Special Client: Maria Killam -

This month's customer spotlight is Maria Killam: a decorator hair stylist, speaker and educator and true color expert recognized all over the world.

at the age of 30years old, Maria took the decision to end her day job to start her own business of redesign. She describes her superpowers as understanding the power of color and how it transforms. Following her experience with huge colour samples in a Benjamin Moore Paint Store, she noticed a pattern in neutral shades. The result was her now-famous Killam Colour System.

When the 2020 pandemic hit, Maria found herself limited when it came to shopping for decor and furniture. Knowing that this issue was something that others who shop for decor items would bump into, she decided to share the rules and guidelines for buying online.

With a WordPress site that included a blog , Maria was able to launch her signature course: Shop Online With Color Confidence!

We'll take a tour of this gorgeously customized WordPress website and be attracted by Maria Killam's distinctive usage of .

A slick and engaging homepage with multiple Calls-to-action

When you land on the home page of the website it's a gorgeously colored site with various ways to learn or work with Maria. You can sign up for email updates above the fold, plus multiple places to check out the products she offers and browse her courses.

Offering Courses and Products for Sale through a Shop Cart

Maria attracts customers to her online shopping cart by using the "save me a seat" or "join to the Masterclass" click-to-action button. From there, Maria's website is a great illustration of WooCommerce plugin. When you go to the checkout, Maria describes everything you'll find in any of her live or virtual courses in order to help future students have confidence in the purchase.

Because Maria sells multiple products like ebooks , virtual events and even with her courses, WooCommerce integration is a perfect solution. This allows her to provide a shopping cart experience that allows users to purchase the courses as well as other merchandise within one purchase experience.

Make Money from Your Expertise

Maria Killam uses to make money from her knowledge, and you can too! There's a myriad of options to make use of your website. What can you do to help you reach your educational objectives for your students, company or product?
     Want to take for a test drive? Experience it the course from a student's or course creator's perspective through our Demo for free.