Special WJD Features: From Handing out flyers to handing out 13,000 SKUs

The business world talks often about the importance of customer service, yet many organizations such as retailers that sell on the internet, still aren't quite there yet with the implementation of this the real world. With a highly competitive marketplace sellers must place customer care first on their agenda, and figure out how to create meaningful changes.

A new American Express study found that 70 percent of customers tend to spend more and would rather deal with companies that provide high-quality customer support.

Likewise the 96% who took part of this Microsoft study indicated that customer support is an important factor in their loyalty to brands as well as in the repeat purchase. In addition, 54% of respondents said that they value more the quality of customer service than they did in the year before.

One business that is aware of the significance of customer support is the NY-based jewelry store, WJD Exclusives.

WJD Exclusives

Established in 2002. WJD Exclusives launched their first online jewelry store to provide high-end quality fine handmade jewelry made by craftsmen to their loyal customers at surprisingly reasonable costs.

According to co-founder and managing partner Vahan Agyan "We began this company around 15 years ago. My business partner's history is in jewelry, and I was able to join him in developing this brand to the level of success it has become currently.

The first time we started in the beginning, I would stand on the streets and hand little business cards for those who passed by. I wouldn't hesitate to do it. We made every effort we could to help spread the word including online advertising as well as social media and my own Instagram account. While it was only a tiny amount, at the end, it was like an glacier.

If you care for your customers of your clients' requirements, at the end of the day they'll return, and bring their family members to join them.

Our secret to accomplishment is our perseverance that is extremely consistent.

At times, it was difficult beginning because we didn't have many daily orders. But, in the absence of any order coming in, we know exactly where we are headed."

A large portion of the growth is, according to Avagyan it is the result of their confidence in their outstanding customer service.

WJD Exclusives lists all of their jewelry on their site. They maintain their own inventory. They also manage all aspects of the process for product photography and marketing videos, and employs an internal team of skilled jewelers.

"Because there are jewelers located on the premises, as well as my business partner, we can perform basic adjustments quickly. When a client needs repairs, instead of handing it over the repair work to a third party business or waiting for a few weeks before completing the work, we can complete the repair within a couple of days. It could take all the way up to.

There is a plethora of feedback that is positive from our customers.

A chain gets sent to us and we let them know they're here. Within two days, they receive an email informing them"Here's your tracking number, it's on its way to you.. The message is like "What was your reaction to this? !'

Yes, we did, we've fixed it.."'

It's a long distance from the place they began

WJD Exclusives started their venture with a simple website as well as a couple of items. Everyday, they focused on ways to improve the capabilities of their current website, make it more efficient, and speed up the selling process.

Now WJD Exclusives offers 24/7 customer assistance, including a live chat helpline options derived from the desire to understand the needs of customers and needed more than just making a purchase.

"We're much more efficient today than we were the first year. Today, there are around 13,000 different styles that can be found in various dimensions, colors, and materials. The company is still working on constructing a bigger and larger quantity of products," says Avagyan.

Two of the items they credit for their ongoing growth and success include Afterpay and their ongoing growth.

The WJD Exclusives website runs WordPress in addition to .

The reason they chose it was its flexibility, low startup cost and its ability to fully own the product they create.

permits Avagyan lets Avagyan to modify and show various variations of its products and other features, such as images and videos as well as quickly make back-end modifications, update SKU variations and even add customized data fields.

"There are numerous advantages to it, including its versatility, and I believe that is the primary reason our decision to go with it" He says.

"It was logical to choose due to the versatility and control of the database, isn't it?

Naturally, we needed think of our own concepts to host servers, as well as maintain a server to make sure that it's fast. but Shopify does not allow you to take a calculator and start adding to the various items that you'd like to create. It doesn't let you add to what's already there like you can with ."

The team of Avagyan and their colleagues are avid at creating customisations that could be difficult to apply across different platforms, or not be possible to use for different eCommerce platforms. They'll change the database's structure or change how the SKUs and variations are presented and even include additional data fields.

Afterpay

Another way to improve the customer's satisfaction is to provide different options for payment. Buy now, and pay in the future (BNPL) solutions allow clients to buy a product, and receive it immediately after which they pay through installments.

Based upon Grand View Research, Inc according to Grand View Research, Inc. Market size for BNPL will likely to reach $20.4 billion by 2028.

Why?

Afterpay research shows that many consumers prefer using BNPL services particularly those who are younger.

are more likely to buy

Additionally, BNPL options increase conversion rates and also the average value. They can be a way to draw shoppers to stores in their own way.

In reality, Avagyan estimates more than 30% in WJD Exclusives' revenue originates through the Afterpay Marketplace. Afterpay Marketplace as of when it was first activated. The payment service isn't seen a significant increase in the average amount of orders (AOV) as well as the smallest number of customer returns.

According to Avagyan Afterpay has likewise improved the trust levels of customers within the business.

"Once the trust factor is more high, the price of your merchandise increases. People start to think 'Okay, If I'm able to believe in them with an investment of just $20, then maybe I'll go ahead and get the jewelry worth $10,000.'"

Additionally, for retailers such as WJD Exclusives, Afterpay could be helpful:

• Higher conversion rates for higher conversion rates
• Higher average order values
• Increased customer base
• More repeat customers

think of

The emphasis is on the customer

If you ask him about the WJD Exclusives' secret to success, he tells,

"Everything we do is focused on the needs of our customers, no matter if you are a business. Begin by paying attention right beginning to the requirements of your customers no matter if they require superior service or the best physical item."

It's evident that a lot must be done behind the scenes to help shop owners achieve their objectives. We can also claim that creating a great customer experience must be in the top of that list of priorities.

Make sure you go way over and above the words you use in order to satisfy your clients. This will help keep them coming back. It's what will have them advertising your company foryou. This is the best way to find small-business gold.

Article was posted on here