field of creating video content to share their wisdom and knowledge.
The year before was a pleasure of welcoming director from New York team rubberband consisting by Jason Sondock and Simon Davis at the video stage. Let's look into the ways their innovative frameworks result in the creation of content for brands like of Air Jordan, Apple, Chanel, and many others.

Three fundamental rules to create your most effective work

To use rubberbands, there are three important strategies you should keep in mind when you start to make significant progress.

1. Make it easy

No matter the scale of the undertaking, make sure you return to the basic idea. Adhering to a simple essential concept and tone can actually allow you to get the best results from your marketing videos.

This means that you are able to easily communicate and present the concept that is the basis of your video, even if the production or visuals are more difficult. People can usually get behind things that are easy to grasp.

2. Speak how you want to be spoken to

Regardless of the topic, don't talk down to your guests or show disrespect to them.

Instead, look at how people like being spoken to and trust your intuition. Data and reports are only able to tell you the truth if they're contextualized.

3. Do the work you would like to be able to view.

It is important to create works that are interesting to you. The fact that you're writing advertisements doesn't mean it has to be devoid of artistry.

Be bold and push the limits and do something a bit edgy and edgy if your intuition is leading you, believe in that instinct.

"The best barometer of your work is you."
  Jason Sondock, director

Work outside your comfort zone

It is easy to get tired when they watch muted content like the rest of the world however a stream of unorthodox energy that is channeled well could get them up and running time.